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Entry level jobs in Advertising

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Goodreads

by Willy Franzen on July 11, 2011

Looking for a job in North Carolina? Samaritan’s Purse is a non-profit with some great entry level jobs available.

I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”

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Tagged as: account management, advertising, all employers, books, California, design, publishing, sales, software development, user experience, web development

Hill Holliday

by Willy Franzen on July 5, 2011

I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.

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Tagged as: account management, accounting, administrative, advertising, all employers, analytics, animation, arts, business development, buyer, communications, creative, design, flash, graphic design, human resources, information technology, interactive media, marketing, Massachusetts, media, media planner, New York, online marketing, printing, production, research, sales, software development, South Carolina, strategy, web development

Savored

by Willy Franzen on June 24, 2011

It’s funny how you hear about something for the first time, and soon after it seems to keep coming up over and over again. That’s how I feel about Savored. They’re based in New York, NY, and they were formerly known as VillageVines. They’re yet another deals site, but they’re standing out from a lot of the other “me toos” because of their creative approach–it’s OpenTable meets Groupon. Here’s how it works: You pay $10 for a reservation at one of Savored’s partner restaurants at a time they’re offering, and you get 30% automatically taken off your bill. That’s it. The focus isn’t so much on getting new customers into restaurants as much as it is on getting people to go to restaurants at times when business is typically slow. You can cancel the reservation up until two hours before, and you get a refund if your total savings are less than the $10 you paid for the reservation.

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Tagged as: account management, advertising, all employers, business development, food, marketing, New York, operations, restaurants, sales

Curbed Network

by Willy Franzen on June 22, 2011

There’s a lot more to getting a job than being able to provide for essential needs like food, clothing, and shelter, but that’s a pretty big part of it–especially when you’re just starting out. It won’t take a lot in terms of wages to be able to pay for your basic expenses, but chances are that you’ll want to enjoy what you eat, what you wear, and where you live. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.

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Tagged as: account management, advertising, all employers, blogging, design, editorial, events, fashion, food, graphic design, marketing, New York, real estate, sales, style, travel, writing

Outbrain

by Willy Franzen on June 15, 2011

When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.

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Tagged as: account management, advertising, all employers, interactive media, international, Israel, Massachusetts, media, New York, operations, publishing, sales, software development, United Kingdom, web development

Yodle

by Willy Franzen on June 13, 2011

I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.

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Tagged as: account management, advertising, all employers, Arizona, California, consulting, local, local marketing, marketing, Massachusetts, New York, North Carolina, online marketing, Philadelphia, sales, sem, seo, Texas, Virginia

VigLink

by Willy Franzen on June 9, 2011

One of the most effective ways to monetize a website is through affiliate marketing. The basic premise is that a site advertises a specific product or service, and gets paid based on a desired action (a purchase or sign up for example). It makes sense for advertisers because they only pay for advertising when they get exactly what they want (not just eyeballs). It makes sense for website owners, because they get rewarded for putting the right products in front of the right audiences. And it even works for web surfers, since they get to see more relevant (and less annoying) advertising.

In fact, a lot of our revenue comes from affiliate marketing. If you buy from Amazon after clicking one of our links, we get a percentage of the purchase. If you buy men’s clothing from Bonobos using my invite link (which gives you $50 off your first purchase), I get a credit in my account. If you’re interested in a career in teaching and sign up to learn more about the University of Southern California’s Rossier School of Education, we get a referral fee. And if you use our job search engine, we get a cut of any ad revenue generated. On some sites it causes disclosure issues, but I always try to be upfront about what relationships we have, and I only work with companies that I trust to take good care of you. I spend a lot of time finding the right affiliates for the One Day, One Job audience, but some website owners need a simpler solution. That’s where VigLink comes in. They’re a San Francisco, CA based company that automates the process of finding and implementing affiliate marketing opportunities.

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Tagged as: advertising, affiliate marketing, all employers, business development, California, Illinois, Indiana, marketing, online marketing, sales, software development, web development

Balihoo

by Willy Franzen on June 1, 2011

Yesterday we talked about social media marketing. Today we’re going to dive into local business marketing. I’m far more excited by the latter–maybe it’s because there’s something that I love about small businesses or maybe it’s because the payoff from local marketing seems like it can come much more quickly. We’ve seen a variety of companies including Groupon, SinglePlatform, and BrandMuscle that have developed products and services to help local businesses market themselves, and today we’re going to look at a company that has taken a slightly different approach to local marketing. Balihoo is based in Boise, ID, and they are “the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs.” In other words they help big companies with lots of locations tailor their marketing efforts to specific locales.

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Tagged as: account management, advertising, all employers, analyst, Idaho, local, local marketing, marketing, online marketing, quality assurance, quality engineer, sales, software development, web development

TrialPay

by Willy Franzen on May 27, 2011

Marketing used to be simple. You buy a few ads, maybe offer a coupon or two, and people would buy your product (ok, it wasn’t that simple, but it was close). The company that provided the audience–the tv station, newspaper, magazine, or billboard owner–earned most of the marketing spend. That model is changing, and consumers are getting an increasing share of the pie. Groupon really revolutionized the model by convincing tons of business owners to spend their advertising dollars on subsidizing a customer’s (hopefully first) purchase. TrialPay is a Mountain View, CA based company that is using a similar philosophy, but with a very different implementation (Groupon is actually one of their customers). As they put it, they offer “the leading transactional advertising platform that serves thousands of name-brand companies.” They’re kind of like the impulse buy aisle at the supermarket. They already know that you’re going to make one transaction, so they offer you another while your credit card is already out.

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Tagged as: advertising, all employers, business development, California, e-commerce, engineering, marketing, online marketing, operations, software development, user experience, web development

Network Communications, Inc.

by Willy Franzen on May 26, 2011

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, editorial, Georgia, interactive media, magazines, media, publishing, real estate, sales, social media, software development, web development, writing

YuMe

by Willy Franzen on May 20, 2011

Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.

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Tagged as: account management, advertising, all employers, analyst, California, Illinois, interactive media, media, Michigan, mobile, New York, operations, planner, sales, technical support, Texas, video

Banyan Branch

by Willy Franzen on May 16, 2011

I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?

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Tagged as: account management, advertising, agency, all employers, analyst, business development, communications, interactive media, marketing, online marketing, public relations, social media, Washington

Metromix

by Willy Franzen on May 13, 2011

My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.

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Tagged as: account management, advertising, all employers, blogging, Colorado, editorial, events, food, Illinois, journalism, local, marketing, music, nationwide, Ohio, online marketing, restaurants, sales, social media, writing

deviantART

by Willy Franzen on May 10, 2011

Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.

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Tagged as: advertising, all employers, arts, California, marketing, merchandising, online marketing, online media, photography, rights management, social media, social networking

33Across

by Willy Franzen on May 3, 2011

One of my favorite daily activities during college was doing the crossword puzzle in The Cornell Daily Sun. It was a nice diversion during lunch (or an especially boring class). One of the best things that you can do while working on a crossword puzzle is to get one of the large horizontal words in the middle of the puzzle. These words are often 32 or 33 across, which is where 33Across got their name. They’re a company that “uses social graph data to dramatically improve online marketing” and “unlock the puzzle of social connections.” In other words, they have built a platform that targets advertising to people whose online connections already use the products or services that are being advertised. 33Across is based in New York, NY, and they have another major office in Sunnyvale, CA. Social advertising really is a lot like 33 across on a crossword puzzle–it’s really tough to solve, but when you do it opens a world of opportunities.

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Tagged as: advertising, all employers, analyst, analytics, California, data, finance, market research, marketing, New York, online marketing, operations, research, software development, web development

StarChefs

by Willy Franzen on April 21, 2011

Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.

One of my favorite things about living in Chicago is that I am surrounded by some of the best restaurants in the world. Not only does that mean that I can treat myself to the occasional delicious meal, but I also have more celebrity chef sightings than the average person. Since most of you aren’t as cool as I am, you’ll need another way to get “a backstage pass to the celebrity chef world.” Luckily, there’s StarChefs, a magazine “for food and wine-savvy consumers and an essential information resource for aspiring professional chefs.” The New York, NY based publication has been around since 1995 and claims “monthly traffic of over 14.6 million hits” (or 30 million on another page). My analytics tell me that’s an overstatement (hits is an outdated measure that doesn’t really tell you anything), but they do have a sizable community that is extremely well targeted for advertising.

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Tagged as: advertising, all employers, culinary, design, editorial, events, food, graphic design, journalism, magazines, marketing, New York, online marketing, publishing, social media, writing

SinglePlatform

by Willy Franzen on April 18, 2011

This is a sponsored post for SinglePlatform.

There’s no doubt that the web has changed the way that people find and make reservations at restaurants, yet most restaurants seem stuck in 2002 when it comes to handling their own web presences. It doesn’t make any sense considering how competitive the food industry is. You’d think that restaurant owners would want to use every possible advantage to capture customers and encourage people to eat at their restaurants. The only answer is that managing a web presence is too complicated for the average restaurant owner. That’s why SinglePlatform was founded. They’re a New York, NY based company (with job offerings across the country) that “provides hotels, restaurants, bars and PR firms one stop to manage their digital presence and gain customers.”

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Tagged as: account management, advertising, all employers, business development, food, local, local marketing, New York, online marketing, restaurants, sales, seo, social media

Shecky’s

by Willy Franzen on April 8, 2011

I like writing about companies that I find interesting, which isn’t hard because I have very broad interests. However, I occasionally come across a company that I know is interesting, but it just doesn’t resonate with me. That’s definitely the case with Shecky’s. They’re a New York, NY based company that makes it their “mission to create social experiences that empower and reward women to discover and socialize with their girlfriends.” I think you can understand why that doesn’t resonate with me, but you’ll impressed to learn that Shecky’s was actually founded in 1998 by a Wall Street executive named Chris Hoffman. Despite the potentially ambiguous first name, Chris is a man who is apparently very in touch with “what women want.” He started by publishing the 1st Shecky’s Bar, Club & Lounge Guide in 1998, and then moved on to hosting hosts the “1st Girls Night Out” in New York City in 2001. In 2002 Chris found Claudia Chan and made her president after merging her company into Shecky’s. The business has continued to grow with a focus on improving the interactions that women have with their girlfriends, and I’m sure having a woman at the helm who understands the market better than any man ever could is a big reason for that.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, customer service, editorial, events, Florida, Georgia, Illinois, Massachusetts, media, Missouri, New York, Pennsylvania, photography, publishing, sales, Texas, Washington DC, writing

ConsumerTrack

by Willy Franzen on April 7, 2011

Advertising is supposed to deliver results, but for the longest time it was nearly impossible to tell whether an ad was actually performing as it should. The Internet has changed that, and it’s caused problems for lots of businesses that rely on ad sales for revenue. However, there are plenty of other businesses that are reacting quickly to these market changes and giving advertisers what they want. One of these companies is ConsumerTrack, which is based in El Segundo, CA. They specialize “in creating, managing, optimizing and monetizing marketing campaigns for a variety of companies ranging from small lenders and finance groups, to Fortune 500 banks and blue chip companies.” These aren’t just any marketing campaigns though, they’re designed in a way to ensure that clients are getting a maximum return on investment for their advertising dollars.

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Tagged as: account management, advertising, affiliate marketing, all employers, California, marketing, media, media planner, online marketing, sales, sem, seo, software development, web development

Funny or Die

by Willy Franzen on April 1, 2011

I love the idea of April Fool’s Day, but I’m almost never impressed with the pranks that people come up with. It’s really become a day where people show off how lame their sense of humor is. Since this is my fourth April Fool’s Day doing this and I still don’t have the heart to play a trick on hopeful job seekers, we’re going to do what we’ve done for the past three years–look at companies with good senses of humor. Last year we covered Second City (and at least one reader landed a job there). The year before it was CollegeHumor. And the year before that we took a look at Motley Fool (check out this job that their recruiter sent me this morning). We’ve also covered jobs at The Onion, but that wasn’t for April Fool’s Day. This year it’s all about Funny or Die, the “rapidly growing celebrity-anchored video website” based in San Mateo, CA. I guess this is what you get when you combine “a bunch of Silicon Valley dudes and ladies” with funny guys Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy.

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Tagged as: advertising, all employers, California, editorial, entertainment, humor, marketing, New York, online marketing, production, sales, social media, software development, video, web development

Reader’s Digest Association

by Willy Franzen on March 23, 2011

I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.

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Tagged as: account management, accounting, advertising, all employers, editorial, finance, food, interactive media, interior design, leadership development, magazines, marketing, media, New York, online media, project management, publishing, sales, Washington, Wisconsin

Clickable

by Willy Franzen on February 15, 2011

Good news! We’re switching e-mail providers today. We have a sponsored e-mail (with awesome opportunities) coming later today, and that should come from our new provider, Aweber (check out their jobs). You probably won’t notice any changes right away (forgive us if we run into any glitches), but it’s going to help us offer you a much better e-mail experience in the long run.

A couple of weeks ago I got an e-mail from a high school friend saying that she’s collecting “class notes” for our school’s newsletter. She didn’t suppress the recipient list, so it’s been a big reply all fest (luckily my graduating class was only 46). It’s truly interesting to see where all of my friends and what they’re doing 9 years after graduating high school. Beyond that, it’s a great source of new ideas for companies to feature. One of my friends is currently working at Clickable, a New York, NY based company that offers a “live Web platform to make online advertising Simple, Sophisticated and Profitable.” Chances are that you’ve never dabbled in online advertising (though maybe you should), but I can assure you that it gets complex very quickly–especially when you are running ads through platforms like Google AdWords, Facebook Ads, and Microsoft AdCenter. Clickable offers a software solution that makes everything way simpler.

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Tagged as: account management, advertising, all employers, business development, design, marketing, New York, online marketing, sales, sem, social media, social networking, web development

The Partnership at Drugfree.org

by Willy Franzen on February 13, 2011

I don’t drink, don’t smoke, don’t do drugs, and have never have (I also avoid caffeine and can’t remember the last time that I took an aspirin). This makes me a bit unusual among my peers, so I often have people ask me why I am the way I am. I don’t have a good explanation. It’s not really a religious thing or a family thing—it’s more that I want to be healthy and be able to focus 100% on the things that I like to do. Or maybe D.A.R.E. worked really well on me. Regardless, I’m sure the folks at The Partnership at Drugfree.org would love to figure me out so that they can replicate it. They are a New York, NY based non-profit organization “that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children.” While many people are skeptical of the anti-drug movement in general, there’s no doubt that substance abuse continues to be a major public health problem in our country.

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Tagged as: addiction treatment, advertising, advocacy, all employers, development, events, health care, New York, non-profit, psychology, public health, social work

Wieden + Kennedy

by Willy Franzen on February 7, 2011

I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.

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Tagged as: account management, advertising, all employers, analyst, arts, China, copywriting, design, entertainment, finance, India, international, Japan, media planner, Netherlands, New York, Oregon, planning, risk management, sales, United Kingdom

Instructables

by Willy Franzen on February 1, 2011

The other day I came across a video from a guy who built a remote control tri-copter strapped with fireworks to hunt hydrogen balloons. I love geeky projects like that—I just wish that I knew how to replicate them. Luckily, there’s a site built for exactly that (though they don’t have the exact how to video that I’m looking for). It’s called Instructables, and they offer a place “where passionate people share what they do and how they do it, and learn from and collaborate with others.” The company got its start at the MIT Media Lab, but has since moved to San Francisco, CA. Instructables covers a range of topics that includes Food, Health, Living, Outside, Play, Solar, Technology, and Workshop, which means that they have a place for basically any kind of how to.

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Tagged as: advertising, all employers, blogging, California, editorial, Illinois, journalism, marketing, New York, online media, sales, writing

UrbanDaddy

by Willy Franzen on January 28, 2011

You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).

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Tagged as: advertising, all employers, analyst, California, copywriting, design, e-mail, editing, editorial, Florida, food, Georgia, interactive media, marketing, Massachusetts, media planner, Nevada, New York, online media, planning, quality assurance, sales, social media, software development, sports, Texas, travel, trends, Washington DC, web development, writing

Cardlytics

by Willy Franzen on January 27, 2011

Just yesterday I had a few people complaining to me that they weren’t having any success finding interesting, non-scammy jobs on job boards. That’s like complaining that you can’t find any healthy options at Cinnabon. You’re missing the point. The best way to go about the job search is to seek out interesting companies that appear to be growing, regardless of whether or not they have jobs posted that match up with your qualifications. It’s not easy, and it can often feel like a waste of time, but when it pays off, it pays off big. A perfect example is Cardlytics. Their name has popped up in a couple of articles that I’ve read recently including this one from The Washington Post. They’re an Atlanta, GA based company that has developed a “Transaction Marketing System” that “integrates into a financial institution to deliver relevant offers to consumers based on their everyday purchases.” I know it sounds really creepy, but it’s happening, and you’re probably going to be better off because of it.

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Tagged as: account management, advertising, all employers, credit, finance, Georgia, marketing, personal finance, sales

Wikia

by Willy Franzen on January 26, 2011

Yesterday our e-mail provider failed to send out our daily e-mail about Organic Motion. You can find that post here. We’re working on changing providers to make sure this doesn’t happen again.

If you’re not spending at least 15 minutes a week reading Wikipedia articles, you’re selling yourself short. As a job seeker you need to be constantly learning about new stuff. Wikipedia is an amazing, free resource for learning about general concepts, but what if you are seeking more specific knowledge? The Wiki format is great, but that’s not what Wikipedia is about. Luckily, there are all kinds of Wiki-powered communities that cover niche topics “ranging from video games, TV shows and movies to food, fashion, and environmental sustainability.” Wikia is a San Francisco, CA based company that provides the platform for many of these Wiki-based communities. The company was founded by Jimmy Wales, who also founded Wikipedia (he’s the creepy guy who stares at you and asks for donations on all of their pages). Both sites use very similar technology, but Wikia is a place for more focused communities that may or may not have a commercial purpose.

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Tagged as: account management, advertising, all employers, bilingual, California, community management, design, entertainment, international, marketing, sales, social media, social networking, software development, user experience, video games, web development

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

RecycleBank

by Willy Franzen on January 18, 2011

I don’t know about you, but I try to recycle when its convenient. Like the time my college roommates threw a huge party and I stole all of the empty cans and returned them for the nickel deposits. It was easy money. But I must also admit that I’ve thrown away plenty of recyclables when there wasn’t a proper receptacle for them. Environmentalism is great; however, people respond to incentives, and a healthy Earth a century down the road isn’t much of an incentive for the average person. People need a push, and that’s exactly what RecycleBank does. They’re a New York, NY based company that rewards people for “taking positive green actions.” By doing things like recycling at home, you can earn RecycleBank points. Those points can be redeemed for rewards ranging from Amazon Gift Cards to museum memberships, with lots and lots of other options in between—you can even donate your points.

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Tagged as: advertising, all employers, business development, design, environmental, finance, green, local, local marketing, marketing, New York, outreach, recycling, sales, social media, software development, sustainability

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