One Day, One Job » advertising

Fareportal

Willy Franzen — Fri, 18 May 2012 15:48:35 +0000

It’s supposed to be in the 80s and sunny all weekend here in Chicago. This is the weather that we wait all year for, yet I”m starting to think this may have been a good weekend to get out of town. Why? The NATO Summit is in Chicago this weekend, and so are the protesters. If I was going to get out of town, I might try one of the services offered by Fareportal to book something. They’re a New York, NY based company that has a “technology platform which enables millions of travelers to book a myriad of travel products from almost every corner of the world.” They operate a number of consumer brands including CheapOair (I’ve used them at least once), CheapOstay, HotelPricer, and Clubmiles. Fareportal also has travel trade brands including Fare Buzz, Travelong, Fareportal Media Group, and Dukes Court Travel.

Fare Enough

The easiest way to describe Fareportal is travel + technology. They are the “7th largest online travel group in the US” and the “4th largest online travel agency.” When you add it all up, they get more than 30 million travel searches every month. That’s pretty impressive for a company that is just 10 years old, but what’s next? Fareportal’s home page proclaims that they are “one of the fastest growing travel companies in the world,” so clearly what they’re doing now isn’t enough. That’s why Fareportal is hiring big time–you can see their full Careers page here or you can go straight to the job listings for their New York City headquarters. Here are the current postings that look well suited to a new or recent gard:

If you love travel and technology, then it would be hard to find a better place to work than Fareportal.

Links to Help You Begin Your Research

Have you tried any of Fareportal’s brands?

SnagFilms

Willy Franzen — Thu, 10 May 2012 16:02:22 +0000

Every once in a while I get on a documentary kick. Sometimes it’s just because I come across one on tv, but I’ll also seek them out on Hulu or Netflix. Next time that I’m looking for a documentary, I’m definitely going to check out SnagFilms. They’re a Washington, DC based company that aims to “bring the world of independent film to broader audiences.” Their main property is SnagFilms.com, which “offers the broadest collection of great independent movies you can watch right now, on demand, for free, and share with others.” SnagFilms’ other major property is Indiewiere, which is “the web’s leading news, information and networking site for independent-minded filmmakers, the film industry and moviegoers.” Basically they’re doing everything that they can to make independent films available to the masses, for free.

Snag a Job

One of the most impressive things about SnagFilms is the names behind the company. The Founder is Ted Leonsis, and one of the key investors is Steve Case. If you don’t know who they are, go look them up now. Guys like that don’t mess around with something unless they have a really good reason to. Obviously, the best way to get a feel for SnagFilms is to use the site to watch some documentaries, but I also highly recommend that you read the About SnagFilms and About SnagFilms.com pages. They go into great detail about why they’re doing what they’re doing, so it’s well worth reading. If you like what you see, then go to SnagFilms’ Jobs page. Right now they’re looking for an Advertising Coordinator. It looks like a wonderful opportunity for a new or recent grad.

Links to Help You Begin Your Research

Have you watched anything on SnagFilms?

Pop Labs

Willy Franzen — Mon, 07 May 2012 13:18:18 +0000

These days it seems that just about everyone claims to be an expert on things like social media and SEO, but very few people have a track record that shows a repeated ability to deliver results. Why is that? Because online marketing is really hard. We see stupid things go viral and think that anyone can do it, but we overlook the fact that getting someone to look at something is very different from getting someone to buy something. Pop Labs is an interactive marketing agency in Houston, TX that is known for getting results. I’m not just talking about for their clients either. Pop Labs nearly tripled their revenue between 2007 and 2010, which shows that what they’re doing works for them as well as for their clients.

Make It Pop

Pop Labs’ main focuses are SEO, Social Media, Conversion Optimization, and Advertising, but it’s really all about ROI. That’s why Pop Labs’ Case Stuides talk about numbers that can be directly tied to revenue. Pop Labs doesn’t have a long list of client names on their website (which is often how I judge big agencies), but that’s ok. It’s a lot harder to do good work for a “Consumer Services Retailer in Nevada” or a “National Marketing Information Provider,” than some big brand who already has resources that you can leverage. If you want to dig in and really learn about online marketing, then you should take a look at Pop Labs’ Jobs page. Right now they have some great positions for new or recent grads including:

Sales Executive
Business Development (San Francisco, CA)
Project Coordinator
Web Designer
Production Specialist
Marketing Specialist

These look like great opportunities to learn, so give them a good long look.

Links to Help You Begin Your Research

What have you heard about Pop Labs?

Highlights

Willy Franzen — Fri, 04 May 2012 12:05:50 +0000

Yesterday I almost got highlighted. I was in a boat, on a river, fishing with my Dad and a guide. A thunderstorm came up behind us, and we decided to tuck the boat in a cove under a bunch of trees and take cover. It wasn’t the best spot, but there wasn’t anywhere else for us to go. When it started hailing, I got a little nervous. And then BANG! A bolt of lightning hit the water about three feet to my right. You and I are both lucky that you’re reading this today. This story has nothing to do with today’s company except for the fact that yesterday’s near death experience made me want to regress back to being a little kid–the kind that reads Highlights. If you’re not familiar, Highlights is a Columbus, OH company that develops products for children with a common theme: “Fun with a Purpose.” It’s all about “wholesome fun” that “is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living.”

Share Your Highlights

I definitely had a subscription to Highlights at some point in my life, but even after it lapsed I still picked up the magazines in places like doctor’s offices. You can get a feel for what Highlights looks like today by taking a look a their Favorite Characters and Features page. My favorites were always the What’s Wrong and Hidden Pictures. I truly hope that these somehow find their way into Highlights’ hiring process. It wouldn’t be right any other way. You may also want to check out Highlights’ State of the Kid 2011 Report. It will help you get in touch with today’s Highlights reader. If “Fun with a Purpose” describes your approach to life, then you have to take a look at Highlights’ Jobs page. There are a few positions worth taking a closer look at including:

Administrative Assistant – Accounting & Finance
Analyst – Campaign Management
Web Production Associate

Before you apply, you probably want to pick up a recent issue of Highlights and get reacquainted.

Links to Help You Begin Your Research

Did you read Highlights as a kid?

Spongecell

Willy Franzen — Tue, 01 May 2012 12:45:52 +0000

Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.

Be a Sponge

I’m really impressed with the different types of functionality that Spongecell offers in a standard ad unit. There are video, maps, social feeds, coupons, carousels, lead generation, and more. These ads allow you interact with them before you leave the page that you’re on, which immediately makes them more effective. You can see what the ads look like in Spongecell’s extensive gallery. They’ve worked with all kinds of big names to develop rich media ads that target a specific behavior, whether it’s watching a video or getting you to find a bank’s nearest location. If you don’t mind ads and you’re intrigued by what Spongecell is doing, then head over to their Jobs page. Right now they have some interesting positions open including:

Recruiting and HR Coordinator
Marketing Designer
Rails or HTML5 Developer (San Francisco, CA)
Interactive Production Designer
Interactive Production Designer (London, UK)
Sales Associate
Advertising Operations Analyst (London, UK)

These look like great jobs, so check them out.

Links to Help You Begin Your Research

Do you mind online ads?

CityGrid Media

Willy Franzen — Thu, 26 Apr 2012 15:35:13 +0000

Local businesses are about as old school as you can get–many of them have continued to succeed doing the same thing that they’ve done for decades or even centuries. There have certainly been advances that have changed that–refrigeration, digital cash registers, and the Yellow Pages are just a few, but nothing even compares to the Internet–especially the mobile Internet. Local businesses are now able to reach and interact with customers and potential customers in a way that they only could have dreamed of a few years ago. CityGrid Media is a West Hollywood, CA based “leading media company connecting consumers and businesses everywhere local happens.” You’re probably familiar with at least one of their properties which include Citysearch, Insider Pages, and Urbanspoon.

Fit into the Grid

Beyond CityGrid Media’s own sites, they run a local ad network that reaches more than 140 million people across more than 250 sites. By having a few significant content properties (they have listings on 18 million businesses), CityGrid Media put itself in the position to own the advertiser relationships. Those relationships enable CityGrid Media to partner with other publishers and reach a much broader audience. This page will give you a much better sense of what the ads and the content network look like. Beyond looking at that, you definitely need to browse Citysearch, Insider Pages, and Urbanspoon to get a better understanding for how CiyGrid Media operates. If you like what you see, then head over to their Careers page. Right now they have some great opportunities posted including:

Reseller Account Manager
Configuration Management Engineer
Financial Analyst
Ruby on Rails Engineer (Seattle, WA)
Big Thinking Software and QA Engineers
Critical Thinking Software Engineers (New Grad)

There are also a variety of Account Executive and Inside Sales positions in New York, NY; Atlanta, GA; San Francisco, CA; and West Hollywood, CA. They all require prior sales experience, but they may be worth checking out if that’s something you have.

Links to Help You Begin Your Research

What’s your favorite local business?

Dwell

Willy Franzen — Tue, 10 Apr 2012 15:02:15 +0000

I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”

Dwell on This

You can get a feel for Dwell’s take on Modernism through their Fruit Bowl Manifesto on their About page, but to really understand it you should pick up a copy of their magazine or at least check out their website. While the focus is on homes, they cover everything that can be part of the context of a home–products, places, people, events, ideas, and more. It’s usually pretty hard to get a grasp of the business behind a magazine, so I highly recommend that you take a look at Dwell’s Media Kit–it will give you some serious insight into how the business operates. Once you’ve done that, head over to Dwell’s Jobs page. Right now they have mostly internships posted, but there’s a Brand Specialist (they don’t say where it’s located) position that looks like it could be a good fit for new or recent grads. It’s more about ad sales/account management than branding from what I can tell, but there’s nothing wrong with that.

Links to Help You Begin Your Research

Do you read Dwell?

Millward Brown

Willy Franzen — Mon, 09 Apr 2012 12:39:07 +0000

If you’ve watched Mad Men from the beginning, you’ve probably noticed that research goes from completely irrelevant to getting marginal respect over just a few years. The progression has continued, and research has become a huge part of marketing and advertising. While Millward Brown hasn’t been around since the Mad Men days, the New York, NY based research agency has been “specializing in advertising, marketing communications, media and brand equity research” for the last 35 years. All of Millward Brown’s research is focused on building stronger brands, which is why their 82 offices across 52 countries are able to work with 90% of the world’s top 100 brands (not sure whose list they’re using).

Head Millward Brownward

The thing I love about advertising is that it’s truly a combination of art and science. The best research in the world can be more effectively applied with wonderful creative, and the best creative in the world can be made even better with research. To get a better understanding of how that works, you need to check out Millward Brown’s Case Studies. You can learn about things like how neuroscience can be used to improve direct mailings and how a South American country used research to promote wine consumption. It’s fascinating stuff, so if it convinced you to look into a career in research, then take a look at Millward Brown’s Jobs page. Right now they have a few opportunities for new or recent grads including:

Account Manager (San Francisco, CA)
Account Manager (New York, NY)
Associate Client Analyst (Chicago, IL)
Market Research Executive (Lisle, IL)
Part Time Client Service Support (Fairfield, CT)
Part Time Client Service Support (Detroit, MI)
Presentation Specialist (Santa Monica, CA)

They also have a ton of international opportunities, so you may also want to take a look at those.

Links to Help You Begin Your Research

What have you heard about Millward Brown?

Everyday Health

Willy Franzen — Tue, 03 Apr 2012 15:39:06 +0000

Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.

I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.

Everyday Jobs

While Everyday Health calls their sites “partners,” I think it would be more accurate to call them properties. Some are generic like Prostate.net and TopDentists.com, while others are based on partnerships with recognizable brands like MayoClinic.com, DeniseAustin.com, and JoyBauer.com. Each site is obviously targeted at a very specific niche and monetized accordingly through advertising. If you’re interested in online publishing and health/medicine, then you need to take a look at Everyday Health’s Jobs page. Right now they have some great opportunities for new or recent grads including:

These look like great opportunities, so don’t pass them up.

Links to Help You Begin Your Research

Do you use the Internet to ask embarrassing health related questions?

PulsePoint

Willy Franzen — Wed, 28 Mar 2012 15:22:50 +0000

Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.

There are some things that computers are far better at than humans, like math. There are some things that humans are far better at than computers, like understanding nuance. Then there are a lot of things that fall somewhere in between, but we can be pretty certain that computers will do them better soon enough. One of these things is determining context. This is especially important in the world of advertising. Right now a human can do a much better job than a computer of determine which ads would fit best within the context of a website, but he or she will be much slower than a computer. PulsePoint is a New York, NY based company that is working to give the computer another win over humans with a technology platform that helps “marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale.”

Check Your Pulse

PulsePoint is a new company that is the product of a merger between two older companies. ContextWeb acquired/merged with Datran Media (a company we featured in the past) to form PulsePoint, which now offers “a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing.” It’s hard to get a grasp of what all that means if you haven’t worked in the industry before, but the gist is that they are combining smart people with smart technology to make advertising more effective. You can see the technology side in their Contextualizer Demo. Put in any web address, and it will tell you what the page is about. I’m sure you’re not impressed–you can do that too. But can you do it 10,000 times in a minute? Didn’t think so. If you’re interested by what PulsePoint is doing, check out their Jobs page (I’ll warn you that they have one of the crappiest applicant tracking systems ever). Right now PulsePoint has a few jobs that may intrigue new or recent grads including Business Operations Analyst, Sales Planner, and Software Engineer. Check the jobs out and have fun slogging through their slow, hard to use ATS.

Links to Help You Begin Your Research

What do you think of PulsePoint?

HY Connect

Willy Franzen — Tue, 20 Mar 2012 14:38:34 +0000

One of the best ways to land a job is to show an employer what you’ve done. That’s hard when you don’t have any experience, and that’s why I recommend that every job seeker pick up some sort of project to put who they are into product form. Getting a job is a lot like landing an account for an agency, which is why HY Connect leads with their work. When you get on the Milwaukee, WI and Chicago, IL based company’s home page, you see the best of what they do best. While looking at an advertising campaign can tell you a lot, it doesn’t tell the whole story. HY Connect offers “integrated advertising, public relations and media solutions,” which means that their Services page includes a remarkably long list of things that they do well.

Say HY

Although you get a good taste of HY Connect’s work on their home page, it’s important that you really dig in and get a feel for how they work and how they’re different from other agencies. You can start by looking at all of their work and continue by going through their case studies. You’ll see that they’ve worked with names like Yamaha, Peapod, Comcast, and The Museum of Science and Industry (my favorite Chicago museum). Once you really have a feel for HY Connect’s work, you’ll probably want to read up on their process. All of this information should help you better understand your value proposition to them. Once you have an idea of where you could fit in, then it’s time to check out HY Connect’s Jobs page. (I know it feels backwards, but it works. I promise.) HY Connect has some great job opportunities for new and recent grads including:

Research Analyst – SEO/SEM (Milwaukee, WI)
Web Developer (Chicago, IL)
UX Planner (Chicago, IL)
UX Planner (Milwaukee, WI)
Media Associate (Chicago, IL or Milwaukee, WI)

These look like awesome positions so look them over and figure out which ones make the most sense for you.

Links to Help You Begin Your Research

What do you think of HY Connect’s work?

Vox Media

Willy Franzen — Mon, 19 Mar 2012 15:17:07 +0000

Are you an enthusiastic, reliable college grad who loves working with kids? SmartSitting is looking for full and part-time nannies and babysitters to join their network. They connect experienced childcare providers with the best jobs in NYC. Learn more by visiting SmartSitting.com. You can also view current opportunities and apply to join their network.

This weekend I spent an equal amount of time watching sports on tv and playing sports outside. That didn’t leave a lot of time to read about sports online, but I’ll guarantee you that a lot of sports sites saw a ton of traffic this weekend (and will continue to see it over the next few weeks). One of those sites is SB Nation, which is a site that is focused on “reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.” SB Nation used to be a company on its own, but it’s been so successful that a larger company called Vox Media has been built around it. They’re based in Washington, DC, and they also run The Verge, a technology news site, and will be launching a gaming focused site soon. Word is that they just closed a big round of funding, and the expectation is that they’ll use the cash to build out into more verticals.

Have a Voice

If you’re thinking that Vox Media’s approach looks similar to that of Gawker Media, you’re right. They’ve entered some of the same core verticals, and they’ve hired people from Gawker and other major online media companies to build out their properties. This is something that you see a lot in the industry. A company builds a platform that is very successful, and they replicated it over and over again. The SB Nation About page gives a really good run down on how this all works, so I highly recommend that you read through the whole thing. If you’re excited by the business model and love online content, then check out Vox Media’s Jobs page and The Verge’s Jobs page (there’s some overlap, and the SB Nation’s redirects to the Vox Media page). There are a number of positions worth considering for a new or recent grad including:

Designer (New York, NY)
Developer (Washington, DC)
Traffic Analyst (Washington, DC)
Business Editor – The Verge (New York, NY)
Designer – The Verge (New York, NY)
Laptop/Table Reviewer – The Verge (New York, NY)
Mobile Reviewer – The Verge (New York, NY)
Production Editor – The Verge (New York, NY)
Reporter/Editor – The Verge – East Coast (New York, NY)
Reporter/Editor – The Verge – West Coast (San Francisco, CA)

Vox Media offers an amazing opportunity to get into a rapidly growing industry. Take a look at these positions and see if any make sense for you.

Links to Help You Begin Your Research

What have you heard about Vox Media?

Total Beauty Media Group

Willy Franzen — Fri, 16 Mar 2012 15:49:03 +0000

Beauty isn’t usually one of my top priorities, but I do know that I look better when I’m tan (which is why working outside in the sun yesterday was so awesome). That’s about the only beauty tip that I can offer, so if you want more, you’ll have to look somewhere else… like one of the sites run by Total Beauty Media Group. They’re a Santa Monica, CA based company that runs TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. These four brands combine to help Total Beauty Media Group achieve their mission of inspiring “all consumers to live beautiful lives.” The company was founded in 2007 and it now gets 12 million unique visits a month across its network of sites.

Show Your Beauty

Beauty marketing is a great area for content businesses because advertising is so effective and valuable. If you really want to dig into how Total Beauty Media Group’s content model works, I highly recommend that you check out their Insights/Research page and their section for advertisers. The next step is obviously visiting each of their properties and getting a feel for the actually content. If you like what you see, then you’ll want to check out Total Beauty Media Group’s Jobs page (which is on TotalBeauty.com). Right now they’re looking for an Associate Online Editor, an Associate Online Beauty Editor, and a Front-End Developer. If you’re interested in beauty and online content businesses, then Total Beauty Media Group might be the perfect place for you.

Links to Help You Begin Your Research

What’s your best beauty tip?

Entercom

Willy Franzen — Tue, 06 Mar 2012 17:29:17 +0000

The next car I get will definitely have some sort of iPhone integration. Right now I still rely on one of those tape to AUX thingies, which means that I usually just listen to the radio. I couldn’t find any good stats on the topic, but I have to think that listeners in cars are what’s keeping radio going. But according to Entercom, radio is still going strong. You would expect them to say that though, considering that they’re “one of the five largest radio broadcasting companies in the United States.” Entercom is headquartered in Bala Cynwyd, PA, but they operate more than “100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.”

Enter Entercom

While Entercom’s stock performance over the past ten years doesn’t paint a pretty picture for the future of radio, it’s hard to write off a business that reaches so many people. The best way to get a better understanding of Entercom’s business is to read up on their markets and the stations that serve them. To me the most noteworthy point is that Entercom stations are the broadcast partners of the Boston Red Sox, Boston Celtics, Memphis Grizzlies, Oakland A’s, Kansas City Royals, New Orleans Saints, Buffalo Bills, Buffalo Sabres, and San Jose Sharks. Sports is huge, and online delivery of radio broadcasts is becoming a big deal (I love listening to baseball games on my iPhone). If you’re thinking about a career in radio, Entercom would be a great place to start. Their Jobs page shows a ton of positions in locations all across the country. Whether you’re interested in working in Sales/Account Management, On-Air, Promotions, Copywriting, Production, Journalism, Marketing, or something else, there’s probably something for you at Entercom or one of their stations.

Links to Help You Begin Your Research

What’s your favorite radio station?

LearnVest

Willy Franzen — Wed, 22 Feb 2012 17:56:41 +0000

The best personal finance tip that I’ve ever heard comes from Ramit Sethi at I Will Teach You to Be Rich: earn more money. As a job seeker, that’s exactly what you’re trying to do. Oddly enough, a good way to earn more money might be going into the personal finance industry. There’s a ton of growth in the space, and one of the companies that caught my eye is LearnVest. It was started by Alexa von Tobel after realized that she graduated from Harvard and was going to work in finance without any idea of how to manage her own finances. Now they have $25 million in funding, an office in New York, NY, and a mission of helping women “live a richer life.” They do this by providing content, tools, and guidance on all types of personal finance topics.

Live a Richer Life

The personal finance market has a ton of monetization potential, which is why businesses like LearnVest are growing so quickly. What I like about LearnVest is that they’re not just selling advertising, but also providing products and services that they can sell to their users. I have to say that LearnVest has built a really solid suite of tools, content, and services in just a few years. I highly recommend that you start looking through the site to get a better feel of how their business works. It’s also worth looking at LearnVest’s Media Kit. It will give you really deep insight into the entire business. It’s essentially a cheat sheet for a job interview. And if you want to end up in an interview, then you should probably take a look at LearnVest’s Jobs page. Right now there are a few positions that you may want to take a look at: Advertising Operations Manager, Audience Development Associate, Front-End Engineer, Mobile Developer, and Web Developer PHP, WordPress, JQuery. Landing one of these jobs would be a great first step in getting your personal finances figured out.

Links to Help You Begin Your Research

Have you used LearnVest?

Urban Airship

Willy Franzen — Fri, 03 Feb 2012 17:41:44 +0000

I really like the idea of push notifications, but I find that they’re often inconsistent in terms of being delivered. I also hate it when apps try to trick me into accepting push notifications that I will find annoying. Still, it seems pretty clear that push notifications are going to become an increasingly important part of our life (as sad as that may sound). As more and more apps start pushing us information, more companies are going to need to solve the technical challenges associated with delivering push notifications. Urban Airship is a Portland, OR and San Francisco, CA based company that provides technology that powers “mobile engagement, monetization and reporting.” Beyond push notifications, they also do subscriptions, in-app purchasing, and reporting.

Push Your Luck

There’s no doubt that Urban Airship has developed a compelling line of products–just look at their list of customers. It’s loaded with big names like ESPN, Fox, Accenture, The White House, The New York Times, and plenty of others. There are also some great case studies on how clients have used Urban Airship’s technology to achieve business objectives. If you really want to dig into the nitty gritty of Urban Airship’s products, then you’ll want to take a look at their Resources page. Eventually you’ll want to head over to the Urban Airship Careers page to check out their opportunities. Right now they’re looking to fill a number of technical positions including Implementation Engineer (Portland, OR), Solutions Engineer (Portland, OR), API Engineer (Portland, OR or San Francisco, CA), JavaScript Engineer (Portland, OR), Messaging Engineer (Portland, OR), Systems Engineer (Portland, OR), and Engineer in Test (Portland, OR). They’re also looking for an Account Development Representative (Portland, OR), which looks like a great non-technical position for a new or recent grad.

Links to Help You Begin Your Research

Do you get push notifications?

Weather Underground

Willy Franzen — Thu, 02 Feb 2012 17:53:43 +0000

It’s supposed to reach the 50s today in Chicago, but Phil says that we’re in for six more weeks of winter. That kind of prognostication makes me hungry of groundhog stew (it’s a great cold weather meal). Despite my anger at Phil, I’m a huge fan of Groundhog Day–even if I always seem to forget about it. I think it’s great that we have a holiday devoted to the weather, even if it puts most of the focus on a rodent. That’s why I thought today would be a good day to take a look at Weather Underground (groundhogs live underground and predict the weather). They’re “committed to delivering the most reliable, accurate weather information possible,” and they do that by “providing free, real-time online weather information to millions of Web users around the world.” They’re headquartered in Ann Arbor, MI, and they have an office in San Francisco, CA (and jobs in Chicago and NYC). Weather Underground got its start as a Telnet weather service provided by University of Michigan in 1991, and has evolved with the Internet since then.

Underground Opportunities

Everybody has his or her favorite source for weather info–and we all get frustrated by their seemingly poor accuracy. I like Wunderground because of it has a really simple interface and navigation is easy to navigate, yet it provides very detailed technical information. A lot of of other weather sites have too many bells and whistles (or advertising) that interferes with my finding the information that I want. Still, Wunderground does have ads–that’s how they make money in addition to providing premium data services. If you love Groundhog Day for the weather and not the furry critters, then check out the jobs at Weather Underground. Right now they have a few openings that look like good fits for new or recent grads including Marketing Assistant (San Francisco, CA), Junior Sales Planner (San Francisco, CA), Ad Ops Assistant (San Francisco, CA), and Associate Account Executive (Chicago, IL). Oddly enough there’s nothing in Ann Arbor right now, but my guess would be that those would be the meteorology type positions.

Links to Help You Begin Your Research

Do you think we’ll have 6 more weeks of winter?

Internet Brands

Willy Franzen — Wed, 01 Feb 2012 18:07:03 +0000

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

Get Branded

The best way to get a better feel for Internet Brands is to explore their… brands. There are a lot of them, but they typically fit into one of nine verticals: Automotive, Careers, Health, Home, Legal, Licensing, Money, Shopping, and Travel. Chances are that most of the brands will be new to you, but I found a few that I was familiar with. Unlike Vertive, Internet Brands doesn’t shed much light on how they operate. Even the Internet Brands Careers page is filled with mostly generic stuff like “Do you have energy, drive and ambition?” and “Do you have a strong sense of where you are going and how to get there?” Would any job seeker answer no to those rhetorical questions? At least Internet Brands makes up for it with a ton of job postings. Here are the ones that look well suited for an entry level job seeker:

That’s a lot of jobs. Hopefully a few of them will catch your interest.

Links to Help You Begin Your Research

What have you heard about Internet Brands?

mcgarrybowen

Willy Franzen — Mon, 23 Jan 2012 17:11:56 +0000

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

A Better mcJob

Though I don’t typically keep up on the latest happenings in the ad agency world, my research tells me that mcgarrybowen is so hot right now. They’ve been picking up huge accounts left and right, and that led to their being named Agency of the Year on AdvertisingAge‘s Agency A-List. All these new accounts mean lots of new jobs. Just look at mcgarrybowen’s Chicago office that grew from 16 employees when it opened in 2009 to more than 200 now. The folks at mcgarrybowen would probably attribute this success to the fact that they’re “built differently, on the simple premise that clients deserve better.” I’ll take a wager that it also has something to do with their work. If you love the agency’s work and agree with the premise that clients deserve better, then you should visit mcgarrybowen’s Careers page. Right now they have a few openings worth checking out including Digital Account Executive (New York, NY) and Social Media Specialist with PR experience (New York, NY). If mcgarrybowen keeps winning accounts, expect even more jobs to get posted. You can even anticipate this by submitting a general application here

Links to Help You Begin Your Research

Do you like mcgarrybowen’s work?

Accuweather

Willy Franzen — Thu, 12 Jan 2012 17:06:13 +0000

We’re finally getting our first snow storm of the winter here in Chicago. I’m not traveling anywhere, I don’t have a commute, and I know well enough not to drive on Lakeshore Drive today (this is what happened last year), so I’m excited and watching the weather hoping for a lot of accumulation (even though there are no sledding hills nearby). I don’t have a favorite weather site, so I keep my eyes on a number of them including Accuweather. I guess it’s a bit of an understatement to call Accuweather a site–they’ve been around since 1962 and they call themselves “the World’s Weather Authority.” They’re based in State College, PA (with an office in New York, NY) where they’re stockpiling meteorologists there (the most in any location in the world). They need these weather guys and girls because they provide “products and services to more than 175,000 paying customers in media, business, government and institutions.”

Forecast Your Future

I love weather, so I think I’m thrilled by how much information and data is available the average person over the Internet. But I have to admit it’s a bit disappointing that weather predictions are so inaccurate–sometimes I think I can do a better job predicting weather by just looking at the radar. I’m thinking that Chicago is going to get more than the 4-8 inches that Accuweather is predicting right now, but you’d probably be better off going with their prediction. It is their business, and they are trusted by countless media sources. There’s not much more to say about Accuweather than they devote a ton of resources on the meteorology side–just take a look at the stats on their headquarters on their About page. It really is the ultimate weather tracking center. If you’d like to work there or at Accuweather’s Sales office in NYC, check out Accuweather’s Careers page. It takes too many clicks to get to their actual job listings, but once you’re there you’ll see a number of positions including:

Ad Sales Marketing Associate (New York, NY)
Mobile Applications Developer (State College, PA)
Account Executive – Advertising (New York, NY)
Staff Accountant – Payroll (State College, PA)
Staff Accountant (State College, PA)
Network Operations Center Technician (State College, PA)

Take a look at the jobs, and hope for a snow day!

Links to Help You Begin Your Research

How much snow are you expecting?

360i

Willy Franzen — Mon, 09 Jan 2012 18:11:38 +0000

I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.

Do a 360

I usually say that the most important thing that you can look at in terms of a digital marketing agency is their client list and portfolio, but there’s actually one thing that’s more important. It’s the company’s website. If they’re not doing what they do for clients for themselves, then there’s something wrong. 360i does great work for themselves, and they also serve Bravo, Coca-Cola, J. Crew, Mattel, Oreo, Ugg and a bunch of other huge brands. 360i has done some really great work for themselves and for their clients, which is probably why they’ve been named one of Advertising Age’s “Best Places to Work and one of Fast Company’s “World’s Most Innovative Companies.” If 360i sounds like the kind of place that you’d like to work, check out their Careers page first, and then dive into their job postings. Current openings include:

Ad Operations Digital Coordinator (New York, NY)
Community Manager (New York, NY)
Digital Media Planner Coordinator – SEM (Chicago, IL)
Marketing Designer (New York, NY)
Software Developer – UI and Back End (New York, NY)

If none of those positions seem like a good fit, take note that 360i categorizes their talent into: Insiders, Thinkers, Sharpshooters, Socializers, Makers, and Advisors. If you think you fit in one of those roles, don’t be afraid to submit a résumé for an unlisted position.

Links to Help You Begin Your Research

What have you heard bout 360i?

Bluefin Labs

Willy Franzen — Fri, 06 Jan 2012 17:58:16 +0000

When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?

Hook a Bluefin

While there’s no doubt about what Bluefin Labs does, they don’t really emphasize their business on the website. You have to scroll down on their home page to learn that their “clients span TV networks, advertising agencies, and brand advertisers” and include AMC Networks, CBS, MTV Networks, Mars, PepsiCo, MediaCom, and lots more. The solution that they sell to these clients is called Bluefin Signals, and you can read about the science behind it here. If you want to get a very basic sense of the kind of data that Bluefin Labs offers, you can check out their sample dashboard. Last night’s hottest show was the Heat vs. Hawks game, which was closely followed up by Jersey Shore (I know which one I would have preferred to watch). I found out about Bluefin Labs from a reader who landed a job there recently. They don’t post specific positions on their Jobs page, but it mentions that they’re looking for people in the following areas:

Machine learning
Natural language processing
Computer vision
Social network analysis
Data analysis
Information visualization
Interaction design
Large scale data storage and analytics
Sales
Account management
Marketing
Product development

That covers a wide range of interests, so don’t be afraid to reach out to careers@bluefinlabs.com and apply for a position in one of those areas.

Links to Help You Begin Your Research

What have you heard about Bluefin Labs?

Flavorpill

Willy Franzen — Thu, 22 Dec 2011 14:30:54 +0000

It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.

Flavorpill in Your Ear

Flavorpill currently has editions in New York, Brooklyn, San Francisco, Los Angeles, London, Miami, Las Vegas, Dallas, and Seattle. I don’t know if there are any new locations on the horizon, but you’d think that they’d continue to grow the brand by adding new editions. There isn’t much info on the business behind Flavorpill, but it’s pretty obviously ad-supported. The Flavorpill Media Kit is probably the best way to get an inside look at how the company makes money. If you consider yourself culturally literate and want to to help others be like you, then a job at Flavorpill might be worth considering. Right now they have two Jobs pages. One is linked to from their site and the other is the first Google result for “Flavorpill internships.” My guess is that the former is the one to go by, but it’s hard to say for sure. Flavorpill’s current postings on that page include Designer, Front-end Developer, Product Manager, and Web Developer, and on the other page they include Editorial Partner (Las Vegas) and Advertising Sales Manager. Take a look at the job postings and see which ones best suit you.

Links to Help You Begin Your Research

Do you read Flavorpill?

Captains of Industry

Willy Franzen — Tue, 20 Dec 2011 17:01:19 +0000

I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”

Aye Aye Captain

Captains of Industry got its start as a freelance writing service in 1992, but it evolved into something much bigger when its founder started sharing office space with a filmmaker in 1996. They decided to work together and quickly began producing some pretty cool stuff. You can check out their latest work here. Their clients include Bose, First Wind, Akamai, Re/Max, and a bunch of other big names. If you want to get an even better feel for Captains of Industry, you should read their manifesto. You may also want to take note of some things that Captains are (we already know that they shouldn’t abandon ship):

/ Captains are storytellers

/ Captains take pride in our craft

/ Captains take ownership

/ Captains passionately want the client to succeed

/ Captains are driven to change the world

/ Captains never take themselves too seriously

/ Captains never quit

If you think that you have what it takes to be a Captain, then take a look at Captains of Industry’s Jobs page. Right now they’re looking for full-timers in Account Management and SEO and freelance Graphic Designers, Web Designers, Copywriters, Technical Writers, Illustrators, Producers, Web/Flash Programmers, and Art Directors. Additionally, you can also apply for future openings.

Links to Help You Begin Your Research

What have you heard about Captains of Industry?

Say Media

Willy Franzen — Tue, 13 Dec 2011 18:05:27 +0000

When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”

What Do You Say?

Say Media has built a network with massive reach–400 million monthly unique visitors. Not only do they provide services that bring together advertisers and publishers, but they also own Blogs.com and TypePad. It’s all about “passion-based media properties,” whether SayMedia owns them, provides the technology to run them, or helps monetize them. Say Media bases everything that they do on 7 principles:

Attention is scarce

Passion is abundant

Media is fluid

Advertising is content

Storytelling is vital

Influence is earned

Engagement is a science

If you want to learn how Say Media came up with those principles and how they put them to work, then take a look at their Careers page. Right now they have a few jobs that you may want to check out including Financial Analyst, UI Site Designer, Technical Account Manager, and Sales Executive (Toronto, Canada). There are a variety of interesting opportunities at Say Media, so give them a shot.

Links to Help You Begin Your Research

What have you heard about Say Media?

Time Out

Willy Franzen — Wed, 16 Nov 2011 18:15:42 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

Take a Time Out from Your Job Search

It seems as though the U.S. based Time Outs operate somewhat independently from the parent company. You’ll probably want to bounce around TimeOut.com, NewYork.TimeOut.com, TimeOutChicago.com, and TimeOutBoston.com to get a sense of all of the different sub-brands. You may also want to take a look at Time Out’s Wikipedia entry to get a fuller sense of the business. But really you should focus on digging into Time Out’s content (a lot of which they publish online) and getting a feel for how they cover different locales. Then you’ll want to read up on the specific Time Out that catches your interest and take a look at their jobs (all of the Time Outs seem to hire independently from each other). In the Worldwide office based in London they have a few job openings and also offer what they call work experience. You can use the links below to find the Jobs pages for Boston, Chicago, and New York, and you’ll see that they have a number of interesting opportunities including:

SEO Master (New York, NY)
Copy Editor (New York, NY)
Ad Operations Specialist (New York, NY)
PHP Symfony Web Application Developer (New York, NY)
Account Manager (Chicago, IL)

They’re also big on internships, so if you want to get a position on the editorial side it would probably benefit you to start as an intern. (I have a friend who did exactly that at Time Out Chicago). Here’s a list of all of the internships that they offer:

Photo Intern (Boston, MA)
Editorial Intern Intern (Boston, MA)
Art & Design Intern (Chicago, IL)
Editorial Intern (Chicago, IL)
Online Photography Intern (Chicago, IL)
Online Production Intern (Chicago, IL)
Photography Intern (Chicago, IL)
Web Intern (Chicago, IL)
Admin/Human Resources Intern (New York, NY)
Advertising Intern (New York, NY)
Art – Magazine Design Intern (New York, NY)
Audience Development Intern (New York, NY)
Editorial Intern (New York, NY)
Editorial – Visual Arts Intern (New York, NY)
Editorial – Food & Drink Intern (New York, NY)
Public Relations Intern (New York, NY)
Editorial – Music Intern (New York, NY)
Editorial – Online Intern (New York, NY)
Editorial – Shopping & Style Intern (New York, NY)
Marketing & Events Intern (New York, NY)
Online Production Intern (New York, NY)
Photo Intern (New York, NY)
Editorial – Film Intern (New York, NY)
Special Projects Intern (New York, NY)
TONY Kids Intern (New York, NY)
TONY Kids Photo Intern (New York, NY)

They’re all unpaid, but they could be a good way to get a foot in the door.

Links to Help You Begin Your Research

Do you own any Time Out guides or subscribe to any of their magazines?

Brunner

Willy Franzen — Tue, 15 Nov 2011 16:42:55 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Every day within a few minutes of when I press send to deliver our daily e-mails, I get at least a few out of office replies. The names start to become familiar, as it’s often the same people–most of them work in career services. Lately, I’ve been noticing out of office replies from someone with a brunnerworks.com e-mail address. I didn’t make much of it until I went through some results from our survey and noticed someone recommended Brunner as a company that we should feature. I took a look at the Pittsburgh, PA and Atlanta, GA advertising agency and quickly agreed. Brunner’s tagline is “Ideas for a Smarter, Faster World,” and they seem to be living up to that with a Top 75 ranking among U.S. based ad agencies.

It’s Funner at Brunner

Brunner does work in a variety of areas including Insight and Startegy, Creative, Digital, Communications Planning, Media Planning and Buying, Mobile, Public Relations, Social Media, Shopper Marketing, One-to-One, and Measurement and Analytics. And they do it for big names like Heinz, Bob Evans, GNC, GlaxoSmithKline, Zippo, and Huffy. You can take a look at their work to get a better sense of their approaches to different kinds of campaigns. I really like the print campaign they did for Case Knives, but I’m sure you’ll have your own favorite. Brunner also has a great People section on their website, so you can get to know more about some of the folks behind the work.

If you’re digging what Brunner is all about, then you’ll want to take a look at their Careers page. They currently have a few opportunities that could be suitable for new or recent grads including Interactive Designer, Interactive Media Planner/Buyer, and User Experience Designer in Pittsburgh. There’s also an Interactive Media Planner/Buyer position in Atlanta. Additionally, Brunner encourages job seekers to apply to future openings or to apply for freelance work. There’s also an internship program and a Career contact on their Contact page, so you have a number of options if you’re trying to get in at Brunner.

Links to Help You Begin Your Research

What have you heard about Brunner?

Digital Kitchen

Willy Franzen — Fri, 04 Nov 2011 16:39:37 +0000

As I mentioned on Monday, I’m all about creative ways to find interesting companies that might be hiring (like looking at Halloween candy labels). Sometimes the ideas that I come up with are way out there, and sometimes they’re pretty simple. As I’ve randomly discovered more and more cool companies in my neighborhood, I’ve realized that walking around town and looking at the nameplates on buildings has to be worth trying. Though I’ve only done it casually so far, I think I probably would have come across Digital Kitchen more quickly if I had taken it a bit more seriously. They’re a Chicago, IL, Seattle, WA, and Los Angeles, CA based company that takes part in “creative mischief for progressive brands and entertainment properties.” In other words they’re a creative agency that has domes some pretty cool work for some pretty big names.

What’s Cooking?

The first thing that you notice when you land on Digital Kitchen’s website is that it’s beautifully designed and intended to direct all of your focus to their work. You can see what they’ve done for HBO (True Blood), AT&T (U-Verse), Discovery Channel (Shark Week), Showtime (Dexter), and lots of other big time brands. Beyond showing off their work, Digital Kitchen doesn’t have a lot to say about itself. If you want to get a look inside their offices, you can check out their Blog, and if you want a more basic overview, you can take a look at their Wikipedia page. If you like what you see, then you’ll want to check out Digital Kitchen’s Careers page, where you’ll see that they have some really cool positions like On-Air Traffic Coordinator (Los Angeles, CA), Web Developer (Los Angeles, CA), and Interactive Content Producer (Seattle, WA). Most of these positions require some previous experience, but I think that new grads with the right backgrounds could be a good fit for all of these positions.

Links to Help You Begin Your Research

What do you think of Digital Kitchen’s work?

Crain Communications

Willy Franzen — Thu, 03 Nov 2011 17:35:49 +0000

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

Crain Your Neck

What I really like about Crain Communications is that their lineup of brands serves a lot of different interests. They cover broader business news in Chicago, Cleveland, Detroit, and New York, and they cover the Advertising and Media Industry with titles like Advertising Age and TelevisionWeek. They publish Waste & Recycling News, and they have 7 publications focused on the Plastics and Rubber industries. High quality publications that target specific niches are great for advertisers, which is why Crain has an advantage over more general business publications. If you’re digging Crain’s approach to niches and you like their “Readers First” mentality, then you should definitely give their Jobs page a look. Right now they have a variety of great opportunities for new or recent grads including:

Assistant Web Producer – Ad Age (New York, NY)
Digital Assistant Managing Editor – Investment News (New York, NY)
Digital Media Analyst – Pensions & Investments (New York, NY)
Digital Reporter – Ad Age (San Francisco, CA)
Editorial Assistant – Pensions & Investments (Chicago, IL)
Editorial Assistant – Business Insurance (Chicago, IL)
Freelance Reporter – Ad Age (Washington, DC)
Marketing Database Administrator (Detroit, MI)
Part-time Editorial Researcher – Tire Business (Akron, OH)
Research Analyst – Staffing Industry Analysts (Mountain View, CA)
Staff Reporter – Plastics News (Akron, OH)
Video Editor – Crain’s Chicago Business (Chicago, IL)
Web Developer – Ad Age (New York, NY)

There are all kinds of cool opportunities at Crain, so hopefully one of them will appeal to you. Ad Age may be a sexy name because you heard about it in Mad Men, but don’t overlook writing for Plastics News or Tire Business–sometimes things that seem mundane are actually pretty interesting.

Links to Help You Begin Your Research

Do you read any of Crain’s publications?

DoubleVerify

Willy Franzen — Fri, 14 Oct 2011 16:01:08 +0000

Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.

They’ll DoubleVerify Your References

DoubleVerify’s verification is based on looking for six signals: Innapropriate Content, Geo-Targeting, Competitive Separation, Ad Placement, Fraud Detection, and Online Behavioral Advertising Compliance. They have technology that allows them to assess these areas so closely that they can identify problems with a single impression (ad view). It’s all part of their mission to “work tirelessly to keep brands safe, advertisers confident, and online advertising more accountable and trusted.” They must be doing a good job, as they’ve already worked with more than 200 Fortune 500 companies. If you want to learn more about how DoubleVerify is doing what they do, you should definitely read up on their Solutions and their Technology. If that piques your interest, then you should head over to DoubleVerify’s Careers page. Right now they have a number of openings including Product Support Engineer, UI Designer, and Technical Writer. They also have locations in Israel and the United Kingdom, so you may also want to check those out.

Links to Help You Begin Your Research

What do you know about DoubleVerify?