While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.
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Though I’ve never had the opportunity to try an online dating site, I do have some interest in the industry. First, I think that online dating and online job search have a lot in common. Second, a lot of online marketing innovation comes out of the online dating industry. Third, I have a good friend who has a side project in the online dating space, and I enjoy learning from him and helping him build the business. I guess that’s why I’d heard of Zoosk before. Or maybe it’s those commercials with a bunch of really good-looking people huddled around a computer having fun on a dating site. Either way, I didn’t really bother to take a closer look at San Francisco, CA based Zoosk until I got an e-mail from a reader who recently landed a job there. Now I realize that Zoosk has kind of come out of nowhere to be a massive force in online dating. They have millions of users (they’re apparently bigger than Match.com) and a revenue run rate that was pushing towards $100 million annually back in February.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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I guess I could have done today’s post about how we’re hiring, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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Want to land a job and save the world at the same time? This week’s sponsor is Samaritan’s Purse, a non-profit organization with some amazing entry level career opportunities.
There aren’t many companies that have as many loyal fans as Netflix. I swear that everybody loves them (check out jobs at Netflix). At least they did until yesterday when Netflix announced a change to their plans. They touted it as a good thing with their “lowest prices ever for unlimited DVDs,” but it really was a price increase for streaming subscribers. I guess yesterday was a good day for Redbox, which is based in Oakbrook Terrace, IL (with a major presence in Bellevue, WA). They operate more than 27,000 DVD and Blu-ray rental kiosks, or redboxes. Believe it or not, rentals aren’t dead, and Redbox has found a sweetspot between Blockbuster and Netflix. There’s definitely something I miss about the old school video rental shops–especially the pre-Blockbuster independent ones. But it’s mind blowing that Redbox is able to fit an entire video rental store in 12 square feet.
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Looking for a job in North Carolina? Samaritan’s Purse is a non-profit with some great entry level jobs available.
I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”
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Looking for a job in the non-profit world? Samaritan’s Purse has a number of great opportunities for you.
Yesterday we looked at an organization called Youth Service America that encourages youth to get involved in their communities. Today we’re going to look at an organization with a similar, but slightly different approach. Mobilize.org is a Washington, DC based non-profit organization that aims “to improve the way democracy works by investing in Millennial-driven solutions.” I kind of hate the term Millennial, but it is important that our generation makes an effort to act together in our shared best interest. It all started with a guy named David Smith who was a student at UC Berkeley. He learned of another tuition increase, and instead of taking it, he mobilized some peers and made some noise. It worked, and David decided to make the movement national by starting Mobilizing America’s Youth, which eventually became Mobilize.org.
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Interested in international relief and development? Take a look at Samaritan’s Purse’s jobs. They’re our sponsor this week, and they have some amazing opportunities for new and recent grads including Japanese Interpreter, Marketing/Metrics Analyst, and Social Media/Marketing Specialist.
There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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Samaritan’s Purse is this week’s sponsor. They’re an international aid and development organization that has a bunch of jobs for new and recent grads.
When I was job searching after graduating from college, one of my big projects was getting my finances in order. I opened accounts, closed accounts, cashed out savings bonds, started investing, and made sure that I knew where all my money was. I also started using Mint to track everything. It worked well until my bank updated their online banking software and killed Mint integration. It eventually got fixed, but there was no way to merge my old Mint data with my new Mint data (I essentially had to set up another bank account in Mint). This was pretty minor in terms of banking nightmares, but it was still a huge pain. Otherwise, I’m happy enough with my current bank, but I’d love to have a bank that is focused on delivering a superb online experience. BankSimple (also known as the Simple Finance Technology Corp.) wants to be that bank. They’re based in New York, NY and they’re all about customer service and user experience.
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The idea of having my genome sequenced kind of freaks me out. I’m certainly warming to it, but I don’t like the idea of finding out about a deep, dark family secret or the fact that I’m predisposed to some kind of cancer from a DNA test. I know it’s irrational, and I know that I’ll overcome it eventually. I fully expect that within 20 years every child born in the U.S. will have his or her genome sequenced at birth. So maybe I should just the bite the bullet and get my genome sequenced. But if I’m going to do that, I need your help. The other day I came across a post about Palo Alto, CA based DNAnexus on Hacker News (an awesome site for programmers and people interested in startups). The post was focused on the company’s referral program that offers $20,000 and a full genome sequencing to anyone who refers a software engineer that they hire. That clearly caught my attention (I am trying to run a business here), but, more importantly, it introduced me to what DNAnexus is doing. A single genome contains over 100 gigabytes of data. Storing and analyzing this data requires some serious hardware, especially if you want to do it on a large scale. DNAnexus is an “early-stage software technology company that aims to become the data platform of the genome era.”
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I must admit that I’ve never been to a film festival. I can barely sit through one movie at the theater, so I doubt that a festival would be up my alley–unless it was the Fly Fishing Film Tour, which I’ve sadly never been to. Anyway, when we think of film festivals, we often think of exotic locations like Cannes and Venice. That’s a long way to go to watch some films, especially in 1957– the year that Irving “Bud” Levin started the San Francisco International Film Festival. This festival is presented by the San Francisco Film Society, which is a non-profit organization that “encourages the progressive evolution of film culture and individual lives by celebrating the transformative power of the moving image in all its forms.” By bringing together filmmakers and filmgoers in the Bay Area, the San Francisco Film Society is further expanding the culture of an already culturally rich city.
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Gender in the workplace is a complicated issue. Over the past 50 years, a lot has changed, and a lot has stayed the same. Over that time one of the organizations that has played a significant role in “expanding opportunities for women and business” has been Catalyst. They’re a non-profit headquartered in New York, NY and with offices in Sunnyvale, CA; Toronto, Canada; and Zug, Switzerland. Since they were founded in 1962 they have studied “women and men across levels, functions, and geographies to learn about women’s experiences in business, barriers to their career advancement, and individual and organizational strategies leading to success.” They provide this research to their members (they’re a member organization) with the goal of “building the inclusion that will expand opportunities for women in the workplace.”
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One of the most underrated trends in today’s wave of technology is the GPS-enabling of everything. I recently bought a waterproof digital camera with a GPS chip in it, and it has completely changed my perspective on taking photographs. I think that it’s so cool that I can visualize all of my photos across a map. As GPS shows up in more and more devices (it’s in pretty much every smartphone now), we’re going to see all kinds of cool applications come to fruition. Urban Mapping is a San Francisco, CA based company that plays a behind the scenes role in pushing forward mapping technology. As they put it, they provide “geographic data and services to businesses for bigger insights and better decisions.” Put more simply, Urban Mapping organizes all kinds of data around geography in a way that makes it easy to visualize and manipulate the data.
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During my Freshman year at Cornell, I took Econ 101. Since I was planning on being a good student, I bought the textbook and went to class diligently. Then I realized that the professor only gave multiple choice exams which were based on the slides from the class lecture. Those slides were posted online after every class, which made attending class and taking the textbook out of its plastic wrap completely unnecessary. I still went to class because I liked the professor and it helped me learn, but I’m pretty sure that I still have the $100+ textbook with CD-ROM sitting on a shelf at my parents’ house in its plastic wrap because the campus store wasn’t buying that book back. What a waste. If I were going to college now, there’s no way I’d buy textbooks. I’d rent them. That’s exactly what Chegg offers. They’re a Santa Clara, CA based company that is saving students a ton of money. When you buy books and then sell them back, you might as well be renting them, so why not actually rent them? According to Chegg, the average college student spends $1,000 a year on textbooks–using Chegg will save them half of that.
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When you land a job, let me know by e-mailing me at willy@onedayonejob.com. If you found it through our daily e-mails or site, we want to add you to our success stories. If you didn’t, we may want to feature your new employer and let the rest of our readers know about them. If they hired you, there’s a good chance that they’ll be hiring other recent grads in the future. A reader e-mail is how I found out about Schwartz Communications, a Waltham, MA based public relations firm that “has been helping technology and healthcare companies articulate compelling stories” for over 20 years. It’s all about taking a development that may sound super scientific and turning it into something that appeals to a wide audience.
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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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My mom is a graphic designer, so many of my childhood memories consist of me sitting in the car fighting with my sister while my mom went into the print shop to drop something off or pick something up. Today’s version of me probably has it a lot easier because leaving your kids in the car is generally frowned upon, and brick and mortar print shops are a dying breed. Today, if you have a serious print job, you’re probably going to use an online printer who can do your job and ship it to you more quickly and more cheaply than the local print shop can. We’ve already looked at one company like this, VistaPrint, and today we’re going to look at Mimeo.com. They’re located in New York, NY; Newark, NJ; Memphis, TN; and Hayward, CA, and they call themselves “the innovator of online, on-demand document printing and distribution.” They were founded in 1998, and since then they’ve been focused on developing web-based technology to make online printing even easier than walking into a print shop.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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When I was in high school, my family carpooled with two other families. When my parents were driving, I got to sit in the front seat, which meant that I controlled the radio. My usual choice was HOT 97, New York City’s finest Hip Hop and R&B station. But when the other parents were driving, it was usually their choice, and more often than not the choice was the local NPR station (check out our post on jobs at National Public Radio). I can’t say that I learned to like it then, but I do find myself listening to public radio far more often than my high school self would have ever imagined. If you listen to NPR, there’s a good chance that you listen to something produced by American Public Media. They are a St. Paul, MN based non-profit organization that “is the largest owner and operator of public radio stations and a premier producer and distributor of public radio programming in the nation,” while also being “the largest producer and distributor of classical music programming in the United States.” So if you listen to NPR in Minnesota, Southern California, or South Florida, you probably listen to one of American Public Media 43 stations or 32 translators.
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One of the most effective ways to monetize a website is through affiliate marketing. The basic premise is that a site advertises a specific product or service, and gets paid based on a desired action (a purchase or sign up for example). It makes sense for advertisers because they only pay for advertising when they get exactly what they want (not just eyeballs). It makes sense for website owners, because they get rewarded for putting the right products in front of the right audiences. And it even works for web surfers, since they get to see more relevant (and less annoying) advertising.
In fact, a lot of our revenue comes from affiliate marketing. If you buy from Amazon after clicking one of our links
, we get a percentage of the purchase. If you buy men’s clothing from Bonobos using my invite link (which gives you $50 off your first purchase), I get a credit in my account. If you’re interested in a career in teaching and sign up to learn more about the University of Southern California’s Rossier School of Education, we get a referral fee. And if you use our job search engine, we get a cut of any ad revenue generated. On some sites it causes disclosure issues, but I always try to be upfront about what relationships we have, and I only work with companies that I trust to take good care of you. I spend a lot of time finding the right affiliates for the One Day, One Job audience, but some website owners need a simpler solution. That’s where VigLink comes in. They’re a San Francisco, CA based company that automates the process of finding and implementing affiliate marketing opportunities.
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I’m a complete Apple fanboy. I have been since since I first touched an Apple IIe in 1990. Today is the keynote of Apple’s World Wide Developers Conference, so I’m all sorts of excited. I’ve come to accept that they almost certainly won’t be announcing the iPhone 5 today, but I’m still pumped to hear about all of the software stuff that they’ve been working on. This means that I’ve been anxiously (and irrationally) reading all of the major online tech sites so that I can uselessly speculate about what kind of cool things my phone will be able to do after the next software update. A lot of interesting businesses have been built in the tech news space, which is why we’ve already profiled companies like Engadget, Gawker (Gizmodo), TechCrunch, and gdgt. Today we’re going to look at GigaOm, a San Francisco, CA based company that does the whole tech news thing, but also has a research arm that is growing extremely quickly.
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Marketing used to be simple. You buy a few ads, maybe offer a coupon or two, and people would buy your product (ok, it wasn’t that simple, but it was close). The company that provided the audience–the tv station, newspaper, magazine, or billboard owner–earned most of the marketing spend. That model is changing, and consumers are getting an increasing share of the pie. Groupon really revolutionized the model by convincing tons of business owners to spend their advertising dollars on subsidizing a customer’s (hopefully first) purchase. TrialPay is a Mountain View, CA based company that is using a similar philosophy, but with a very different implementation (Groupon is actually one of their customers). As they put it, they offer “the leading transactional advertising platform that serves thousands of name-brand companies.” They’re kind of like the impulse buy aisle at the supermarket. They already know that you’re going to make one transaction, so they offer you another while your credit card is already out.
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If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.
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I’m watching more and more video over the Internet. It all started when I’d (illegally) download South Park episodes in RealPlayer format. I’d set up the download before bed, and if all went as planned, I’d have my 7 megabyte file waiting for me in the morning ready to watch in all it’s low quality, grainy glory. Times have changed, and some broadbrand providers can deliver a file that size in just over a second. That means that we’re watching more and more video over the Internet, which also means that we’re watching more and more video on our laptops. That’s a waste when you have a perfectly good tv with a much bigger screen sitting in your living room. I ended up buying an AppleTV so that I can watch MLB.tv and Netflix on my flat screen, but I strongly considered a Boxee Box. Boxee is located in New York, NY, and they provide both software and hardware to make watching online video a more pleasurable experience–namely by enabling you to watch on whatever device you want to watch on.
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Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.
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There’s a good chance that you’re going to spend some time traveling after you graduate. It’s a pretty common thing to do, especially when the job market isn’t completely rocking. (Just remember not to brag about it in your interviews–the guy who spends half of his 14 vacation days visiting his in-laws in Florida isn’t going to be too psyched about hearing every detail of your 3-month trek through Central America.) One of the best parts about traveling is planning: figuring out where to go, what to do, whom to see, and more. Many people rely on friends for recommendations, while many others scour the Internet for travel review sites. Gogobot is a Menlo Park, CA based company that is bringing those together. The people at Gogobot “believe passionately that planning your trips and sharing your travel experiences should be fun, easy and social.” I completely agree. My only issue is that I don’t like coming off as a braggart. Gogobot seems like the kind of place where it’s ok to show off a little when it comes to travel.
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software development,
travel,
web development,
writing
It always helps to have someone hold you accountable, whether it’s to keep you from cheating on a paper or cheating on a diet (those are links to this week’s relevant posts on iParadigms and Weight Watchers, respectively). But it’s not only individuals that need to be held accountable. What about our government? That’s what Democracy and a system of elections is all about, but we all know that it doesn’t quite work as planned. I think most would agree that our government is constantly doing things against our interests. Common Cause is a Washington, DC based non-profit (lobbying organization) that is “a vehicle for citizens to make their voices heard in the political process and to hold their elected leaders accountable to the public interest.” Defining “the public interest” can get a little hairy depending on your point of view, but there’s no doubt that our government can do a better job of serving it (whatever it is).
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Washington DC
Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.
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