It’s easy to think of the developing world as having completely different problems from the ones we have in the U.S. But when you look more closely, you start to realize that the link between poverty and a lack of good education is consistent across the world–our inner cities and the developing world have similar problems that require similar solutions. buildOn is a non-profit organization based in Stamford, CT that aims to break “the cycle of poverty, illiteracy, and low expectations through service and education” by “putting youth in service and building schools in developing countries.” Most non-profits either focus on education abroad or domestically, buildOn is unique in that they believe that they can better solve both problems by working on them at the same time.
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I get a ton of PR pitches every day (I just got another one while I was writing this). They typically range from very bad to downright terrible, so I either ignore them or send a nasty reply asking the person to remove me from their list. I checked my e-mail archives, and I’ve never received a pitch from anyone at Sparkpr, but my guess based on their reputation is that they’d actually take the time to send me a decent pitch if it was appropriate. They’re a San Francisco, CA PR firm that was started in the late 90s “at the height of the Internet explosion in Silicon Valley.” They’ve maintained their close ties to the tech scene through the ups and downs, and they’ve won a ton of awards along the way.
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There are essentially two completely different jewelry businesses. There’s the high-end business that is centered around gold, platinum, diamonds, and other gemstones (I know all about that having recently bought an engagement ring). Then there’s the fashion focused business that is more about completing an outfit. The latter is where Chloe + Isabel is focusing. They are a New York, NY based startup that targets 18 to 28 year old women with jewelry in the $18 to $200 price range. That’s not all that unique. What is unique is that Chloe + Isabel is approaching this market by combining direct selling with web-based social technology. Essentially they’re bringing affiliate marketing to a group of people who may not even know what affiliate marketing is.
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These days it seems that just about everyone claims to be an expert on things like social media and SEO, but very few people have a track record that shows a repeated ability to deliver results. Why is that? Because online marketing is really hard. We see stupid things go viral and think that anyone can do it, but we overlook the fact that getting someone to look at something is very different from getting someone to buy something. Pop Labs is an interactive marketing agency in Houston, TX that is known for getting results. I’m not just talking about for their clients either. Pop Labs nearly tripled their revenue between 2007 and 2010, which shows that what they’re doing works for them as well as for their clients.
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Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.
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When I was in 9th grade I had to take a Health class. One day our teacher had us write letters to our future selves. She told us that she’d send them to us when we graduated high school. I never saw that letter again. I guess I’ll never know how I’m stacking up against the expectations of my 14 year old self. While many lessons from health class seem trite at the time, they can have life-long beneficial effects. Unfortunately, many public schools can’t afford to offer health education. This is a big problem because “teenagers today are engaging in risky behavior at alarming rates, harming their bodies and their futures.” Peer Health Exchange is a San Francisco, CA based non-profit organization (but they’re working across the country) that fixes this problem by recruiting, selecting, and training “college student volunteers to teach high school students a comprehensive health curriculum.” My sister is one of these volunteers, and she’s had a wonderful experience so far (which is why she has been bugging me to feature PHE).
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Local businesses are about as old school as you can get–many of them have continued to succeed doing the same thing that they’ve done for decades or even centuries. There have certainly been advances that have changed that–refrigeration, digital cash registers, and the Yellow Pages are just a few, but nothing even compares to the Internet–especially the mobile Internet. Local businesses are now able to reach and interact with customers and potential customers in a way that they only could have dreamed of a few years ago. CityGrid Media is a West Hollywood, CA based “leading media company connecting consumers and businesses everywhere local happens.” You’re probably familiar with at least one of their properties which include Citysearch, Insider Pages, and Urbanspoon.
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SinglePlatform is hiring 50 new grads in New York City to help local businesses get discovered. Learn how you can be one of them.
If I told you that I had 52 slaves working for me, you’d either think that I was making an offensive joke about unpaid internships or just being offensive. Unfortunately, it’s the truth. It’s nearly impossible for anyone living in our society not to benefit from modern slavery. So what do we do about it? Before you can take responsibility for your consumption, you have to understand your “slavery footprint.” Slavery Footprint is an Oakland, CA based non-profit organization that aims “to generate awareness and action for the issues of forced labor, slavery, and human trafficking.” They’ve done this through a film called Call + Response, a documentary with CNN, and an online survey that helps you calculate your slavery footprint based on what you consume and own.
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Considering a job in Sales but lacking experience? SinglePlatform is hiring and training 50 new grads.
I don’t think that I’ve had a frozen dinner since I forced my mom to buy me Kid Cuisine in the early 90s. If I’m going to eat something unhealthy, it should at least taste good, right? Clearly I’m biased against frozen meals (maybe because I consider myself a pretty good cook), but I shouldn’t write them all off as unhealthy and unpalatable. That’s especially true because one the nation’s leading frozen food brands is all vegetarian and mostly organic. Amy’s Kitchen was founded in 1987 by a couple looking for a way to provide for a new baby. They started in their home with a vegetable pot pie, and since then the Petaluma, CA based business has grown to hundreds of millions of dollars in revenue.
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Do you love local businesses? Help them get discovered with an Inside Sales job at SinglePlatform.
You’re not going to like this. You’ve paid a lot of money for a fancy education, and now some of the best universities in the world are giving it away for free. You still have to pay to get the piece of paper, but if you’re just looking for the knowledge, then you need to check out Coursera. They’re a Mountain View, CA based startup that is “partnering with the top universities in the world to offer courses online for anyone to take, for free.” So far they’re working with Princeton, Stanford, Berkeley, Michigan, and UPenn. It doesn’t get much better than that. What makes Coursera unique from things like MIT’s OpenCourseWare is that these classes are specifically created to be consumed online.
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In my fiancée’s mind there is no better dessert than fresh berries and whipped cream. I’d probably add a piece of chocolate cake to that, but the biggest variable in the equation is almost always the berries. Good berries, whether they’re strawberries, raspberries, blueberries, blackberries, or snozberries, taste better than candy, while bad berries often taste like dirt. Since I share Jerry Seinfeld’s feeling that fruit is a gamble, I’m not particularly brand conscious, but checking my refrigerator tells me that my most recently purchased strawberries are from Driscoll’s. They’re a Watsonville, CA based berry purveyor that has been family owned and operated for more than 100 years.
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I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”
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If you’ve watched Mad Men from the beginning, you’ve probably noticed that research goes from completely irrelevant to getting marginal respect over just a few years. The progression has continued, and research has become a huge part of marketing and advertising. While Millward Brown hasn’t been around since the Mad Men days, the New York, NY based research agency has been “specializing in advertising, marketing communications, media and brand equity research” for the last 35 years. All of Millward Brown’s research is focused on building stronger brands, which is why their 82 offices across 52 countries are able to work with 90% of the world’s top 100 brands (not sure whose list they’re using).
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Whether you’re giving or receiving, there’s nothing better than a unique, well thought out gift. Gift cards have a reputation for being the antithesis of that. But let’s be honest, it’s often better to be able to buy what you want than to be in a situation where you’re repeating the name of the gift just given to you (Seinfeld pointed this out, and it’s so true). GiftRocket is a San Francisco, CA based company that has made the gift card more flexible while also making it more personal. I know that seems impossible, but here’s how it works. When you buy someone a gift on GiftRocket, you can choose from a massive number of merchants. You can pick a specific one like your favorite neighborhood pizza joint, or you can leave it up to your recipient to choose where he or she wants to spend the money.
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Today’s kids better be smarter and taller than our generation. Why? iPads. They’re amazing educational tools, and now they’re replacing textbooks. That means that today’s students not only should learn more quickly, but they can carry around a single device that weighs less than a pound and a half instead of a 40+ pound backpack filled with textbooks (and finally get back to standing upright). Inkling is a company that is making this beautiful future happen more quickly. They’re based in San Francisco, CA, and they’re building “a better textbook: one that [is] interactive and engaging, one that [takes] advantage of the opportunities afforded by new media like iPad.” They’re tearing away the assumptions that people make about books and moving in many different directions–literally. Even though Inkling calls what they do “interactive textbooks” to take advantage of familiar language, they really are building something completely new.
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Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.
The health care situation in the United States is a mess. It’s hard to disagree with that, but it’s easy to disagree about how we can fix it. I think that technology is a big part of the answer. I don’t mean medical technology (though that will certainly help)–I’m talking about administrative technology. I know it’s not nearly as exciting, but if doctors can run their practices more efficiently, they’ll be able to deliver better care at a lower costs. That’s a big deal. Drchrono is a Mountain View, CA based company that is using the power of the iPad to change how medical practices are run. They’ve developed a software-based patient care platform that does everything from patient check-in to managing electronic health records to billing. It may not sound like it’s going to turn around the health care situation, but it’s a start.
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Public relations is a funny game. A former intern recently published an interview with me on a pretty major blog. I got the coverage because of who I knew. But then an even bigger blog called Lifehacker blogged about the article. I got the coverage because of where I had been previously covered. A few days later One Day One Job was mentioned in another Lifehacker article on Top 10 Ways to Get a Better Job (this was just a short mention, but it sent by far the most traffic). I got this coverage because the author was familiar with me and my site. It takes a ton of hard work to run into this kind of luck, which is why most major companies hire PR firms that have solid reputations and great relationships with journalists. But it takes more than that–it takes a focus on action and results, which is exactly what Emanate offers. They’re a New York, NY and Los Angeles, CA based PR firm that focuses on consumer marketing, corporate communications, digital & social media, and health & wellness. They’ve only been around five years, but they’ve accomplished a lot and have big plans for the next five years.
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Think back to your favorite 90s sitcom. Odds are that there was an episode where your favorite main character was bored to death by some teacher trying to teach him or her about the Constitution. Your favorite character was completely unengaged until some major life event (usually artificially created by the brilliant teacher) came up that made the Constitution super relevant. I can already picture the specific Boy Meets World and Saved by the Bell episodes. Since those tv shows don’t actually teach much about the Constitution, we need our kids to have similar real life experiences. That’s what Constitutional Rights Foundation provides. They’re a Los Angeles, CA based non-profit that aims “to instill in our nation’s youth a deeper understanding of citizenship through values expressed in our Constitution and its Bill of Rights and to educate young people to become active and responsible participants in our society.” This is really important stuff–we can’t just expect future generations to learn it from watching reruns on tv.
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Beauty isn’t usually one of my top priorities, but I do know that I look better when I’m tan (which is why working outside in the sun yesterday was so awesome). That’s about the only beauty tip that I can offer, so if you want more, you’ll have to look somewhere else… like one of the sites run by Total Beauty Media Group. They’re a Santa Monica, CA based company that runs TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. These four brands combine to help Total Beauty Media Group achieve their mission of inspiring “all consumers to live beautiful lives.” The company was founded in 2007 and it now gets 12 million unique visits a month across its network of sites.
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The next car I get will definitely have some sort of iPhone integration. Right now I still rely on one of those tape to AUX thingies, which means that I usually just listen to the radio. I couldn’t find any good stats on the topic, but I have to think that listeners in cars are what’s keeping radio going. But according to Entercom, radio is still going strong. You would expect them to say that though, considering that they’re “one of the five largest radio broadcasting companies in the United States.” Entercom is headquartered in Bala Cynwyd, PA, but they operate more than “100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.”
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Admit it! You’ve used the Internet to self-diagnose a medical problem, and you probably used WebMD. For some of you it was to convince yourself that you’re not going to die tomorrow, and for some of you it was probably the opposite. It’s great having access to so much information, but it’s kind of dangerous when you a) can’t verify its accuracy and b) have no idea how to use it properly. Running to the doctor for every little issue is ridiculous, so there needs to be a better way to get medical information online. Luckily my little sister (who is awesome because she went to art school and then decided she wanted to go to med school, so she’s doing a postbac now) let me know about HealthTap. They’re a Palo Alto, CA based company that provides “free online and mobile answers from thousands of the best physicians in the U.S.” It’s kind of like Yahoo! Answers for medicine, but the people responding to your questions aren’t complete morons.
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I have to admit that I’m feeling a little left out these days. There’s something that I’ve never done that it seems like other Americans are doing a lot of. I’m constantly seeing advertisements for it–on tv, on the web, on billboards, and even on banners pulled behind planes during the summer. I know it’s embarrassing, but I’ve never purchased car insurance. These poor companies have spent so much money trying to reach me, and I haven’t even looked into buying what they’re hawking. But if I was, I might try using CoverHound (if their service was available in Illinois). They’re a San Francisco, CA based company that is building the “technology and brand behind the future of insurance comparison shopping.” Why let commercials about cavemen, a guy with a deep voice, or “doing the right thing” sway you when you can base your decision on real data?
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Since we celebrated National Pancake Day yesterday, we’re not going to make a big deal about Leap Day, but if you’re looking for a leapy post, you may want to read our profiles on LeapFrog and TicketLeap. Instead of the calendar, we’re going to talk about family history. I’m lucky in that my family has done a great job of documenting our history. One of the best stories from my family’s past is about William Ker Muir (my Great Great Great Grandfather), who at 24 left his homeland of Scotland to take a job in Canada’s burgeoning railroad industry. Four years later in 1859, he was riding in the last seat of the last car on a train from Toronto to Hamilton. He heard a crash at the front of the train and jumped out the back door. He landed safely on the track as the Desjardins Bridge collapsed and the train fell into an icy gorge killing or injuring most of the passengers and crew. Without those quick reflexes, I wouldn’t be here. It’s stories like those that make investigating genealogy worthwhile, and if you’re going to do that, online tools like those provided by Provo, UT based Ancestry.com can be a huge help. It’s “the world’s largest online resource for family history, with more than 1.7 million paying subscribers around the world.”
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There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.
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Because I’m a tech savvy kind of guy, I often get asked a lot of computer and Internet related questions. One of the most common questions that I get is: “How do I see how much traffic a website gets?” This is useful information whether you want to check to see if a startup is really as popular as they claim or if you want to size a market, but it’s not easy information to come by. The best answer is get the login and password to the site’s Google Analytics account. Considering that’s difficult and likely illegal, your next best bet is to you use some of the competitive research tools that are available. The free ones include Alexa, Compete, Quantcast, and Google Trends for Websites. Unfortunately, none of these are particularly reliable or accurate, and they’re especially bad for sites that get less than hundreds of thousands of visitors a month. The gold standard for this kind of information is offered comScore, but it comes with a hefty subscription fee. The Reston, VA calls itself “a global leader in measuring the digital world and the preferred source of digital marketing intelligence,” so paying those fees will get you a lot more than just traffic estimates for websites.
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I’m in the doghouse. I’m the guy who forgot Valentine’s Day. Luckily, it’s not with my fiancée–I took good care of her yesterday. It’s with you. I didn’t give you a Valentine’s Day post after in past years telling you about jobs at places like eHarmony, Tiffany & Co., OpenTable, ProFlowers, Necco, Vosges, and even the American Heart Association. Flowers are the tried and true way of getting out of the doghouse, but a beautiful bouquet isn’t going to do it when that’s the status quo for Valentine’s Day. How about a flower arrangement every week? That might do it, and that’s exactly what New York, NY based H.BLOOM offers. They are a “flower service.” If you don’t know what that is, you can learn more here. Essentially it’s a subscription to flowers. Subscription based business models are all the rage these days, so it’s no surprise that someone is applying it to the floral industry.
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I’ve only purchased a car once in my life. It was in 2001, and it was my first car–a ’97 Ford Explorer. I definitely did some online research, but most of my time was spent going to dealers and actually looking at cars. It seems that more than a decade later, the car buying process hasn’t changed all that much, even though so many other business models have been upended by the Internet. That’s not to say technology isn’t becoming a tremendous asset in the automotive retail business. Managing dealer networks and marketing cars can get extremely complicated for auto manufacturers, and that’s where Urban Science steps in. Though they may sound like a non-profit that teaches inner-city kids science, they’re actually a Detroit, MI based “consulting and software solutions” provider that helps “automotive clients increase market share and boost profitability through high performing retail networks.” It all started in 1977 with a Wayne State University professor named Jim Anderson, who was disappointed to hear that Cadillac was told one of their marketing problems “couldn’t be solved.”
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My parents are big gardeners, so when I go home in the summer there’s always something fresh to eat. I never appreciated this as a kid (except for the wild berries in the backyard), but now I think it’s pretty awesome. Gardening is not only a great source of healthy food, but it can also be an extraordinary education tool. That’s why Urban Sprouts, which is based in San Francisco, CA, is using gardening to grow “healthy schools and communities.” It started as “a doctoral thesis project conducted at Luther Burbank Middle School during the 2003-04 school year,” but it was so successful that the school begged them to continue and expand the program.
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One of the coolest things about the time that we live in is that the barrier to starting a business is essentially nonexistent. You can test your ideas on someone else’s platform, and if it works, then you build your own. Nasty Gal is a perfect example of this. The Los Angeles, CA based company began in 2006 when Sophia Amoruso “started an eBay store selling a highly curated selection of vintage pieces.” After finding success on eBay and validating the business, she started her own site where she could control the entire customer experience (and not pay eBay’s crazy fees). A lot of Nasty Gal’s stuff is pretty far out there–their home page has a huge picture of studded platforms that look like a medieval torture device–but it’s hard to argue with a brand that has nearly a quarter million Facebook likes.
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