by Willy Franzen on February 28, 2010
In 1964 New York City hosted the World’s Fair for the third time. The fair was held in Queens at Flushing Meadows Corona Park, and it was dedicated to “Man’s Achievement on a Shrinking Globe in an Expanding Universe.” More than 50 million people visited the fair to see all kinds of cool exhibits—many focused on technology (you can read more about the fair on Wikipedia. One of these exhibits was the New York Hall of Science, which continues to operate to this day as New York City’s “only hands-on science and technology center.” It has been remodeled and revamped multiple times since 1964, and wide range of science focused educational programs. It looks like a really cool place to visit, even if most of their activities seem to be targeted towards kids.
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by Willy Franzen on February 27, 2010
I’m not sure if I’ve mentioned it or not, but I’ve spent the last week in Florida. It’s been a partial vacation, but I’ve spent most of the time working (since it’s been cold and rainy here). One thing that I’ve noticed down here besides the terrible weather and bad driving is that immigration is still a major issue. With Florida’s proximity to Cuba and Haiti, the state runs into a lot of immigration issues. It may be refugees arriving by boat or raft, or it could be immigrants flocking to the state to work in agriculture. Whoever they are and wherever they’re from, they are eligible for support from Florida Immigrant Advocacy Center, a non-profit “legal assistance organization dedicated to protecting and promoting the basic human rights of immigrants.” The organization is based in Miami, and they’ve been around since 1996.
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by Willy Franzen on February 26, 2010
I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 25, 2010
If I ever make a ridiculous amount of money, the first thing that I’m going to do is buy a private jet—or at least a share in one. It seems like the ultimate way to travel. I’ve been on private planes before, but they had propellers and I was sitting next to or right behind the pilot (not nearly as classy). NetJets is a company that allows wealthy individuals and businesses to buy shares in private jets (since who really needs an entire jet to himself or herself?). They also have a subscription service called MarquisJet that lets you get a guaranteed number of hours of private jet use. It may not make private air travel affordable or cost effective, but it certainly puts it within reach for a lot more people. NetJets is by far the market leader, and they’re also a Berkshire Hathaway company. You know if Warren Buffett is investing in it, it has to be pretty good. NetJets is based in Columbus, OH, but quite obviously they operate all over the world.
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by Willy Franzen on February 24, 2010
I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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by Willy Franzen on February 23, 2010
Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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by Willy Franzen on February 21, 2010
I don’t know if you’ve ever spent anytime on the Appalachian Trail, but if you haven’t, you should. The trail stretches from Georgia to Maine, while the range of mountains touches as far south as Alabama and as far north as Newfoundland. It’s 1,500 miles of natural beauty that is prime territory for naturalists and adventurers. Back in 1876 there was a club called the Appalachian Mountain Club started in Boston for people who enjoyed the range. Now the club consists of more than 12 chapters and 100,000 members—it’s the “nation’s oldest outdoor recreation and conservation organization.” They’re still based in Boston, and they’ve developed into a non-profit that promotes “the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region.”
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by Willy Franzen on February 20, 2010
For most of us museums are just places to go to visit for a day and to learn something new. We rarely think about what is going on behind the scenes, but we should. At many major museums there is also a significant research function. A perfect examples is the Academy of Natural Sciences in Philadelphia, PA, which sounds like a research institution, but it also runs a museum. In fact, The Academy is the “oldest natural science research institution and museum in the New World” according to Wikipedia. The Academy has been at the forefront of biological and earth sciences since its inception, and it continues to promote public education in those areas. Just to give you an idea of the scale on which they operate, their collections include more than 17 million specimens. That’s crazy!
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by Willy Franzen on February 19, 2010
I probably should have done this post last week in the days leading up to Valentine’s Day, but I still think it’s worth talking about New York City based OkCupid today. They’re a free online dating site that matches people based on what they say they find important. Since I’m not looking, I don’t usually come across dating sites in my daily Internet travels, but OkCupid keeps popping up. Most of the time it’s because of their brilliant blog called OkTrends. It has some amazing posts that analyze the data generated by OkCupid’s users. Previous articles have covered topics like profile pictures and how race affects online dating outcomes. It’s really impressive and interesting stuff. OkCupid is actually run by a company called Humor Rainbow, but that website redirects to OkCupid.com, so it’s clear where their priorities are.
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by Willy Franzen on February 18, 2010
I’m a huge fan of open source software. I build all of my sites on the WordPress platform, and I am amazed at how powerful the blogging software has become over the years. Still, I know that it can’t do everything. If I get too much more advanced, I’ll probably have to move to a platform like Drupal—another open source content management system. The problem with that is that I’m not a programmer, and Drupal is a bit more complex than WordPress. Luckily, there’s a support option. Acquia is a Woburn, MA based company that provides “products, services, and technical support for the open source Drupal social publishing system.” They were founded by Dries Buytaert, the guy who created Drupal, so there’s no question about whether they’re the right people to offer Drupal support—they know the platform inside and out.
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by Willy Franzen on February 17, 2010
Whenever I get a new Facebook friend, he or she usually tells me that I have way too many pictures of me fishing. Since I let go nearly all of the fish that I catch, I love snapping a quick picture before the release—it gives me bragging material. That’s why I consider it important to have a fishing buddy who also knows how to take a decent photo. The problem is that I still spend a lot of time fishing alone, and trying to take a self-picture with a fish in the other hand is extremely awkward. Luckily I discovered the Gorillapod
, a small tripod that has flexible legs that wrap around nearly anything. It’s a fishing buddy that fits in vest’s pocket. The Gorillapod is made by Joby, a San Francisco based company, and it really is an ingenious product—it takes all of the hassle out of lugging around a tripod.
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by Willy Franzen on February 16, 2010
In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 14, 2010
Happy Valentine’s Day! In past years we’ve featured the American Heart Association and eHarmony, both of which have clear connections to today’s holiday. Today’s organization is more of a stretch, but if you’re looking for the perfect match, they can help you out. No, they won’t identify your soul mate for you, but they will help you find an organization whose mission and values align with your personal beliefs. And if that’s not enough, they might even put you in a situation where you’ll meet that special someone. I’m talking about San Francisco, CA based VolunteerMatch, an organization that “strengthens communities by making it easier for good people and good causes to connect.”
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by Willy Franzen on February 13, 2010
As a member on the Board of Advisors for a startup non-profit, I know how hard it is to get things going. Building a website, raising the first $1,000, and writing a “business plan” are all huge challenges that separate ideas from real non-profits. And that doesn’t even include getting started on the good work that is the organization’s mission. The first few years are filled with ups and downs, and leaders of non-profit startups can use every little bit of extra help that they can get. One way that they can get that help is to work with Sparkseed, a San Ramon, CA based non-profit organization “that exists to develop the next generation of social entrepreneurs and increase their impact on society.” It’s an incubator/angel fund for early stage, student-led social ventures (both for-profit and non-profit).
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by Willy Franzen on February 12, 2010
Video is an amazing sales tool. It’s able to show you exactly what you’re buying and how it works. The only thing better is an in-person demonstration, and those are far too expensive for most products. Now that online video capabilities are pretty much ubiquitous, we’re seeing more and more companies adopt video as part of their sales process. More and more product pages have an embedded video along with all of the stuff you normally expect to find on an e-commerce site. Invodo is the company that is often behind these videos. They’re a three year old company based in Austin, TX, and they offer “a full-service eCommerce video solution that drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers.” They work with more than 2,500 manufacturers and retailers including Sony, New Balance, Toys “R” Us, and plenty more major brands.
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by Willy Franzen on February 11, 2010
You may have heard that NASA just had what was probably the final night launch of the space shuttle. I was lucky enough to see one a few years ago from a beach in Connecticut, although it didn’t look like much more than a bright light screaming through the night sky. Our space program is going through a lot of changes, and it seems that current funding for some future programs isn’t what the people at NASA were hoping for. Many fans of the space program are disappointed and pessimistic about the future of space exploration. Luckily, the past decade has led to the rise of private space companies that are taking up a lot of the slack when it comes to space flight. One of these companies is Hawthorne, CA based SpaceX, which was started by PayPal co-founder Elon Musk in 2002. Their focus is on building launch vehicles (mostly for satellites) that are not only more reliable, but also more affordable.
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by Willy Franzen on February 10, 2010
The way that large corporations operate often boggles my mind. Take for example my friend who worked in the internal consulting division of a massive, well-known company. Despite being owned and operated by the company, his division had to bid against outside consulting firms for projects. There was a good reason for this (it forced the internal consulting division to watch its back), but it still seems a bit ridiculous. Another example of this kind of thinking is transfer pricing (don’t worry, I had to look it up too). It’s the “pricing of contributions (assets, tangible and intangible, services, and funds) transferred within an organization.” At first it may seem that since all of the money is going to the same place pricing things that are transferred within an organization doesn’t really matter. Unfortunately, that would cause all of the accountants in an organization (and the IRS too) to have a fit. So how do companies price these transfers? There’s no external market to set the price, and trying to do it internally can get really messy. That’s when companies bring in Ceteris a “global independent consulting firm specializing in transfer pricing, intellectual property and valuation services” that is headquartered in Chicago.
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by Willy Franzen on February 9, 2010
It’s a tough time of year for fantasy sports enthusiasts. The football season is over, and it’s still a bit early to be preparing for your fantasy baseball draft. There’s hockey and basketball, but they’re right in the middle of their seasons. The excitement of the draft is long gone, and the playoffs are still too far away. You need an outlet for all of that fantasy sports energy, and Arlington, VA based Fantazzle might be the perfect outlet. They’ve only been on the scene for a couple years, but they’ve already been acknowledged by The New York Times’ Fifth Down Blog as having the most accurate preseason fantasy football rankings for the 2008 season. I haven’t played any of their games, but it appears that they run weekly games instead of full season games. It’s for players who don’t the attention span to last a whole season (or maybe players who get discouraged by being in last place after a couple weeks).
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by Willy Franzen on February 8, 2010
You thought that you were done with test prep, but now the economy is in a rough spot and the job market is kind of weak. You’re thinking about grad school, and that means doing the standardized test thing all over again. Luckily, things have changed since you took the SAT or ACT. The one size fits all approach of classroom instruction is out, and “adaptive learning” delivered through an online platform is in. Knewton is a New York City based startup that is one of the leading innovators in the test prep market. They seem to be mostly focused on the graduate school test prep market, although they do offer an SAT prep course too (PrepMe is a similar company that focuses only on pre-undergraduate test prep). Knewton is not only focused on improving the quality of test prep results, but they’re also working hard to make test prep more affordable and more interactive.
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by Willy Franzen on February 6, 2010
I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.
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by Willy Franzen on February 5, 2010
It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.
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by Willy Franzen on February 4, 2010
I always thought that .edu domains were reserved for accredited colleges and universities. It seems as though those restriction may have loosened (or they may have never been as tight as I thought they were). Lately I’ve seen some dodgy online education sites built on .edu domain names, so when I came across Academia.edu, I assumed that’s what they were. A closer look showed me that they’re nothing of the sort; in fact, they’re not an academic institution at all. They’re actually a San Francisco based startup that is building an online portal to help people find out “who’s researching what.” It’s kind of like LinkedIn meets a Wiki, but it’s only focused on academia. If you’re a PhD student, you can use it to track down other researchers in your field for collaboration. If you’re a journalist, you can use the site to find sources for articles. If you’re a high school student looking at colleges, you can use it to find professors who will help you achieve your ambitions. It’s a really cool idea, and it seems to be gaining some traction.
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by Willy Franzen on February 3, 2010
I’m a big proponent of making personal finance part of the job search. By managing your money wisely (even if you barely have any left), you’re creating a project for yourself that you can use to demonstrate to employers how you’ll be an effective employee. When I need information on personal finance, I always look to Ramit Sethi, the founder of a website called I Will Teach You To Be Rich and the author of a book by the same name
(he also just launched a course on how to make money freelancing and he’s doing a free webinar tonight at 7 PM PST – affiliate links). One thing that he strongly recommends is using online banks that offer high interest rates and great easy to use features. One of these banks is ING Direct, which is headquartered in Wilmington, DE. While you may have noticed that most banks are on a real estate binge as they try to gain customers, ING Direct is doing the opposite. They operate almost entirely “in the cloud.” Since they “believe saving money should be as simple as having a cup of coffee,” they do have cafés in New York, Philadelphia, Los Angeles, Wilmington, Chicago, St. Cloud, and Honolulu where you can ” sip a latte, surf the Internet for free and talk to [them] about how [they] can help you Save Your Money.” And by keeping a low overhead, ING Direct is able to offer better interest rates and fewer fees, which gives them a huge advantage in winning over customers.
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by Willy Franzen on February 2, 2010
I love Groundhog Day. I’ve always intended to have an annual party in celebration of the holiday, but I’m not one for throwing early morning parties (and who wants to celebrate after the fact if Phil sees his shadow?). In past years I’ve featured the Punxsutawney Groundhog Club and NOAA in honor of Phil. Additionally I’ve featured companies like WeatherBill and The Weather Channel already, so I thought it was going to be hard to find another relevant company. Then I came across this blog post that told me that MyPunchbowl is “an official partner of the Groundhog Day festivities.” Problem solved! MyPunchbowl is a “free online invitations and party planning” startup based in Framingham, MA. They offer the perfect services for planning that Groundhog Day party that I’ll probably never have. They also do Ecards, and I’ve put one together for you that you can find below.
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by Willy Franzen on February 1, 2010
I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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by Willy Franzen on January 31, 2010
I don’t usually do this, but this is important. I find many of the non-profit jobs that I feature on One Day, One Job on Idealist.org. It’s the best resource for non-profit jobs on the web, and it’s a non-profit itself. The organization is in trouble right now, and they need money. If they’ve helped your job search in any way, go to their home page and make a donation—I just did. Even $5 will help.
If Aspen is known for anything, it’s known for skiing and affluence. In 1945 Walter Paepcke, a Chicago businessman, was so inspired by the town’s natural beauty that he wanted it to be known for something else—”as an ideal gathering place for thinkers, leaders, artists, and musicians from all over the world to step away from their daily routines and reflect on the underlying values of society and culture.” He started by organizing events in Aspen like “a celebration of the 200th birthday of German poet and philosopher Johann Wolfgang von Goethe,” and then he founded The Aspen Institute. It started as a “forum based on the writings of great thinkers of the past and present,” but now it’s evolved into something more. It is now a non-profit organization that fosters “values-based leadership” and provides “a neutral and balanced venue for discussing and acting on critical issues.” It’s certainly an ideas-focused organization, and it is now headquartered in Washington, DC with offices in Aspen, CO and on the Wye River on Maryland’s Eastern Shore.
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by Willy Franzen on January 30, 2010
Some of the most effective non-profits are the ones that work at a local level; however, the non-profits that operate at the national level usually have a much easier time raising money. Feeding America is a non-profit that is able to take advantage of both these facts by using a network model. Based in Chicago, they are “the nation’s leading domestic hunger-relief charity.” They’re able to do this by operating “a nationwide network of member food banks.” This network of more than 200 food banks across every state distributes “more than 2.5 billion pounds of food and grocery products annually.” Those are numbers that are hard to get your mind around.
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by Willy Franzen on January 29, 2010
I’ve written about a lot of green jobs, but I’m well aware that most of the jobs in the energy sector are still related to oil. As the price of oil continues to rise and competition starts to increase from alternative energy companies, we’re going to see more and more innovation in the oil industry—there will a much bigger focus on efficiency. One example of his Houston, TX based Object Reservoir, which is a company that helps their clients in the Energy & Petroleum industry model their underground wells to optimize drilling and maximize production. I spent a good amount of time reading over the company’s website to try to understand exactly what they do, and I have to admit that it’s way over my head. Hopefully for some of you it all makes sense.
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