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Entry level jobs in Copywriting

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mcgarrybowen

by Willy Franzen on January 23, 2012

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

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Tagged as: account management, advertising, all employers, arts, brand management, copywriting, creative, Illinois, interactive media, media, media planner, New York, planner, planning, production, project management, public relations, sales, social media, strategy, web development

UncommonGoods

by Willy Franzen on January 17, 2012

Today is my seven year anniversary with Amy. Now that we’re getting married, we’ll be getting a new anniversary, but for now this is a date worthy of celebration. As a result, I was thinking about presents that I’ve bought her in the past, and I remembered one of the first gifts that I got her. It was an “in vitro orchid”– a tiny orchid plant in a test tube with some sort of nutrient filled gel. I can’t remember how I found it, but I know that I bought it from UncommonGoods, which is a great site for finding “unique gifts and creative design.” They’re based in Brooklyn, NY, and they “believe that creativity and the expression of individuality represent two great human treasures.” UncommonGoods was founded in 1999 and is a registered B Corporation, which means that they “have struck an insightful balance between the realities of business and each of the key components of sustainability – including human resources, environment, community, financial, and governance.”

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Tagged as: all employers, arts, buyer, copywriting, e-commerce, merchandising, New York, product development, software development, web development

AppSumo

by Willy Franzen on December 21, 2011

Want to give AppSumo a try? Be sure to use this link to sign up.

I know that a lot of people are getting sick of daily deal sites, but I’m a huge Groupon fan (maybe because my fiancée works there); however, I must admit that the daily deal e-mail that I’m most excited for every day comes from AppSumo. They’re an Austin, TX based company that offers amazing bargains on software, online courses, and other tools that are extremely useful for entrepreneurs, web professionals, job seekers, and anyone who wants to use technology to a fuller extent. I’ve used AppSumo to buy things from Udemy (a PHP course), Tout (an e-mail management tool), StickerMule (awesome custom One Day One Job stickers), and a bunch of other cool companies. Each purchase has been valuable for building my business, and they’ve all come at unbelievably low prices.

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Tagged as: all employers, business development, copywriting, customer service, design, e-commerce, marketing, online marketing, quality assurance, software development, Texas, web development

Captains of Industry

by Willy Franzen on December 20, 2011

I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”

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Tagged as: account management, advertising, all employers, arts, copywriting, flash, graphic design, marketing, Massachusetts, production, seo, technical writer, web development, writing

OpticsPlanet

by Willy Franzen on December 15, 2011

When I was a kid, I had eyes like a hawk. At my best I had 20/12 vision. Then in high school things started getting blurry, and I eventually had to get contact lenses. Luckily, humans have spent a ton of time and energy in developing technology that helps us see better. Whether you want to see something really small, far away, or in the dark, there’s optical equipment that can help you out. The thing is that microscopes, binoculars, night vision goggles, and even glasses aren’t something that you buy casually–you want to buy from someone who knows his or her stuff. OpticsPlanet is a Northbrook, IL based company that employs a whole bunch of those people. They are “one of the world’s leading online retailers of a wide selection of sport optics, tactical and military gear, scientific products, hunting gear, professional grade products and eyewear.” I get excited when I get a new contact lens prescription, so I bet getting to play with some of OptcisPlanet’s offerings would make me giddy.

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Tagged as: account management, accounting, all employers, copywriting, e-commerce, Illinois, marketing, online marketing, project management, quality assurance, sales, sem, seo, software development, user experience, web development, writing

Travelzoo

by Willy Franzen on December 12, 2011

On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.

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Tagged as: account management, all employers, business development, California, Canada, copywriting, editing, Florida, Illinois, international, journalism, New York, research, sales, travel, writing

University of Chicago

by Willy Franzen on December 6, 2011

This is a sponsored post for the University of Chicago.

Even though I’m five years out of college, I still miss it. As much as I know many of you would like to stay (or go back), it’s time to get a job and leave the world of academia. Or is it? I’ve recently heard from a number of readers who have found a way to have their cake and eat it too. Some have landed jobs at their alma maters, while others have gone to work for other colleges and universities. If you think that Chicago would be a cool place to live (it is!), then you have to consider the University of Chicago.

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Tagged as: all employers, analyst, analytics, copywriting, design, development, editing, education, graphic design, Illinois, writing

Hotel Tonight

by Willy Franzen on December 6, 2011

Want to try Hotel Tonight? Use this link to get $25 off your first booking.

I don’t know if it’s just me, but I either book hotel rooms way in advance or the day of. When I reserve a room in advance, I’m usually looking for more than just a place to sleep. Price is still important, but it’s not the most important thing. But when I need a room for tonight, I want a place that meets my minimum standards for the lowest price. As long as I can get a good night’s sleep without being bitten by bedbugs or woken up by a domestic dispute, I’m happy. It’s the latter situation that can be frustrating for bargain hunters. You know that the hotel is at 12% capacity, but they still won’t give you anything better than the AAA rate. As long as they can cover the cost of cleaning the room, they should be willing to take you. Hotel Tonight is a San Francisco, CA based company that is making it easy to get rooms for up to 70% off at the last-minute.

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Tagged as: account management, all employers, blogging, business development, California, copywriting, customer service, design, hospitality management, marketing, mobile, online marketing, product development, quality assurance, quality engineer, sales, social media, software development, travel, web development, writing

Fab.com

by Willy Franzen on October 17, 2011

Want to check out Fab.com and get daily design deals up to 70% off? Get your free invite here, and hurry. If you sign up before 11:45 AM EDT on 10/18/2011, you’ll get $10 in your account as soon as you sign up.

If my parents had to pinpoint the time when they hated me the most, it was probably one of the times they took my sister and me furniture shopping. It was always an unmitigated disaster. When I’m in a furniture store, it’s like I’m wearing a Horcrux (Harry Potter reference for those who have no idea what I’m talking about) around my neck. My irritability and immaturity increase at an exponential rate over time. My girlfriend, having had heard the stories, came up with a smart solution when we were buying stuff for our new place. Instead of dragging me along from store to store, she did some pre-shopping and then only showed me the stuff she absolutely loved. It worked perfectly, as I was in and out of the stores before I even had the chance to start acting like a hungry, tired three-year old. Now we’ve come up with an even better solution–she just sends me links to Fab.com. It’s a New York, NY based site and company that offers “daily design for everyone.” They’re relatively new on the scene, but they’ve been getting a ton of positive attention by offering amazing deals of up to 70% on all kinds of cool stuff for your home.

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Tagged as: all employers, buyer, copywriting, customer service, design, e-commerce, e-mail, editing, fashion, interior design, marketing, New York, online marketing, writing

Care.com

by Willy Franzen on October 7, 2011

When you’re young your biggest responsibility is taking care of yourself. But eventually you get a dog, buy a house, have kids, and even have to start caring for your aging parents. As the responsibilities pile up, many people have to seek professional help to handle it all. I’m not talking about mental health professionals–I’m talking about babysitters, nannies, dog walkers, senior caregivers, and other people who can take on some of your daily responsibilities. Care.com is a Waltham, MA based company that makes “it easier for families to find reliable, trustworthy care for their loved ones.” Care.com does this by providing a closed community for matching up caregivers with people who are looking to hire them. By keeping the community closed, Care.com is able to ensure quality with features like background checks, reviews, and reference.

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Tagged as: affiliate marketing, all employers, analyst, business development, copywriting, customer service, data, e-mail, marketing, Massachusetts, online marketing, operations, sales, software development, writing

CreativeFeed

by Willy Franzen on September 16, 2011

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

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Tagged as: advertising, all employers, copywriting, design, editing, editorial, graphic design, interactive media, marketing, New York, online marketing, social media, writing

Phenomenon

by Willy Franzen on September 2, 2011

When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.

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Tagged as: advertising, all employers, California, copywriting, creative, design, editing, events, Illinois, innovation, interactive media, marketing, public relations, user experience, writing

Total Attorneys

by Willy Franzen on July 6, 2011

Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school graduates (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.

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Tagged as: all employers, business development, copywriting, customer service, design, Illinois, law, marketing, online marketing, sales, seo, software development, user experience, web development, writing

Weight Watchers

by Willy Franzen on May 11, 2011

A little known fact about me is that I earned “The Speed Limit” as a nickname during my Senior year of high school. It wasn’t because I drove slowly; it was because I somehow managed to lose 55 pounds between the end of Junior year and the beginning of Senior year. I still don’t know how it happened–I wasn’t even trying to lose weight–but it did (I’ve since gained much of it back, but part of that is because I don’t have the body of a scrawny 17-year old anymore). Apparently, there’s some mysterious weight loss secret out there that I used, but don’t know about. Unfortunately, weight loss isn’t usually that easy, and for most people it’s a huge struggle. I’m a big proponent of “the slow-carb diet” and other methods from Tim Ferriss’ The 4-Hour Body, but it’s all about finding what works for you. For many it’s Weight Watchers. The New York, NY based company was started in Queens during the early 1960s by Jean Nidetch who “began inviting friends into her Queens home once a week to discuss how best to lose weight.” Now more than a million people across the world go to Weight Watchers meetings every week.

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Tagged as: accounting, administrative, all employers, collections, copywriting, finance, fitness, health care, innovation, marketing, New York, operations, program development, research, sales, writing

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

Gemvara

by Willy Franzen on April 6, 2011

I haven’t purchased a lot of jewelry, but when I have (never for myself), I’ve found the process to be extremely intimidating. Jewelry stores are scary places–at least for men who are buying for someone special. There are thousands of options, all of them are expensive, and the staff can be snooty. I remember walking into one store and waiting 15 minutes for someone to acknowledge my presence. It was the one time that I actually knew what I wanted to buy, so I walked out and bought the same thing elsewhere. The experience made me never want to step foot in a jewelry store again. Maybe Gemvara is the answer. They’re a Lexington, MA based company that sells jewelry through the web, but there’s a really interesting twist.

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Tagged as: all employers, copywriting, creative, design, e-commerce, gemology, graphic design, jewelry, marketing, Massachusetts, New York, software development, user experience, web development

Threadless

by Willy Franzen on March 30, 2011

If you’re like me and wear t-shirts sometimes, then you know the value of a good one. Despite the fact that I have dozens of t-shirts in my dresser drawers, I wear the same few over and over again. My favorite is a Cornell Athletics t-shirt that has seen better days, but for many of you it might be a shirt from Threadless. They’re a brand/company of skinnyCorp that uses community-inspired designs to make awesome t-shirts. It’s hard to explain exactly what skinnyCorp is, but they’re all about using technology to facilitate collaboration within creative communities. Threadless is by far skinnyCorp’s most successful project (others include Threadless Kids, Naked & Angry, I Park Like An Idiot, and ExtraTasty). The company was founded in 2000 in Chicago, IL, and they also have an office in Boulder, CO. They’ve done a lot in that time, including being named “the most innovative small company in America” by Inc. Magazine.

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Tagged as: accounting, all employers, apparel, Colorado, community management, copywriting, design, fashion, Illinois, operations, social media, software development, web development

Wolverine World Wide

by Willy Franzen on March 17, 2011

Today’s a big day–not only is it St. Patrick’s Day (in past years we’ve taken a look at General Mills, Luck Stone, and Shamrock Boats) but it’s also the start of the NCAA Men’s Basketball Tournament. And what ties those two things together (besides being excuses for drinking during the day)? Shoes! It’s a little-known fact that all leprechauns are shoemakers, and we know that all basketball players are obsessed with shoes. That’s why we’re going to take a look at Wolverine World Wide, a multi-brand shoe company based in Rockford, MI. Their brands include Bates, Cat Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, HyTest, Merrell, Patagonia Footwear, Sebago, Track ‘n Trail, and Wolverine, almost all of which are targeted towards rugged, outdoorsy customer bases. Most of the brands don’t offer great footwear for playing basketball, but they have plenty of shoes for leprechauns that wants to cause mischief and trek to and from the end of the rainbow.

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Tagged as: accounting, all employers, apparel, copywriting, design, editing, fashion, finance, footwear, holiday, Michigan, product development, retail, writing

American Greetings

by Willy Franzen on March 15, 2011

I can’t remember the last time that I bought a greeting card, but I can remember the last time that I was part of the purchasing process. A good friend of mine was getting married, and he needed a card for his soon to be wife. Because of the dearth of cards for brides from their grooms, I made it my job to suggest alternatives. Trying to convince a stressed out groom to give his new wife a condolences card probably isn’t the nicest thing to do, but it’s certainly entertaining. Yes, greeting cards can be funny, but there’s more to them than that. That’s why American Greetings calls themselves the “leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.” The Cleveland, OH based company is the largest publicly-traded greeting card company in the world, and their brands include American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and Papyrus along with a number of other paper products and online brands.

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Tagged as: accounting, administrative, all employers, analyst, arts, brand management, California, communications, copywriting, creative, design, editing, engineering, entertainment, finance, graphic design, human resources, Illinois, information technology, interactive, international, Kentucky, law, leadership development, logistics, manufacturing, marketing, merchandising, nationwide, Ohio, operations, product development, retail, rotation program, sales, software development, supply chain, toys, transportation, writing

Vodori

by Willy Franzen on March 11, 2011

I’ve met a lot of awesome people since I moved to Chicago–many through the local startup scene and many others through playing volleyball. What’s great about constantly meeting new people is that they often introduce me to new companies. One of the companies that a couple of my volleyball friends work for is called Vodori. They’re a Chicago, IL based full-service digital agency, and they do some killer work. The best example is their own site, which they just redesigned. It looks amazing, it conveys a clear message, and it’s super engaging. It not only makes you want to hire them, but it also makes you want to work for them. They even have a section on their site that shows how many pages they’ve published, pixels they’ve pushed, cups of coffee they’ve drank, miles they’ve biked, Whole Foods lunches they’ve eaten, and languages they’ve spoken.

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Tagged as: all employers, copywriting, design, Illinois, interactive media, marketing, software development, strategy, web development, writing

Opening Ceremony

by Willy Franzen on February 22, 2011

MATCH Public Charter School has been sponsoring One Day, One Job for the past week. They offer amazing entry level opportunities for new grads in Boston, MA, and you should check them out now.

Fast Company’s list of The 2011 Most Innovative Companies has a great mix of familiar and unfamiliar names. One of the companies on the list that I’m only recently familiar with is Opening Ceremony. They call themselves “a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan.” I first heard about Opening Ceremony because they’ve been collaborating on a line with Pendleton (a brand that I love). As I’d put it, Opening Ceremony is a New York, NY based fashion retailer/designer/curator. They’re all about bringing together things that are different—new and old, exotic and local. It’s based on the premise behind the original Olympics in 1896—”creatively merging sports, business, and global participation.” But it’s fashion instead of sports.

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Tagged as: all employers, apparel, blogging, buyer, California, copywriting, design, e-commerce, fashion, graph, graphic design, international, Japan, New York, online marketing, production, retail, sales, social media, writing

Wieden + Kennedy

by Willy Franzen on February 7, 2011

I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.

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Tagged as: account management, advertising, all employers, analyst, arts, China, copywriting, design, entertainment, finance, India, international, Japan, media planner, Netherlands, New York, Oregon, planning, risk management, sales, United Kingdom

UrbanDaddy

by Willy Franzen on January 28, 2011

You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).

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Tagged as: advertising, all employers, analyst, California, copywriting, design, e-mail, editing, editorial, Florida, food, Georgia, interactive media, marketing, Massachusetts, media planner, Nevada, New York, online media, planning, quality assurance, sales, social media, software development, sports, Texas, travel, trends, Washington DC, web development, writing

Prospectiv

by Willy Franzen on November 29, 2010

Since the deal above is for the guys (or girls who are buying gifts for their guys), we might as well take a look at a company that is a bit more targeted to the girls. And since it’s Cyber Monday, it only makes sense to focus on something that’s e-commerce related. That’s why we’re taking a look at Prospectiv. They’re a Wakefield, MA based company that specializes in “connecting brands with customers,” and they do that with a strong focus on customers who also happen to be women. Prospectiv’s specialty is online performance marketing, so they’re primed for even more success moving forward. Currently they’re generating “more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.” That’s an amazing number, and I bet it’s only going to go up.

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Tagged as: advertising, affiliate marketing, all employers, business development, copywriting, e-mail, marketing, Massachusetts, New York, online marketing, operations, sales, software development, web development, writing

Gerson Lehrman Group

by Willy Franzen on November 23, 2010

Sometimes I get dubbed as a career expert. I guess in some ways that’s true, but I see myself more as an entrepreneur whose business is helping students and grads find jobs and internships. In my opinion it takes way more knowledge and experience to become an expert. I’m talking about people with PhDs and 30 years of experience, and, amazingly, there are experts on nearly every topic. But how do you find them when you need them? That’s where Gerson Lehrman Group comes in. They’re professional matchmakers when it comes to experts. Since 1998 they’ve created a global marketplace for expertise and “helped the world’s leading institutions find, engage, and manage experts across a broad range of industries and disciplines.” I have friends who have actually used Gerson Lehrman Group in their jobs to find experts, and I’ve heard nothing but rave reviews about the people at Gerson Lehrman Group and their experts (who are not employed by the firm).

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Tagged as: all employers, bilingual, business development, consulting, consumer products, copywriting, data, economics, energy, events, finance, health care, information technology, international, Ireland, law, media, member services, New York, real estate, recruiting, research, sales, software development, telecommunications, Texas, web development, writing

The Pursuant Group

by Willy Franzen on October 28, 2010

If you haven’t noticed already, I’m a big supporter of non-profits. Not only am I on the board of a budding non-profit that aims to improve education through athletics, but I also make sure that we only feature non-profit entry level jobs on weekends. Now, I always assumed that you couldn’t get rich in the non-profit world, but that’s not necessarily true. Take the The Pursuant Group for example. They are “a family of companies all with one common purpose, serving nonprofits and helping them achieve their greatest potential.” The Pursuant Group is based in Dallas, TX, and they made the Inc. 500 with 754% three-year growth to $12.8 million in annual revenue. Now making money from non-profits may seem like a bad thing at first, but it’s worth the cost—non-profits that hire The Pursuant Group’s companies operate more effectively and efficiently.

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Tagged as: academia, all employers, communications, consulting, copywriting, design, development, ecommerce, sales, social media, social networking, Texas, web development, writing

Modea

by Willy Franzen on September 30, 2010

Believe it or not, after three years I’m still running a one-man show here at One Day, One Job/Internship. I do all the design, web development, marketing, business development, writing, SEO, and everything else that it takes to run the business. I can’t even imagine how nice it would be to have an agency or in-house team of specialists—you know, people who actually are experts in the given field—work on some of the stuff for me. Even though we’re profitable, I don’t think that’s going to happen any time soon. But if it was, I might consider using Modea. They are a Blacksburg, VA based “digital services agency” that creates “results-driven digital content and campaigns for a diverse group of recognizable consumer brands.” Ok, maybe One Day, One Job isn’t a recognizable consumer brand quite yet, but one day (one job). I’m still running through the Inc. 500, and Modea came in at #221 with 1335% three-year growth to $3.5 million in revenue.

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Tagged as: all employers, copywriting, design, flash, information technology, interactive media, marketing, project management, quality assurance, software development, user experience, Virginia, web development

Quidsi

by Willy Franzen on September 28, 2010

Usually when a company has a weird name and no website of their own, you start to think that they may be some kind of entry level scam. Not having a home page for you company is a big warning sign; however, I’m not too worried about Quidsi. They’re a Jersey City, NJ company that made it to the Inc. 500 with 1535% three-year growth to $182.5 million in annual revenue. That’s two orders of magnitude great than most of the other Inc. 500 companies we’ve looked at. As far as I can tell, it’s all coming from two businesses—Diapers.com and Soap.com. Both are retail sites that allow you to buy household goods easily online. Although I’m sure there are a lot of other reasons for their success, you have to think that Quidsi has truly reaped the benefits of owning some top notch domain names.

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Tagged as: all employers, consumer products, copywriting, customer service, design, e-commerce, e-mail, marketing, merchandising, New Jersey, product management, retail, seo, software development, user experience, web development

Hachette Book Group

by Willy Franzen on August 6, 2010

As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot.

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Tagged as: all employers, books, copywriting, data, editing, finance, information technology, law, Massachusetts, New York, production, public relations, publishing, sales

LivingSocial

by Willy Franzen on July 27, 2010

I’m an unabashed Groupon fan. How can I not support the Chicago based company that started the group-buying frenzy? Moreover, I’m just flabbergasted at the amount of value that they’ve been able to build in such a short time. The only problem with creating an extremely lucrative new market when you have little or no IP is that the competitors come out in droves. There are a lot of Groupon wannabes. A lot. Many of them will fall by the wayside as they realize that they’re not capable of building out the kind of sales/business development team needed to grow a group-buying business, but there are a few competitors that seem to be doing quite well. One of them is LivingSocial, which is based in Washington, DC (maybe they should focus on group-bribing of politicians, or is that called lobbying?). They now offer daily deals in 52 cities, and they have nearly $50 million in venture funding. They weren’t profitable yet as of March, but you have to think that they’ll get there soon.

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Tagged as: account management, all employers, analyst, copywriting, customer service, design, e-commerce, editing, editorial, finance, human resources, information technology, local, local marketing, marketing, operations, production, research, sales, Washington DC, writing

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