I’ve been a devoted Apple fanboy since 1990, yet I didn’t watch the liveblogs for their Education Event yesterday. It’s hard to get excited about digital textbooks when you never intend to read a textbook again, but I have to say that I’m looking forward to seeing how much technology will change the ways that future generations learn. Apple pushed a lot of people forward yesterday, but there’s a lot more to education than the content. Communication between teachers and students is essential, and technology can play an amazing role in this relationship. Coursekit is a New York, NY based company that offers “instructors and students amazingly designed tools to manage their courses – calendaring, file management” while making “it unbelievably easy to interact with one another.” It may kill a lot of your excuses for why you didn’t do your homework, but I think that the benefits are pretty obvious.
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They say that you can’t forget how to ride a bike, but I’m giving it my best try. In elementary and early middle school I was constantly riding around town. I picked up inline skating for a year or two after that, and never got back on the bike. Now I tell people that I hate bike riding. I don’t actually hate it, but as I mentioned in my post on Niner Bikes, I love seeing people’s reactions to that statement. My twelve year old self would be disappointed that I don’t even own a bike, let alone a cool brand like a Cannondale or Specialized. Luckily for Specialized, they’ve been able to grow an impressive business without me as a customer. They’re based in Morgan Hill, CA, and from what I can gather their annual revenue is measured in hundreds of millions of dollars (but I can’t find a reliable source on that). That’s impressive considering that it all started in 1974 when founder Mike Sinyard sold his “old VW Microbus for $1,500 and used the money to fund a cycling trip through Europe.” That led to importing Italian bicycle parts into the United States, and a business was born.
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Today is my seven year anniversary with Amy. Now that we’re getting married, we’ll be getting a new anniversary, but for now this is a date worthy of celebration. As a result, I was thinking about presents that I’ve bought her in the past, and I remembered one of the first gifts that I got her. It was an “in vitro orchid”– a tiny orchid plant in a test tube with some sort of nutrient filled gel. I can’t remember how I found it, but I know that I bought it from UncommonGoods, which is a great site for finding “unique gifts and creative design.” They’re based in Brooklyn, NY, and they “believe that creativity and the expression of individuality represent two great human treasures.” UncommonGoods was founded in 1999 and is a registered B Corporation, which means that they “have struck an insightful balance between the realities of business and each of the key components of sustainability – including human resources, environment, community, financial, and governance.”
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Company names usually take one of two directions. They either explain exactly what the company does (i.e. Accuweather), or they tell you absolutely nothing about what the company does (i.e. Benzinga). There’s a third type that sounds totally random but actually has a significant meaning, and those tend to be my favorite. Underground Elephant is one of those names. The company is based in San Diego, CA, and they offer “a complete turnkey solution” for customer acquisition in “a wide range of vertical markets.” How is this relevant to their name? Underground Elephant plays a huge role in their clients’ businesses, yet their participation is essentially invisible to everyone but insiders.
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I went to small, private middle and high school. They were really big on outdoor education, so almost every year we took some kind of class trip to promote bonding and a kind of learning that can’t be done in the classroom. The trips were wonderful–even when 20 of us got lost in the woods with one teacher overnight. I was lucky to get these kind of experiences through my school, but if I hadn’t, there’s a good chance I would have done something like Outward Bound. They are “a non-profit educational organization and expedition school that serves people of all ages and backgrounds through active learning expeditions that inspire character development, self-discovery and service both in and out of the classroom.” Outward Bound is headquartered in Golden, CO (but operating across the country), and “was founded in 1941 in the tumultuous waters of the North Sea during World War II, to provide young sailors with the experiences and skills necessary to survive at sea.” They got their start in their current state in 1961.
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Earlier this week I was catching up with Jason Seiden. We covered a ton of topics, but one thing that we kept coming back to is how frustrating it can be to work in the careers space. Why? Because, as Jason said, “Truly valuable career advice is like vegetables–you can’t give it away.” This is so true. You can try to force things on people, but you won’t get anywhere unless they want what you’re selling. Super Sprowtz is a company that is trying to change the way people–namely children–think about vegetables. They’re based in New York, NY, and they’ve seen how powerful cartoon characters can be in affecting children’s food choices, so they’ve developed a cast of “vegetable super heroes” to “entertain and educate children about healthy eating habits.” I started out thinking this was pretty weird, but I’m kind of warming to the idea.
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We’re finally getting our first snow storm of the winter here in Chicago. I’m not traveling anywhere, I don’t have a commute, and I know well enough not to drive on Lakeshore Drive today (this is what happened last year), so I’m excited and watching the weather hoping for a lot of accumulation (even though there are no sledding hills nearby). I don’t have a favorite weather site, so I keep my eyes on a number of them including Accuweather. I guess it’s a bit of an understatement to call Accuweather a site–they’ve been around since 1962 and they call themselves “the World’s Weather Authority.” They’re based in State College, PA (with an office in New York, NY) where they’re stockpiling meteorologists there (the most in any location in the world). They need these weather guys and girls because they provide “products and services to more than 175,000 paying customers in media, business, government and institutions.”
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I don’t know about you, but I love the smell of gasoline–at least in limited doses. Oddly enough, I absolutely hate the smell of coffee, so I’m not sure how I’d do if I had to work at a RaceTrac. They’re an Atlanta, GA based chain of more than 525 gas stations and convenience stores that stretch across twelve southeastern states. The odd thing about them is that their home page puts more emphasis on their coffee than on the gas. I guess gas is pretty much the same at every gas station, but good coffee will actually bring people through the doors. Besides the coffee RaceTrac differentiates itself with its size–their stores are typically over 5,000 square feet with more than 4,000 items and 20-24 pumps. If I owned a chain of gas stations, I’d probably use clean bathrooms as a point of differentiation. I think it would be a goldmine, but RaceTrac’s $8 billion in annual revenue makes them the third largest private company in Atlanta, so maybe coffee is the right choice.
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I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.
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I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.
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Last night I started watching Planet Earth and ended up staying awake later than I intended. This morning the same channel was on, and I ended up watching documentaries on Yellowstone. There aren’t many things that I find more fascinating than nature, so it’s easy for me to get caught up in these kinds of shows. It’s also why I think the work of The Nature Conservancy is so important. They’re an international non-profit organization based in Arlington, VA that is “the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.” The Nature Conservancy was founded in 1951, and since then they have grown their membership to more than 1 million people. The organization’s huge size gives it a ton of power and has enabled it to do some really amazing work.
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I spent at least a week every summer on Nantucket until I was 18. It was also a great time, and it’s where I have some of my fondest childhood memories. Oddly enough, I’ve only stepped foot on Martha’s Vineyard once. I was flying from Nantucket and the plane stopped on the Vineyard. I got out for some fresh air (it was a tiny plane) and got right back on. That means that I’ve never visited the Martha’s Vineyard Museum in Edgartown, MA, but I’m sure it has a lot in common with the museums that I’ve visited on Nantucket. The museum is “dedicated to furthering an interest in, experience of, and appreciation for the history and culture of the Island and its environs.” That’s exactly what you’d expect, and they do this with exhibitions, collaboritive educational programs, scholarly research, archival collections, and community outreach.
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When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
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I took a Career Development course in college. It was 2 credits pass-fail and met twice a week for half the semester. I figured that it was a good way to fill out my schedule, but it ended up being “the hardest class I took in college.” I wish I could say it was because it was so intellectually demanding, but it was actually because the work was so tedious and mind-numbing. To pass the class we had to submit a four-inch thick portfolio of all of our homework and reading notes (yes, reading notes in college). The class was entirely process-oriented and taught me nothing relevant to actually getting a job. The lowest point was when the class met in a special room and the professor asked us to close our eyes and envision our future lives as she played some weird new age music. She then handed out blank pieces of paper and small packs of Crayola crayons. She asked us to draw the future we envisioned. I AM NOT KIDDING (and the drawings went in our portfolio). What a waste of good crayons. Crayola is based in Easton, PA, and they were founded in 1885 as Binney & Smith, an industrial pigment supplier. They quickly got into pencils, chalk, and crayons, which built them into one of the most recognizable brands in America.
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I don’t know about you, but some days I feel sharper than others. Whether I’m trying to spike a volleyball or write a piece of code for this site, I have my good days and my bad days. There are a ton of factors that can affect how you perform on a given task from day to day, and many of them are hard to control. But the best way to overcome these fluctuations is to improve your overall skill through practice. This is pretty straightforward when you’re talking about specific tasks, but what if you are just aiming to improve your mental sharpness? As I’ve learned from reading Moonwalking with Einstein: The Art and Science of Remembering Everything memory is a skill that can be trained just like any other skill. That’s why I was intrigued when I saw a commercial for Lumosity. They’re a San Francisco, CA based company that has used cutting edge science to develop “the most effective online tool for cognitive enhancement.” I’m skeptical of a lot of the claims in favor of brain teaser games, but Lumosity has actually built their products based on research from top neuroscientists at places like Stanford, UCSF, Harvard, and Columbia. It’s hard to argue with that.
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I’ve always wanted to see a mountain lion in the wild–as long as it’s not stalking and about to eat me. They’re amazingly strong, athletic animals, and they have a serious mythology surrounding them. That’s why they’re called by so many names including panther, catamount, ghost cat, painter, and PUMA. It’s an appropriate name for a “sportlifestyle” company that “designs and develops footwear, apparel and accessories.” By bringing together sports and fashion, they’ve built an iconic brand that is known all over the world. What I find odd about PUMA is that they were founded in Germany in 1948 and are based in Herzogenaurach, Germany (with their USA headquarters is in Westford, MA). I find that strange because pumas are very much American cats, but I guess plenty of American companies use foreign animals in their branding.
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Kembrel is members-only, but you can get in using this link. They’ll even give you a VIP Card for free (worth $20) and $5 in store credit to get you started.
There’s a battle going on between traditional retailers and e-commerce companies. The former offers the opportunity to get your hands on the merchandise, but the latter usually offers better prices, better selection, and more convenience. This leads to a lot of people using retailers to check stuff out and then buying online. I want to see companies start merging those two business models, and that’s exactly what Kembrel is doing. They’re a Philadelphia, PA based “online club” that allows “students to access their favorite fashion, food, and fun for a fraction of the retail price.” The online flash sale strategy is being combined with retail stores (they recently opened their first in Philly) to build the brand and offer members the opportunity to actually interact with products.
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I’m not big on New Year’s resolutions. I don’t mind using a superficial date to initiate positive personal change, but it seems that using January 1st as that date makes you more likely to fail. Maybe that’s just because I know that my gym will be packed when I go this week, and in two months it will be half as full. It seems that most New Year’s resolutions are centered around weight loss and physical fitness, so I thought that it would be a good theme to run with. I went looking for non-profits that focus their mission on physical fitness, and I was surprised at how few there are. The only one that really stood out was the Partnership for a Healthier America, which is a Washington, DC based “independent, nonpartisan organization focusing on reducing the nation’s childhood obesity prevalence by facilitating meaningful action from the private sector, foundations, thought leaders, media, and communities to improve children’s health.”
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New Year’s Eve is a wonderful holiday for celebrating a great year past and the prospects of a great future. It’s a time that we spend with family and friends and think about how we can better ourselves. Yet for many alcohol plays a prominent role in the celebration, and the new year begins with a hangover. That’s not my style, but you’re free to have a great night however you want. Just make sure that your alcohol use doesn’t negatively affect anyone else. Most importantly, that means don’t drink and drive. That’s the message that Mothers Against Drunk Driving has been spreading since it was founded in 1980 by Candy Lightner “after her daughter, Cari, was killed by a repeat drunk driving offender.” Three decades later MADD, which has national offices in Irving, TX and Washington, DC and chapters all across the country, has made a lot of progress fighting drunk driving, but there’s a long way to go considering that there is an injury from an alcohol-related crash every minute.
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It’s probably a little late to be planning a New Year’s Eve party, but I guess for a lot of people all it takes is a trip to the liquor store to prepare. But if you really want to do New Year’s Eve right, you need party hats, noisemakers, those popper thingies, and all kinds of other novelties. One of the best places to get those is Oriental Trading, an Omaha, NE based “direct merchant of value–priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware.” I remember getting their catalogs as a kid and thinking how awesome it would be to have not one stupid plastic toy, but a 1000-count tub of them. Oriental Trading has been around since 1932, and they’ve been able to stay competitive by quickly adapting to the changing ways people buy stuff.
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I don’t mind flying; in fact, I kind of enjoy it–especially on smaller planes. Unfortunately, it’s not often that you can hop in a 6 seater and get a sweet view for the entire flight. Usually you are crammed into a 150-seater and spend most of the time looking at clouds. I guess most people are more comfortable with that, but not me. When I’m flying I’m not particularly brand conscious, so I mostly choose my airline by who has the cheapest fare. That means that I end up on flying all different airlines, but I’ve never flown Allegiant. They’re a low-cost carrier and travel company based in Enterprise, NV. They travel to 75 destinations with a fleet of 75 MD-83s and MD-87s. All of Allegiant’s routes begin or end in one of 9 hubs: Bellingham, WA; Los Angeles, CA; Las Vegas, NV; Phoenix, AZ; Myrtle Beach, SC; Orlando, FL; Tampa Bay, FL; Fort Myers, FL; and Fort Lauderdale, FL.
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You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.
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Yesterday, I was watching a tv news segment on holiday etiquette, and a viewer e-mailed in a question about how to deal with throwing a party when nearly every guest has submitted “dietary restrictions.” The “expert” responded that the host should just serve what she wants to serve considering that none of her friends are likely at risk for starvation. My guess is that a lot of the guests don’t really have dietary restrictions but dietary preferences; however, there seems to be an increasing number of people whose health is significantly affected by eating certain things. A lot of these reactions are caused by autoimmune diseases, which are caused by “an overactive immune response of the body against substances and tissues normally present in the body.” I’m not sure if autoimmune diseases are becoming more prevalent or if they’re just getting more attention, but IMMCO Diagnostics based in Buffalo, NY has built its business on battling autoimmune diseases. They incorporate “innovative medical devices, diagnostic laboratory testing expertise and pioneering research for a comprehensive solution to autoimmune disease diagnostics.”
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Now that Christmas is over, it’s time to play with your toys! I may be an adult, but toys still make up a significant part of the gifts I get. I’m hoping that never changes. While LEGOs weren’t on my Christmas list, I’m sure that plenty of kids and adults were thrilled to get them yesterday. That’s why we’re going to take a look at The LEGO Group, a Billund, Denmark based family-owned company (with a number of U.S. locations) that has built a billion dollar business on little colored plastic blocks. Much to the dismay of some LEGO enthusiasts, the growth has come through increasingly more complex sets and lots of cross-branding, but the magic of a bucket full of random LEGO pieces and endless opportunities still exists.
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I’ve already opened my presents, and once again Santa was good for me (though I still got some coal in my stocking). Merry Christmas! Unfortunately, there are a lot of kids who Santa passes over even though they’re on the “Nice List.” That’s where the Marine Toys for Tots Foundation comes in. They’re based in Triangle, VA, and they “collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.” I never realized that Toys for Tots program was run by the United States Marine Corps Reserve, but they’ve been doing it since 1947 with the goal of assisting youngsters “in becoming responsible, productive, patriotic citizens.” They’re another organization without a jobs page, but I have seen that some of the local programs have had job and internship opportunities in the past. Enjoy your Christmas, and use it to think about opportunities like Toys for Tots that help brighten the holidays for other people.
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It’s Christmas Eve! This was the first year that I’ve had a Christmas tree in my apartment in Chicago. Unfortunately, it isn’t a real tree. It isn’t even a decent fake tree. It’s a Charlie Brown Christmas Tree. That’s a far cry from the Christmas trees that my family cuts down every year. There’s nothing better than a real tree–it looks great, smells great, and gets needles everywhere. I feel that everybody should have a real Christmas tree (even if they don’t celebrate Christmas), and so does the National Christmas Tree Association in Chesterfield, MO. They are a lobbying organization that “strives to be one voice representing Christmas Tree Professionals and promoting the use of Real Christmas Trees.” They have more than 5,000 members, and they’re constantly working to protect the interest of Christmas tree farmers by promoting the industry, lobbying the Federal government, and enabling knowledge sharing. It’s unclear whether they have any job opportunities, but you can Contact them if you’re truly interested. You may also want to look at our past Christmas Eve posts on The Elf on the Shelf, Caribou Coffee, and NORAD
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I’ve never even seen a fruit cake in person, let alone tasted one, but I know that they’re a part of Christmas tradition for lots of families. For some it’s more of a joke, but for others it’s a serious matter (there must be some fruit cake connoisseurs out there). I’m not sure that Claxton Fruit Cake in Claxton, GA is hiring these days (they may be slowing down in terms of production now), but they are one of the major fruit cake manufactures in the U.S. You could inquire about employment with them, but I think it’s more important that you look to other Christmas traditions that might lead to new ideas for your career search. Even though the holidays are usually a slow time for the job search, they can be a great time for idea generation. Make the most of it!
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It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.
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Want to give AppSumo a try? Be sure to use this link to sign up.
I know that a lot of people are getting sick of daily deal sites, but I’m a huge Groupon fan (maybe because my fiancée works there); however, I must admit that the daily deal e-mail that I’m most excited for every day comes from AppSumo. They’re an Austin, TX based company that offers amazing bargains on software, online courses, and other tools that are extremely useful for entrepreneurs, web professionals, job seekers, and anyone who wants to use technology to a fuller extent. I’ve used AppSumo to buy things from Udemy (a PHP course), Tout (an e-mail management tool), StickerMule (awesome custom One Day One Job stickers), and a bunch of other cool companies. Each purchase has been valuable for building my business, and they’ve all come at unbelievably low prices.
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I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”
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Tagged as:
account management,
advertising,
all employers,
arts,
copywriting,
flash,
graphic design,
marketing,
Massachusetts,
production,
seo,
technical writer,
web development,
writing
