Columbus Day isn’t much of a holiday anymore–it’s become yet another regular work and school day for many. It makes sense considering Christopher Columbus wasn’t really the guy that my 1st grade teacher taught me that he was. Still, I’m amazed by the feats of guys like Columbus (which is why I’ve written about Garmin and Facet Technology on past Columbus Days). Getting in a boat with an uncertain route to a far away destination still seems crazy to me, and these guys did it in a time when navigation equipment was quite basic. Their minds would be blown if they knew what kind of information the National Geospatial-Intelligence Agency (formerly the National Imagery and Mapping Agency) has. The agency is headquartered in Springfield, VA and has major facilities in St. Louis, MO (I learned about them from one of my awesome interns whose boyfriend works for the NGA). They are part of the Department of Defense, and they are tasked with providing “timely, relevant, and accurate geospatial intelligence in support of national security.”
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I’m consistently impressed by how many new grads say they want a socially conscious career. It’s a good sign that so many young people are willing to commit to making the world a better place; however, I think a lot of them overlook how much of a positive impact you can have working in the business world. Just think about how many positive developments over the course of human history were driven by businesses. Net Impact is a San Francisco, CA based non-profit that aims “to inspire, educate, and equip individuals to use the power of business to create a more socially and environmentally sustainable world.” It’s a membership organization that has more than 20,000 members across 280 worldwide chapters.
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Middle school is a big turning point in the lives of students. They generally enter still looking and acting like children, but by the time they leave they’re well on their way to adulthood. Middle school is also the point at which academics become much more rigorous–you have real tests, real grades, and real responsibility. That’s why Citizen Schools was founded in 1995 to re-imagine “the learning day to bring more time, more talented adults, and more relevant learning experiences to middle-school students in low-income neighborhoods.” They’re headquartered in Boston, MA, and they’re getting citizens off the sidelines and into schools in California, Massachusetts, New Jersey, New Mexico, New York, North Carolina, and Texas.
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When you’re young your biggest responsibility is taking care of yourself. But eventually you get a dog, buy a house, have kids, and even have to start caring for your aging parents. As the responsibilities pile up, many people have to seek professional help to handle it all. I’m not talking about mental health professionals–I’m talking about babysitters, nannies, dog walkers, senior caregivers, and other people who can take on some of your daily responsibilities. Care.com is a Waltham, MA based company that makes “it easier for families to find reliable, trustworthy care for their loved ones.” Care.com does this by providing a closed community for matching up caregivers with people who are looking to hire them. By keeping the community closed, Care.com is able to ensure quality with features like background checks, reviews, and reference.
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Make my birthday awesome. Help me help more people find awesome jobs. If you have a blog, website, Facebook account, or Twitter account, post a link to One Day, One Job today. If you really want to make my day special, call or e-mail your college’s Career Services office, tell them about what we do, and ask them to add a link to us from their website.
My girlfriend has been telling people that she finally figured out how to find birthday gifts for me. She claims that she goes to Amazon.com and uses the Preteen Boys Gift Guide (Ages 8-12), but I’m pretty sure that she’s fibbing. I’m way more interested in the toys for 12-15 year olds, which includes all kinds of remote control helicopters. I’m totally a kid at heart, which is why I wanted to write about Launchpad Toys on my birthday. They’re a San Francisco, CA based company that builds “digital toys and tools that empower kids to create, learn, and share their ideas through play.” These “toys” are actually software–only on the iPad for now–and they are apparently the modern day versions of things like LEGOs, Erectors Sets, Shrinky Dinks, and Play-Doh (all things that I would still play with if I had them in my house).
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Over the past two days I’ve been talking about how important it is for your career to be building something. This means generating new ideas and taking action on them. That’s what Behance is all about. They’re a New York, NY based company that “develops products and services that empower creative professinals to make ideas happen.” I’ve heard about Behance a lot before–probably because founder Scott Belsky is a fellow Cornellian, but it seems as though their name keeps coming up lately. I guess it’s easy to generate a buzz when you’ve developed a line of products that helps creatives overcome “inefficiency, disorganization, and careers at the mercy of bureaucracy.”
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Yesterday we talked about building stuff. I didn’t really dig into it, but I’m convinced that career success is often about being able to build a defined work product. It can be a real, tangible object that you make, but it can just as easily be a weekly analytics report, great writing, a superb customer experience, or something completely different. If you want to land a job and keep it, you need to be able to reliably deliver a quality product. And if you can’t (or would rather do something else), you better be able to sell the products that other people in your company are making. That’s what SalesCrunch is all about. They’re a New York, NY based company that “that takes sales from fuzzy art to repeatable process by capturing, measuring, tracking & training the sales process across the organization.” Most people (especially college students and recent grads) have no idea how important and valuable that really is.
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Ever since I was a kid I’ve liked building stuff. That’s why there’s a part of me that wishes that I had majored in Engineering. I’m ok with building non-physical things like a community, a website, and a business, but I still have an urge to actually use my hands to make something. There are a lot of people with that same urge, and luckily many of them are actually building stuff in their jobs or on their own. Octopart is a New York, NY based company that helps these people find the parts that they need to build what they’re building. In other words, Octopart has developed “search technology to help engineers and scientists build the next generation of electronic devices.”
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I used to wake up every day, look out the window, and see the Chicago skyline. In my new place, I wake up and see a whole bunch of trees. Though I know I’ll miss being able to watch the city from a few hundred feet up, it’s a nice change. Who doesn’t love trees? Well, the people at the Sacramento Tree Foundation probably love trees even more than the average person. The Sacramento Tree Foundation is a non-profit organization based in Sacramento, CA that is “working to grow healthy, livable communities in the Sacramento region by empowering people to plant, protect, and learn about trees.” They have a goal of planting 5 million trees in the area by 2025. Though they have a long way to go, they’ve already gotten off to a great start.
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I’m starting to get settled in my new place. After living in two moderately new high-rises in downtown Chicago, I’ve moved into a more historic building–it was built in 1921 and served as a Chinese consulate at some point. Now that I’m starting my fourth year living in the city, I feel that it’s only appropriate for me to start learning a little more about the city’s history. That’s why I should probably make a visit to the Chicago History Museum, which is just a mile down the street from me. Ironically, the museum, having been founded in 1856, “is the city’s oldest cultural institution,” though they pretty much had to start over after the Great Fire destroyed their building and most of their collection in 1871. Three years later there was another fire that destroyed most of what remained. Luckily, there haven’t been any more fires, so the Chicago History Museum has had a decent amount of time to build a new collection.
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It’s moving day for me. I’m staying in the same neighborhood, but I still had to pack up my entire apartment and load it into a moving truck. It was kind of a pain, but hiring good movers is one of the best investments you can make. If only I had a travel vest from SCOTTEVEST–I could have stuffed everything in there, walked down the street, and done it all myself. That’s a bit of an exaggeration, but you really can fit a ton of stuff in SCOTTEVEST products. The company is based in Ketchum, ID and was started by Scott Jordan to create gadget-holding alternatives for man-purses–or even worse, fanny packs. It all started with vests, but now SCOTTEVEST offers a wide line of clothing that makes traveling with lots of stuff easy.
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If you’re going to plan an effective attack, you often need boots on the ground. This is obviously true in military endeavors, but it can also be true in marketing. Believe it or not, having actual people doing face to face marketing can still be remarkably effective–I’m sure you’ve even seen it on your college’s campus. When companies need temporary staff for event based or experiential marketing, they often go to San Francisco, CA based Attack! (which also has offices in Los Angeles, Chicago, and New York). They’re yet another Inc. 5000 company, and they’ve seen 180% three-year growth to $7.9 million in annual revenue. If you’re wondering how it all works, you’ll see that it’s mostly based on skydiving sumos.
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When I land on a company’s website, I have a semi-routine. I check out the About page, the Careers page, and try to dig into what the company does and what they’re about. When I landed on the site for Empathy Lab, I was thrown off my routine. They have a huge image with a headline that links to a blog post about buying tennis shoes front and center on their home page. This may seem an odd choice for an advertising and marketing agency, but it works. It instantly frames the Conshohocken, PA based firm as a group of innovative thinkers, which is exactly what you want from a company that aims to “create strategies, experiences and programs for companies seeking success in the digital landscape.” That’s why I’m not surprised that they made the Inc. 5000 with 201% three-year growth to $11.5 million in annual revenue.
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When I came across Lynda.com and their awesome job opportunities, I realized that their courses in things like Excel, Photoshop, Web Development and more could be a huge help to most job seekers. That’s why I signed up for their affiliate program to get you a 7-day free trial.
The biggest mistake that job seekers make is that they focus too much on trying to land a job and too little on improving their skills. If all you do is apply to jobs every day for 6 months, there’s a good chance that you’ll end up still unemployed and you’ll be even less attractive to employers than when you started. I know it’s counterintuitive, but most of you need to spend less time looking for jobs and more time making yourself a better candidate. There are lots of ways to do that, and one is by taking skill-specific courses. Lynda.com is a company that offers exactly that–”online software training videos that really work.” They’re based in Carpinteria, CA, and they’re yet an Inc. 500 company with 250% three-year growth to $49.9 million in annual revenue. And I’d bet that the amount that they’ve increased their users’ salaries is a lot bigger than that.
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I actually kind of liked taking standardized tests during my high school years, but now I’m glad that they’re 10 years in my past. While I imagine that the tests haven’t changed all that much in the past decade (beyond the SAT adding a section), test prep has. There are a ton of companies that have developed technology and systems for improving student performance on standardized tests. One of the big ones is Revolution Prep. They’re based in Santa Monica, CA, and they’ve grown at a 211% rate over the past three-years to $18.8 million in revenue. This growth has been fueled by a “vision to transform education and provide the highest quality instruction to all students regardless of their ability to pay.” It’s pretty clear that Revolution Prep isn’t just about teaching students how to beat the test–they want to turn their students into better learners and thinkers.
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There’s no question that America’s future is filled with challenges, and we’re going to be the ones who have to rise to them. It’s a huge opportunity, but it’s also a bit daunting. The New America Foundation is a non-profit organization that “emphasizes work that is responsive to the changing conditions and problems of our 21st Century information-age economy — an era shaped by transforming innovation and wealth creation, but also by shortened job tenures, longer life spans, mobile capital, financial imbalances and rising inequality.” They’re based in Washington, DC (and Sacramento, CA), and they’re working to ensure that every American generation is able to live better than the one that came before it.
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I’m no art expert, which is probably why most of the artists whose work I am familiar with are both European and dead. My knowledge of contemporary American art is pretty limited. Maybe that would change if I visited the Whitney Museum of American Art in New York, NY, as it’s the “preeminent institution devoted to the art of the United States.” My awesome sister (who is a painter now pursuing a career in medicine) gave me the heads up on the fact that they’re hiring. The Whitney Museum of American Art was founded in 1930 after sculptor Gertrude Vanderbilt Whitney’s offer to the The Metropolitan Museum of Art of a collection of more than 500 works was rejected. Much like taking her ball and going home, she took her art and started a new museum.
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Yesterday we looked at Niner Bikes and how they’ve carved out a really nice niche in the outdoor action sports market by building mountain bikes with bigger wheel bases. Today we’re going to look at a company that has built a much bigger business in the same market by offering products that you may not initially associate with the market. Skullcandy is a Park City, UT based company that “markets high-end headphones, earphones, hands free devices, audio backpacks, MP3 players and other audio enabled lifestyle products.” They target consumers who associate with sports like skateboarding, snowboarding, surfing, and mountain biking, so they’ve been able to build a really strong brand identity that has fueled some serious growth. Skullcandy was founded in 2003, and they made the Inc. 5000 this year with 354% three-year growth to $160.6 million in annual revenue. In fact, the growth has been so great that Skullcandy had an IPO earlier this year.
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I get the dirtiest looks when I tell people that I don’t enjoy riding bikes. It’s as if I hate puppies and babies and unicorns. But if I did like biking, I’d probably enjoy mountain biking the most. And if I was to go mountain biking, I’d probably want a bike with control and stability. That’s exactly what Niner Bikes offers. They build bikes with 29-inch diameter wheels, which are bigger than the wheels on most other mountain bikes. Why? Rotational inertia. A bigger wheel is more likely to keep rolling when it hits an obstacle. Niner Bikes must give a pretty nice ride. Why else would the Torrance, CA and Fort Collins, CO based company have made the Inc. 5000 with 364% three-year growth to $5.8 million in revenue?
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I’ve repeatedly tried to thin down my wallet, but I keep ending up like George Costanza and sitting with a tilt (and it’s not because of all the money). I can’t wait for the day when my phone entirely replaces my wallet, but until then I’ll need to find another solution. I may have found it with the Mighty Wallet from Dynomighty Design (though I’m not sure that I’m ready for another wallet transition). The company was “established in 2002″ in New York, NY and “seeks to create a vibrant array of products to complement and accentuate the modern urban lifestyle with the designs of Terrence Kelleman.” It started with magnetic bracelets, but it seems that the Mighty Wallet has really caused the company to explode. Dynomighty Design was named to the Inc. 5000 with 416% three-year growth to $2.2 million in revenue.
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It’s not often that you see 25-year old companies on the Inc. 5000, but that’s exactly what ShopAtHome.com is. They got their start as a husband and wife team, and they’ve growing consistently since 1986. It seems that the growth has accelerated over the past few years, as ShopAtHome.com, which is based in Greenwood Village, CO, has a 442% three-year growth rate and generated $35.4 million in revenue last year. Now, ShopAtHome.com isn’t really what it sounds like. It’s not an online version of QVC. It’s a coupons site; in fact, it’s “one of the largest websites offering free online coupons, grocery coupons, cash back rewards, free samples, restaurant coupons and contests.” Their site had 37 million visits last year, which is a staggering number. What’s even more staggering is that they appear to have generated about $1 in revenue for every visitor.
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We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.
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I was lucky to go to a school that committed significant resources to both sports and arts. Though I certainly wasn’t a standout in either area, I’m convinced that I was a better student because of both. It’s that connection that drives what the Sports & Arts in Schools Foundation does. They’re a New York, NY based non-profit that aims to “bridge the academic performance gap among under-achieving students by extending the school day and year with wholesome, skill-building activities designed to improve New York City children’s academic performance, health and wellness, attitude towards school, self-confidence, character and values, and opportunity for lifelong employment.” The organization was founded in 1992, and it now serves more than 50,000 students across more than 300 public schools.
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Humans are really good at destroying history. It’s not usually intentional, but it’s hard to know what will be historically significant before it’s historically significant. Since most of us are constantly running out of space for “stuff,” it’s nearly impossible not to replace the old with the new. It’s happened with architecture, cars, toys, books, nature, and pretty much everything else we’ve touched, but nowhere is it happening more quickly than on the Internet. Old information is constantly being replaced with new information. It seems like a good thing–and it generally is–but we need to start coming to terms with the fact that more and more of our history is happening online. Luckily, we have the Internet Archive. They are a San Francisco, CA based non-profit that has been “building a digital library of Internet sites and other cultural artifacts in digital form” since 1996. They’ve built an amazing resource, that you can access through the Wayback Machine. You can type in any URL and see what it looked like in the past. It’s amazingly cool, but a bit embarrassing for those of us who had websites back in the day.
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Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
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A couple of days ago I mentioned how much I love the diversity of companies that I find on the Inc. 5000 list. The best part of that is the geographic heterogeneity. It’s extremely difficult to learn about interesting companies that aren’t in major population centers. It’s partly because there aren’t nearly as many of them, but it’s also because successful companies in smaller cities don’t usually get a ton of media attention outside of their own market. Luckily there are some exceptions like the Inc. 5000, which is where I found out about EdgeCore. They’re a Cedar Falls, IA based “advertising agency that specializes in the strategic development of creative concepts and integrated branding and promotional campaigns for clients nationwide.” They may be located in a small city, but they’re still the 614th fastest growing private company in the U.S. with 527% three-year growth to $5.5 million in revenue.
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I spend a ton of time outdoors between fly fishing and playing beach volleyball. You’d think I’d have a cooler to take along with me, but I don’t. If I did, it’d have to be one of the models made by Yeti Coolers. They’re an Austin, TX based company that builds coolers that are more durable and keep things colder than any other coolers on the market. Yeti Coolers are built for tough conditions, which is why some of the biggest names in outdoors sports endorse them and the Interagency Grizzly Bear Committee has deemed them Grizzly Proof. You may think it’s cooler overkill, but the market for high quality coolers seems to be extremely strong. That’s why Yeti Coolers made the Inc. 5000 with 613% three-year growth to $13 million in revenue.
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The thing that I love most about the Inc. 5000 is the diversity of the companies. While there are definitely some strong themes throughout the list, there are companies doing all kinds of things in all kinds of places–and succeeding. One of the biggest themes on the list is that online marketing is offering massive opportunity to new companies. One Click Ventures is a Greenwood, IN based company that is big on Internet marketing. Unlike many of the other companies on the list, they do the marketing for themselves, not for clients. One Click Ventures runs a number of e-commerce properties including ABC Neckties, Affordable Scarves, Handbag Heaven, Inexpensive Watches, Reading Glasses Shopper, TravelProducts.com, Socks4Life, and Sunglass Warehouse. Each of these sites is in a very competitive niche, so it should be no surprise that One Click Ventures claims to have a distinct competitive advantage with their “marketing engine” that “consists of a diverse team of subject matter experts, including SEO, PPC, email marketing, social media, affiliate marketing, conversion optimization and content development.”
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I’ve come to accept that I’ll probably never learn a foreign language (maybe I’ll try a new computer programming language one day). I think my crazy high school French teacher ruined me, but I must admit that technology is making the idea of learning another language more and more attractive. The problem with most language learning software is that it can be really expensive? Mango Languages is a Farmington Hills, MI based company that has solved this problem for a lot of consumers. They provide online language learning services mostly to libraries, schools, government agencies, and corporations. That means that they get the guys with deep pockets to foot the bill for the people who are actually learning the new languages. It’s a smart approach that works considering that Mango Languages made the Inc. 5000 with 629% three-year revenue growth to $3.8 million in revenue.
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We all have our own September 11th stories. I shared mine last year when I wrote about the National September 11 Memorial Museum. These stories, whether they are from the front lines or from people thousands of miles away, are what will ensure that we continue to use the memory of those whose lives were lost 10 years ago today as a positive force. VOICES of September 11th is a non-profit organization that was founded by two women who lost loved ones in the attacks to serve as “an information clearinghouse for those affected by the attacks through the use of a Web site, electronic newsletter, direct mailings and media outreach.” They are based in New Canaan, CT with a satellite office in New Brunswick, NJ, and they have expanded their mission over the years to include “providing continuity of care to promote resiliency and address the long-term issues” of those who were directly affected by the attacks.
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