One Day, One Job » advertising

Urban Airship

Willy Franzen — Fri, 03 Feb 2012 17:41:44 +0000

I really like the idea of push notifications, but I find that they’re often inconsistent in terms of being delivered. I also hate it when apps try to trick me into accepting push notifications that I will find annoying. Still, it seems pretty clear that push notifications are going to become an increasingly important part of our life (as sad as that may sound). As more and more apps start pushing us information, more companies are going to need to solve the technical challenges associated with delivering push notifications. Urban Airship is a Portland, OR and San Francisco, CA based company that provides technology that powers “mobile engagement, monetization and reporting.” Beyond push notifications, they also do subscriptions, in-app purchasing, and reporting.

Push Your Luck

There’s no doubt that Urban Airship has developed a compelling line of products–just look at their list of customers. It’s loaded with big names like ESPN, Fox, Accenture, The White House, The New York Times, and plenty of others. There are also some great case studies on how clients have used Urban Airship’s technology to achieve business objectives. If you really want to dig into the nitty gritty of Urban Airship’s products, then you’ll want to take a look at their Resources page. Eventually you’ll want to head over to the Urban Airship Careers page to check out their opportunities. Right now they’re looking to fill a number of technical positions including Implementation Engineer (Portland, OR), Solutions Engineer (Portland, OR), API Engineer (Portland, OR or San Francisco, CA), JavaScript Engineer (Portland, OR), Messaging Engineer (Portland, OR), Systems Engineer (Portland, OR), and Engineer in Test (Portland, OR). They’re also looking for an Account Development Representative (Portland, OR), which looks like a great non-technical position for a new or recent grad.

Links to Help You Begin Your Research

Do you get push notifications?

Weather Underground

Willy Franzen — Thu, 02 Feb 2012 17:53:43 +0000

It’s supposed to reach the 50s today in Chicago, but Phil says that we’re in for six more weeks of winter. That kind of prognostication makes me hungry of groundhog stew (it’s a great cold weather meal). Despite my anger at Phil, I’m a huge fan of Groundhog Day–even if I always seem to forget about it. I think it’s great that we have a holiday devoted to the weather, even if it puts most of the focus on a rodent. That’s why I thought today would be a good day to take a look at Weather Underground (groundhogs live underground and predict the weather). They’re “committed to delivering the most reliable, accurate weather information possible,” and they do that by “providing free, real-time online weather information to millions of Web users around the world.” They’re headquartered in Ann Arbor, MI, and they have an office in San Francisco, CA (and jobs in Chicago and NYC). Weather Underground got its start as a Telnet weather service provided by University of Michigan in 1991, and has evolved with the Internet since then.

Underground Opportunities

Everybody has his or her favorite source for weather info–and we all get frustrated by their seemingly poor accuracy. I like Wunderground because of it has a really simple interface and navigation is easy to navigate, yet it provides very detailed technical information. A lot of of other weather sites have too many bells and whistles (or advertising) that interferes with my finding the information that I want. Still, Wunderground does have ads–that’s how they make money in addition to providing premium data services. If you love Groundhog Day for the weather and not the furry critters, then check out the jobs at Weather Underground. Right now they have a few openings that look like good fits for new or recent grads including Marketing Assistant (San Francisco, CA), Junior Sales Planner (San Francisco, CA), Ad Ops Assistant (San Francisco, CA), and Associate Account Executive (Chicago, IL). Oddly enough there’s nothing in Ann Arbor right now, but my guess would be that those would be the meteorology type positions.

Links to Help You Begin Your Research

Do you think we’ll have 6 more weeks of winter?

Internet Brands

Willy Franzen — Wed, 01 Feb 2012 18:07:03 +0000

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

Get Branded

The best way to get a better feel for Internet Brands is to explore their… brands. There are a lot of them, but they typically fit into one of nine verticals: Automotive, Careers, Health, Home, Legal, Licensing, Money, Shopping, and Travel. Chances are that most of the brands will be new to you, but I found a few that I was familiar with. Unlike Vertive, Internet Brands doesn’t shed much light on how they operate. Even the Internet Brands Careers page is filled with mostly generic stuff like “Do you have energy, drive and ambition?” and “Do you have a strong sense of where you are going and how to get there?” Would any job seeker answer no to those rhetorical questions? At least Internet Brands makes up for it with a ton of job postings. Here are the ones that look well suited for an entry level job seeker:

That’s a lot of jobs. Hopefully a few of them will catch your interest.

Links to Help You Begin Your Research

What have you heard about Internet Brands?

mcgarrybowen

Willy Franzen — Mon, 23 Jan 2012 17:11:56 +0000

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

A Better mcJob

Though I don’t typically keep up on the latest happenings in the ad agency world, my research tells me that mcgarrybowen is so hot right now. They’ve been picking up huge accounts left and right, and that led to their being named Agency of the Year on AdvertisingAge‘s Agency A-List. All these new accounts mean lots of new jobs. Just look at mcgarrybowen’s Chicago office that grew from 16 employees when it opened in 2009 to more than 200 now. The folks at mcgarrybowen would probably attribute this success to the fact that they’re “built differently, on the simple premise that clients deserve better.” I’ll take a wager that it also has something to do with their work. If you love the agency’s work and agree with the premise that clients deserve better, then you should visit mcgarrybowen’s Careers page. Right now they have a few openings worth checking out including Digital Account Executive (New York, NY) and Social Media Specialist with PR experience (New York, NY). If mcgarrybowen keeps winning accounts, expect even more jobs to get posted. You can even anticipate this by submitting a general application here

Links to Help You Begin Your Research

Do you like mcgarrybowen’s work?

Accuweather

Willy Franzen — Thu, 12 Jan 2012 17:06:13 +0000

We’re finally getting our first snow storm of the winter here in Chicago. I’m not traveling anywhere, I don’t have a commute, and I know well enough not to drive on Lakeshore Drive today (this is what happened last year), so I’m excited and watching the weather hoping for a lot of accumulation (even though there are no sledding hills nearby). I don’t have a favorite weather site, so I keep my eyes on a number of them including Accuweather. I guess it’s a bit of an understatement to call Accuweather a site–they’ve been around since 1962 and they call themselves “the World’s Weather Authority.” They’re based in State College, PA (with an office in New York, NY) where they’re stockpiling meteorologists there (the most in any location in the world). They need these weather guys and girls because they provide “products and services to more than 175,000 paying customers in media, business, government and institutions.”

Forecast Your Future

I love weather, so I think I’m thrilled by how much information and data is available the average person over the Internet. But I have to admit it’s a bit disappointing that weather predictions are so inaccurate–sometimes I think I can do a better job predicting weather by just looking at the radar. I’m thinking that Chicago is going to get more than the 4-8 inches that Accuweather is predicting right now, but you’d probably be better off going with their prediction. It is their business, and they are trusted by countless media sources. There’s not much more to say about Accuweather than they devote a ton of resources on the meteorology side–just take a look at the stats on their headquarters on their About page. It really is the ultimate weather tracking center. If you’d like to work there or at Accuweather’s Sales office in NYC, check out Accuweather’s Careers page. It takes too many clicks to get to their actual job listings, but once you’re there you’ll see a number of positions including:

Ad Sales Marketing Associate (New York, NY)
Mobile Applications Developer (State College, PA)
Account Executive – Advertising (New York, NY)
Staff Accountant – Payroll (State College, PA)
Staff Accountant (State College, PA)
Network Operations Center Technician (State College, PA)

Take a look at the jobs, and hope for a snow day!

Links to Help You Begin Your Research

How much snow are you expecting?

360i

Willy Franzen — Mon, 09 Jan 2012 18:11:38 +0000

I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.

Do a 360

I usually say that the most important thing that you can look at in terms of a digital marketing agency is their client list and portfolio, but there’s actually one thing that’s more important. It’s the company’s website. If they’re not doing what they do for clients for themselves, then there’s something wrong. 360i does great work for themselves, and they also serve Bravo, Coca-Cola, J. Crew, Mattel, Oreo, Ugg and a bunch of other huge brands. 360i has done some really great work for themselves and for their clients, which is probably why they’ve been named one of Advertising Age’s “Best Places to Work and one of Fast Company’s “World’s Most Innovative Companies.” If 360i sounds like the kind of place that you’d like to work, check out their Careers page first, and then dive into their job postings. Current openings include:

Ad Operations Digital Coordinator (New York, NY)
Community Manager (New York, NY)
Digital Media Planner Coordinator – SEM (Chicago, IL)
Marketing Designer (New York, NY)
Software Developer – UI and Back End (New York, NY)

If none of those positions seem like a good fit, take note that 360i categorizes their talent into: Insiders, Thinkers, Sharpshooters, Socializers, Makers, and Advisors. If you think you fit in one of those roles, don’t be afraid to submit a résumé for an unlisted position.

Links to Help You Begin Your Research

What have you heard bout 360i?

Bluefin Labs

Willy Franzen — Fri, 06 Jan 2012 17:58:16 +0000

When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?

Hook a Bluefin

While there’s no doubt about what Bluefin Labs does, they don’t really emphasize their business on the website. You have to scroll down on their home page to learn that their “clients span TV networks, advertising agencies, and brand advertisers” and include AMC Networks, CBS, MTV Networks, Mars, PepsiCo, MediaCom, and lots more. The solution that they sell to these clients is called Bluefin Signals, and you can read about the science behind it here. If you want to get a very basic sense of the kind of data that Bluefin Labs offers, you can check out their sample dashboard. Last night’s hottest show was the Heat vs. Hawks game, which was closely followed up by Jersey Shore (I know which one I would have preferred to watch). I found out about Bluefin Labs from a reader who landed a job there recently. They don’t post specific positions on their Jobs page, but it mentions that they’re looking for people in the following areas:

Machine learning
Natural language processing
Computer vision
Social network analysis
Data analysis
Information visualization
Interaction design
Large scale data storage and analytics
Sales
Account management
Marketing
Product development

That covers a wide range of interests, so don’t be afraid to reach out to careers@bluefinlabs.com and apply for a position in one of those areas.

Links to Help You Begin Your Research

What have you heard about Bluefin Labs?

Flavorpill

Willy Franzen — Thu, 22 Dec 2011 14:30:54 +0000

It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.

Flavorpill in Your Ear

Flavorpill currently has editions in New York, Brooklyn, San Francisco, Los Angeles, London, Miami, Las Vegas, Dallas, and Seattle. I don’t know if there are any new locations on the horizon, but you’d think that they’d continue to grow the brand by adding new editions. There isn’t much info on the business behind Flavorpill, but it’s pretty obviously ad-supported. The Flavorpill Media Kit is probably the best way to get an inside look at how the company makes money. If you consider yourself culturally literate and want to to help others be like you, then a job at Flavorpill might be worth considering. Right now they have two Jobs pages. One is linked to from their site and the other is the first Google result for “Flavorpill internships.” My guess is that the former is the one to go by, but it’s hard to say for sure. Flavorpill’s current postings on that page include Designer, Front-end Developer, Product Manager, and Web Developer, and on the other page they include Editorial Partner (Las Vegas) and Advertising Sales Manager. Take a look at the job postings and see which ones best suit you.

Links to Help You Begin Your Research

Do you read Flavorpill?

Captains of Industry

Willy Franzen — Tue, 20 Dec 2011 17:01:19 +0000

I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”

Aye Aye Captain

Captains of Industry got its start as a freelance writing service in 1992, but it evolved into something much bigger when its founder started sharing office space with a filmmaker in 1996. They decided to work together and quickly began producing some pretty cool stuff. You can check out their latest work here. Their clients include Bose, First Wind, Akamai, Re/Max, and a bunch of other big names. If you want to get an even better feel for Captains of Industry, you should read their manifesto. You may also want to take note of some things that Captains are (we already know that they shouldn’t abandon ship):

/ Captains are storytellers

/ Captains take pride in our craft

/ Captains take ownership

/ Captains passionately want the client to succeed

/ Captains are driven to change the world

/ Captains never take themselves too seriously

/ Captains never quit

If you think that you have what it takes to be a Captain, then take a look at Captains of Industry’s Jobs page. Right now they’re looking for full-timers in Account Management and SEO and freelance Graphic Designers, Web Designers, Copywriters, Technical Writers, Illustrators, Producers, Web/Flash Programmers, and Art Directors. Additionally, you can also apply for future openings.

Links to Help You Begin Your Research

What have you heard about Captains of Industry?

Say Media

Willy Franzen — Tue, 13 Dec 2011 18:05:27 +0000

When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”

What Do You Say?

Say Media has built a network with massive reach–400 million monthly unique visitors. Not only do they provide services that bring together advertisers and publishers, but they also own Blogs.com and TypePad. It’s all about “passion-based media properties,” whether SayMedia owns them, provides the technology to run them, or helps monetize them. Say Media bases everything that they do on 7 principles:

Attention is scarce

Passion is abundant

Media is fluid

Advertising is content

Storytelling is vital

Influence is earned

Engagement is a science

If you want to learn how Say Media came up with those principles and how they put them to work, then take a look at their Careers page. Right now they have a few jobs that you may want to check out including Financial Analyst, UI Site Designer, Technical Account Manager, and Sales Executive (Toronto, Canada). There are a variety of interesting opportunities at Say Media, so give them a shot.

Links to Help You Begin Your Research

What have you heard about Say Media?

Time Out

Willy Franzen — Wed, 16 Nov 2011 18:15:42 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

Take a Time Out from Your Job Search

It seems as though the U.S. based Time Outs operate somewhat independently from the parent company. You’ll probably want to bounce around TimeOut.com, NewYork.TimeOut.com, TimeOutChicago.com, and TimeOutBoston.com to get a sense of all of the different sub-brands. You may also want to take a look at Time Out’s Wikipedia entry to get a fuller sense of the business. But really you should focus on digging into Time Out’s content (a lot of which they publish online) and getting a feel for how they cover different locales. Then you’ll want to read up on the specific Time Out that catches your interest and take a look at their jobs (all of the Time Outs seem to hire independently from each other). In the Worldwide office based in London they have a few job openings and also offer what they call work experience. You can use the links below to find the Jobs pages for Boston, Chicago, and New York, and you’ll see that they have a number of interesting opportunities including:

SEO Master (New York, NY)
Copy Editor (New York, NY)
Ad Operations Specialist (New York, NY)
PHP Symfony Web Application Developer (New York, NY)
Account Manager (Chicago, IL)

They’re also big on internships, so if you want to get a position on the editorial side it would probably benefit you to start as an intern. (I have a friend who did exactly that at Time Out Chicago). Here’s a list of all of the internships that they offer:

Photo Intern (Boston, MA)
Editorial Intern Intern (Boston, MA)
Art & Design Intern (Chicago, IL)
Editorial Intern (Chicago, IL)
Online Photography Intern (Chicago, IL)
Online Production Intern (Chicago, IL)
Photography Intern (Chicago, IL)
Web Intern (Chicago, IL)
Admin/Human Resources Intern (New York, NY)
Advertising Intern (New York, NY)
Art – Magazine Design Intern (New York, NY)
Audience Development Intern (New York, NY)
Editorial Intern (New York, NY)
Editorial – Visual Arts Intern (New York, NY)
Editorial – Food & Drink Intern (New York, NY)
Public Relations Intern (New York, NY)
Editorial – Music Intern (New York, NY)
Editorial – Online Intern (New York, NY)
Editorial – Shopping & Style Intern (New York, NY)
Marketing & Events Intern (New York, NY)
Online Production Intern (New York, NY)
Photo Intern (New York, NY)
Editorial – Film Intern (New York, NY)
Special Projects Intern (New York, NY)
TONY Kids Intern (New York, NY)
TONY Kids Photo Intern (New York, NY)

They’re all unpaid, but they could be a good way to get a foot in the door.

Links to Help You Begin Your Research

Do you own any Time Out guides or subscribe to any of their magazines?

Brunner

Willy Franzen — Tue, 15 Nov 2011 16:42:55 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Every day within a few minutes of when I press send to deliver our daily e-mails, I get at least a few out of office replies. The names start to become familiar, as it’s often the same people–most of them work in career services. Lately, I’ve been noticing out of office replies from someone with a brunnerworks.com e-mail address. I didn’t make much of it until I went through some results from our survey and noticed someone recommended Brunner as a company that we should feature. I took a look at the Pittsburgh, PA and Atlanta, GA advertising agency and quickly agreed. Brunner’s tagline is “Ideas for a Smarter, Faster World,” and they seem to be living up to that with a Top 75 ranking among U.S. based ad agencies.

It’s Funner at Brunner

Brunner does work in a variety of areas including Insight and Startegy, Creative, Digital, Communications Planning, Media Planning and Buying, Mobile, Public Relations, Social Media, Shopper Marketing, One-to-One, and Measurement and Analytics. And they do it for big names like Heinz, Bob Evans, GNC, GlaxoSmithKline, Zippo, and Huffy. You can take a look at their work to get a better sense of their approaches to different kinds of campaigns. I really like the print campaign they did for Case Knives, but I’m sure you’ll have your own favorite. Brunner also has a great People section on their website, so you can get to know more about some of the folks behind the work.

If you’re digging what Brunner is all about, then you’ll want to take a look at their Careers page. They currently have a few opportunities that could be suitable for new or recent grads including Interactive Designer, Interactive Media Planner/Buyer, and User Experience Designer in Pittsburgh. There’s also an Interactive Media Planner/Buyer position in Atlanta. Additionally, Brunner encourages job seekers to apply to future openings or to apply for freelance work. There’s also an internship program and a Career contact on their Contact page, so you have a number of options if you’re trying to get in at Brunner.

Links to Help You Begin Your Research

What have you heard about Brunner?

Digital Kitchen

Willy Franzen — Fri, 04 Nov 2011 16:39:37 +0000

As I mentioned on Monday, I’m all about creative ways to find interesting companies that might be hiring (like looking at Halloween candy labels). Sometimes the ideas that I come up with are way out there, and sometimes they’re pretty simple. As I’ve randomly discovered more and more cool companies in my neighborhood, I’ve realized that walking around town and looking at the nameplates on buildings has to be worth trying. Though I’ve only done it casually so far, I think I probably would have come across Digital Kitchen more quickly if I had taken it a bit more seriously. They’re a Chicago, IL, Seattle, WA, and Los Angeles, CA based company that takes part in “creative mischief for progressive brands and entertainment properties.” In other words they’re a creative agency that has domes some pretty cool work for some pretty big names.

What’s Cooking?

The first thing that you notice when you land on Digital Kitchen’s website is that it’s beautifully designed and intended to direct all of your focus to their work. You can see what they’ve done for HBO (True Blood), AT&T (U-Verse), Discovery Channel (Shark Week), Showtime (Dexter), and lots of other big time brands. Beyond showing off their work, Digital Kitchen doesn’t have a lot to say about itself. If you want to get a look inside their offices, you can check out their Blog, and if you want a more basic overview, you can take a look at their Wikipedia page. If you like what you see, then you’ll want to check out Digital Kitchen’s Careers page, where you’ll see that they have some really cool positions like On-Air Traffic Coordinator (Los Angeles, CA), Web Developer (Los Angeles, CA), and Interactive Content Producer (Seattle, WA). Most of these positions require some previous experience, but I think that new grads with the right backgrounds could be a good fit for all of these positions.

Links to Help You Begin Your Research

What do you think of Digital Kitchen’s work?

Crain Communications

Willy Franzen — Thu, 03 Nov 2011 17:35:49 +0000

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

Crain Your Neck

What I really like about Crain Communications is that their lineup of brands serves a lot of different interests. They cover broader business news in Chicago, Cleveland, Detroit, and New York, and they cover the Advertising and Media Industry with titles like Advertising Age and TelevisionWeek. They publish Waste & Recycling News, and they have 7 publications focused on the Plastics and Rubber industries. High quality publications that target specific niches are great for advertisers, which is why Crain has an advantage over more general business publications. If you’re digging Crain’s approach to niches and you like their “Readers First” mentality, then you should definitely give their Jobs page a look. Right now they have a variety of great opportunities for new or recent grads including:

Assistant Web Producer – Ad Age (New York, NY)
Digital Assistant Managing Editor – Investment News (New York, NY)
Digital Media Analyst – Pensions & Investments (New York, NY)
Digital Reporter – Ad Age (San Francisco, CA)
Editorial Assistant – Pensions & Investments (Chicago, IL)
Editorial Assistant – Business Insurance (Chicago, IL)
Freelance Reporter – Ad Age (Washington, DC)
Marketing Database Administrator (Detroit, MI)
Part-time Editorial Researcher – Tire Business (Akron, OH)
Research Analyst – Staffing Industry Analysts (Mountain View, CA)
Staff Reporter – Plastics News (Akron, OH)
Video Editor – Crain’s Chicago Business (Chicago, IL)
Web Developer – Ad Age (New York, NY)

There are all kinds of cool opportunities at Crain, so hopefully one of them will appeal to you. Ad Age may be a sexy name because you heard about it in Mad Men, but don’t overlook writing for Plastics News or Tire Business–sometimes things that seem mundane are actually pretty interesting.

Links to Help You Begin Your Research

Do you read any of Crain’s publications?

DoubleVerify

Willy Franzen — Fri, 14 Oct 2011 16:01:08 +0000

Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.

They’ll DoubleVerify Your References

DoubleVerify’s verification is based on looking for six signals: Innapropriate Content, Geo-Targeting, Competitive Separation, Ad Placement, Fraud Detection, and Online Behavioral Advertising Compliance. They have technology that allows them to assess these areas so closely that they can identify problems with a single impression (ad view). It’s all part of their mission to “work tirelessly to keep brands safe, advertisers confident, and online advertising more accountable and trusted.” They must be doing a good job, as they’ve already worked with more than 200 Fortune 500 companies. If you want to learn more about how DoubleVerify is doing what they do, you should definitely read up on their Solutions and their Technology. If that piques your interest, then you should head over to DoubleVerify’s Careers page. Right now they have a number of openings including Product Support Engineer, UI Designer, and Technical Writer. They also have locations in Israel and the United Kingdom, so you may also want to check those out.

Links to Help You Begin Your Research

What do you know about DoubleVerify?

Empathy Lab

Willy Franzen — Wed, 28 Sep 2011 15:53:10 +0000

When I land on a company’s website, I have a semi-routine. I check out the About page, the Careers page, and try to dig into what the company does and what they’re about. When I landed on the site for Empathy Lab, I was thrown off my routine. They have a huge image with a headline that links to a blog post about buying tennis shoes front and center on their home page. This may seem an odd choice for an advertising and marketing agency, but it works. It instantly frames the Conshohocken, PA based firm as a group of innovative thinkers, which is exactly what you want from a company that aims to “create strategies, experiences and programs for companies seeking success in the digital landscape.” That’s why I’m not surprised that they made the Inc. 5000 with 201% three-year growth to $11.5 million in annual revenue.

Are You Empathetic?

Empathy Lab isn’t just a name. It’s also a mindset. That’s why Empathy Lab is focused on “viewing the world from the users’ perspective” and generating “client solutions so dead-on and insightful and insidiously right that they seem guided by almost supernatural forces.” (Take note: empathy is also the secret to landing a job.) If you want to see what work looks like when it’s “guided by almost supernatural forces,” look no further than Empathy Lab’s Case Studies. They’ve done some cool stuff, and it’s just a sliver of the services that they offer. And after you take a look at those, you may want to dig into Empathy Lab’s Ideas. If you’re digging it all, then it’s time to head over to the Empathy Lab Careers page. They have a number of entry level positions including Junior Designer, Mobile Developer, HTML Developer, and Associate Project Manager. Hopefully one of them will be a good fit for you.

Links to Help You Begin Your Research

What have you heard about Empathy Lab?

Traffiq

Willy Franzen — Mon, 19 Sep 2011 16:48:56 +0000

We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.

With IQ

Right now Traffiq works with more than 2,500 publishers and more than 400 agencies and advertisers. That’s just a tiny sliver of the market, but it seems very clear that Traffiq is focused on quality over quantity–just look at the publishers they work with: Elle, Esquire, The Washington Post, Glam Media, Car and Driver, The Hearst Corporation, and TV Guide to name a few. Quality ad inventory brings quality advertisers, so it should be no surprise that Traffiq has been able to grow at a 474% rate over the past three years to $9.1 million in revenue. If you’d like to dig deeper into what Traffiq does, you should read through some of their case studies. After you do that, then you can look at Traffiq’s jobs, which they hide on their Contact page. Right now they’re looking for a Tech Support Analyst. That’s the only entry level position, but they do have internships in Media Planning, Product Management, and Development, so there could be opportunities in those areas in the future.

Links to Help You Begin Your Research

Did you know how ads get displayed?

CreativeFeed

Willy Franzen — Fri, 16 Sep 2011 16:43:20 +0000

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

Feed Your Creativity

Ok, I’ll admit that the whole Currency thing is a little bit gimmicky, but I like it. It helps define who CreativeFeed is, and it makes them stand out from other agencies. They’re not just doing what every other firm does, they’re working “to create the next piece of culture that will be shared and talked about.” It shows in CreativeFeed’s work. They’ve done some really cool stuff and worked with big name clients like Chiquita, the Jack Welch Management Institute, Microsoft, Wal-Mart, and Calvin Klein. CreativeFeed does a great job of showing off what they’ve done, so I highly recommend that you take a look at it. And if you like what you see, then you should head over to CreativeFeed’s Jobs page. Right now they’re looking for Junior Copywriters and Junior Designers in addition to Editorial and Social Media Interns. These look like really cool jobs, but make sure they don’t try to pay you in Currency with a capital-C.

Links to Help You Begin Your Research

What have you heard about CreativeFeed?

EdgeCore

Willy Franzen — Thu, 15 Sep 2011 16:49:02 +0000

A couple of days ago I mentioned how much I love the diversity of companies that I find on the Inc. 5000 list. The best part of that is the geographic heterogeneity. It’s extremely difficult to learn about interesting companies that aren’t in major population centers. It’s partly because there aren’t nearly as many of them, but it’s also because successful companies in smaller cities don’t usually get a ton of media attention outside of their own market. Luckily there are some exceptions like the Inc. 5000, which is where I found out about EdgeCore. They’re a Cedar Falls, IA based “advertising agency that specializes in the strategic development of creative concepts and integrated branding and promotional campaigns for clients nationwide.” They may be located in a small city, but they’re still the 614th fastest growing private company in the U.S. with 527% three-year growth to $5.5 million in revenue.

Live on the Edge

While EdgeCore has a number of interesting clients, the one that you’re likely most familiar with is Verizon Wireless. EdgeCore worked out a deal “to serve the marketing needs of Verizon’s Indirect Channel across the nation.” They’re the only agency to score that kind of deal, which is pretty cool. There isn’t all that much information on the EdgeCore site, so if you really want to dig into who they are and what they’re about, you’ll have to take a look at their blog. If that gets you excited about EdgeCore, then you can take a look at the company’s Careers page. They seem to have an open call for talent (typical ad agency positions), and they’re specifically looking for an Account Executive right now.

Links to Help You Begin Your Research

Are you looking for a job in a smaller market? Where?

Levelwing

Willy Franzen — Fri, 09 Sep 2011 14:16:14 +0000

The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.

Be Level Headed

Levelwing does pretty much everything that you’d expect an advertising agency to do, though the focus is definitely online. You can get a full rundown of the services that they offer here. They provide those services to a wide range of big name clients including the Bahamas Ministry of Tourism, BMW, Le Creuset, Nickelodeon, Thrillist, and many more major companies. If you want to take a closer look at the kind of work that they’ve done for these companies, you can take a look at Levelwing’s Case Studies. If their work speaks to you, then you might want to head over the the Levelwing Jobs page. Right now they have a number of positions that might be suitable for new or recent grads including Account Analyst (Charleston, SC and New York, NY), Account Coordinator (Charleston, SC), Data and Reporting Analyst (Charleston, SC), Inside Sales Representative (Charleston, SC and New York, NY), Social Research Analyst (Charleston, SC), and SQL Database Developer (Charleston, SC). Give the jobs a look and see what gets you excited.

Links to Help You Begin Your Research

What have you heard about Levelwing?

Phenomenon

Willy Franzen — Fri, 02 Sep 2011 16:35:14 +0000

When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.

Are You a Phenomenon?

Phenomenon focuses on four key areas: Marketing Innovation, UX Innovation, Digital Innovation, and Cultural Innovation. I haven’t seen their work, but their model of anonymity is innovative, so I’ll trust that their work is too. If you do want to learn more about Phenomenon, you’ll probably want to read their Who We Are and What We Do pages, but it’s more important to read their Hiring Us page. It explains how they’re different and why they’re different. If you’re digging it, then you can just e-mail BecomeA@phenomenon.com and apply for a job (love that e-mail address). Or if you’re looking to apply for an actual position, you can check out Phenomenon’s Careers on LinkedIn. They’re looking for an Events Marketing Specialist and a Freelance Copywriter/Proofreader (Chicago, IL). I have no idea why they don’t also post these jobs on their site.

Links to Help You Begin Your Research

What have you heard about Phenomenon?

Likeable Media

Willy Franzen — Mon, 29 Aug 2011 16:16:17 +0000

A lot of people don’t realize how important being likable is in the job search. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).

Are You Likeable?

Likeable Media calls their employees “Buzz Builders.” Why? That’s what they do. Likeable Media calls itself a full-service social agency, which means that they can do everything from creating and implementing a social media strategy to doing the actual dirty work of producing content, updating social media profiles, and running social advertising campaigns. They’re working with names like 1-800-flowers, Omaha Steaks, Neutrogena, Cancer Treatment Centers of America, and Cumberland Farms, and if you’d like to take a look at the kind of work they produce, you can check out their case studies. If you think you’re likable and have it in you to be a Buzz Builder, then you should check out Likeable Media’s Jobs page. They have an open call for talent, but they don’t post positions on their own Jobs page. However, it does appear that Likable Media posts some openings across the web, so you can also check out all of their current job postings by using our job search engine.

Links to Help You Begin Your Research

What have you heard about Likeable Media?

Intergi

Willy Franzen — Fri, 26 Aug 2011 16:12:16 +0000

A few years ago during the beginning of the recession, I featured a bunch of jobs in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.

Game On

Intergi is in the business of “site representation,” but a better explanation might be that they monetize gaming related traffic. They’ve built out a significant network of publishers and advertisers that enables them to offer a ton of value to both sides. You can read about their offerings for publishers here and their offering for advertisers here. Integri not only works with publishers, but they also are a publisher. GameZone.com is their major property, but I suspect that there might be a few more sites. I couldn’t find a list of Intergi’s publishers, but they do have a Client List. If you’re interested in the video game media business, then Intergi would be a great place to work. They’ve bee growing their headcount, and they have a bunch of entry level jobs posted on their Careers page. These include Online Editor, Web Designer, Book Keeper, Junior Account Executive, and Account Coordinator. The weird thing is that I can’t figure out how you’re supposed to apply for these positions. There’s no link, button, or e-mail address. WHOOPS! I guess you should use their Contact page to apply.

Links to Help You Begin Your Research

Are you a gamer?

Spiceworks

Willy Franzen — Thu, 18 Aug 2011 10:46:57 +0000

I don’t know a lot about Information Technology despite my being pretty in touch with the tech world. According to Wikipedia it’s “the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications” and it includes “anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism.” In other words, IT can mean a lot of different things to a lot of different people. What I do know about IT is that it can be a huge cost center for businesses of nearly any size. Once you slap the IT tag on something, the price shoots through the roof. That’s why I was shocked to come across a company that offer free IT tools. Spiceworks is based in Austin, TX, and they have built “an easy-to-use software app that simplifies the life of IT pros…kinda’ like an ‘iTunes for IT management.’” And all of you non-techies better not stop reading, they have jobs for you too.

Are You Spicy Enough?

It seems kind of wacky to offer a free product in an industry where the streets are paved with gold, but the people at Spiceworks certainly aren’t stupid–they were on to something. If your customer base has access to big budgets and is accustomed to making big spending decisions, you can try to sell something to them and be just like every other IT vendor out there, or you can earn their trust and make them like you with a killer free product. Then you can provide access to your huge audience of big spenders by selling advertising to other IT vendors who want to reach them. This is an extremely well thought out advertising model. If you want to go orange (Spiceworks orange) and be part of the “free IT revolution,” then take a look at Spiceworks’ Jobs page. Right now they are looking for Online Media Account Executives, Marketing Managers, Software Engineers, UI Application Developers, and User Experience Designers. If those positions don’t quite suit you, don’t be afraid to submit a general application. You can get an idea of the other roles they offer by checking out Spiceworks’ Team page.

Links to Help You Begin Your Research

What have you heard about Spiceworks?

Apparel Media

Willy Franzen — Mon, 15 Aug 2011 14:00:58 +0000

A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local business have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.

Be a Running/Kicking/Throwing Advertisement

The idea of using advertising to subsidize uniform purchases isn’t anything new. What’s new is the way Apparel Media is doing it. Not only are they linking up local teams with national advertisers, but they’ve built an infrastructure that enables them to create these links through the local custom apparel print shops that teams would typically go to get their jerseys. This is an interesting choice, because I could easily see Apparel Media’s trying to do all of the printing and delivery themselves. What’s also cool about Apparel Media is that they enable advertisers to get the exact kind of targeting that they want. If you want to reach ultimate frisbee players in Des Moines with your brand, IA, Apparel Media can help you do that. Or you can get your brand on thousands of little league jerseys. The opportunities are pretty much endless. Additionally, Apparel Media is building out an analytics platform so that advertisers can measure the success of their campaigns. If you’re excited about what Apparel Media is doing, check out their Jobs page. Right now they’re looking for people in UI Design/Development, Program Management, and Account Management. This looks like an amazing opportunity to get in early on something that could be really big.

Links to Help You Begin Your Research

What do you think of Apparel Media?

MyBuys

Willy Franzen — Wed, 10 Aug 2011 16:15:26 +0000

Baseball is considered a tough sport because even the greatest players fail about 60% of the time (taking a walk is never a failure!). I think that means if e-commerce were a sport, nobody would play it. Failing 97% of the time on average doesn’t sound like much fun, does it? (I guess that’s why a lot of people hate the job search.) If most e-commerce companies could get to even a 96% failure rate, they’d be thrilled. MyBuys is a company that aims to help online businesses sell to the 97% of people who don’t buy (they call them “Group97″). They’re headquartered in Redwood City, CA, and they also have a large presence in Ann Arbor, MI. MyBuys’ focus is on personalization. They believe that by learning more about customers every time that they don’t buy something, you can craft a personalized message or offer that is more likely to convince them to become buyers. What’s really cool is that MyBuys has developed technology to automate this.

Get out of Group97 for Job Seekers

The difference between a 96% and 97% failure rate doesn’t seem all that big, but it would actually represent a 33% increase in sales. Can MyBuys deliver those kind of results? I’m sure it depends on the client, but here’s the MyBuys pitch:

MyBuys offers a better way to engage with Group97, consistently and over the entire customer lifecycle. We get to know shoppers; match their interests to the products in your catalog; learn more about them every time they interact with your business; and present them with the most compelling offers coordinated across all touch points.

I know we’ve talked about retargeting recently, MyBuys offers a different approach for convincing non-buyers the error of their ways. If you want to see what this looks like in action, you can read up on some of MyBuys’ Case Studies along with their Solutions Overview. If you’re intrigued by what MyBuys is doing, then I recommend that you take a look at their Careers page. They have a number of opportunities that seem suitable for new or recent grads including Business Development Associate (Ann Arbor, MI), Client Success Associate (Ann Arbor, MI), Client Success Analyst (Ann Arbor, MI), Media Analyst (Ann Arbor, MI), Financial Analyst (Ann Arbor, MI), and Software Engineer Associate – Engineering Development Program (Ann Arbor, MI). Oddly enough, all of the positions in Redwood City, CA require more experience.

Links to Help You Begin Your Research

Are you part of Group97?

Admeld

Willy Franzen — Mon, 01 Aug 2011 15:24:55 +0000

A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.

Melding Admeld

Why is Admeld so valuable? They have built a platform that helps publishers sell ads more efficiently in a market littered with middlemen. By helping customers optimize the ad sales process, Admeld is able to significantly increase the revenue that publishers generate. The way they do this is a little confusing for someone not in the advertising industry, but this video should help you better understand how their business works.

Until the acquisition gets approved, Admeld is going to continue to operate independently from Google. It’s hard to say how that will affect their hiring, but they continue to have jobs posted on their Jobs page. If you don’t mind a little uncertainty (and like the idea of ending up a Google employee), then you may want to consider a few positions they have like Demand Services Account Manager (London/Berlin/NYC), Client Services Account Coordinator (Berlin), UI Engineer (NYC and Toronto) and Software Engineer – Ad Serving (NYC). Even if Admeld isn’t right for you, you should think about how acquisition news might help you with your job search.

Links to Help You Begin Your Research

What do you know about Admeld?

ReTargeter

Willy Franzen — Mon, 25 Jul 2011 15:12:15 +0000

Want to be part of the One Day, One Job/Internship team? Here’s your chance!

I’m about to head over to TechWeek to check out midVenturesLAUNCH. It’s an event for new startups to launch and release new products. I figure it’s a good scouting opportunity for finding companies to tell you about. As I was looking over the website for the event, I realized there were a bunch of sponsors that probably have job opportunities. One that caught my eye was ReTargeter, which is an online advertising company based in San Francisco, CA. Last week we looked at RadiumOne and their social targeting technology. Today we’re going to look at ReTargeter and their approach to targeting. Retargeting is all about showing ads to people who have already shown interest in something. I actually started seeing ads for TechWeek all over the Internet after I visited their site a few times. That’s retargeting. (We covered the topic previously in our post about FetchBack.)

ReTarget Your Job Search

ReTargeter says that their retargeting campaigns are 300% more effective than regular ad campaigns. I believe it. Though retargeting isn’t a replacement for traditional online advertising, it’s an excellent supplement. The best way to get a feel for what ReTargeter does is to read through their Case Studies. You’ll also want to check out their Product offerings. I could totally see a job seeker trying out retargeting. I’m not sure how cost-effective it would be, but imagine having a recruiter constantly see ads for hiring you after he or she visits your online resume. I’d love to see someone try it. It might even be a good way to convince the folks at ReTargeter to hire you. Right now their Jobs page shows that they’re looking to fill a number of positions that could be suitable for new or recent grads including Account Executive, Ad Operations Specialist, Front-end Developer, Back-end Engineer, Community Manager, Community Ninja, and Office Manager. Check them out.

Links to Help You Begin Your Research

What ads get retargeted to you?

RadiumOne

Willy Franzen — Thu, 21 Jul 2011 16:36:37 +0000

In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.

Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.

A Social Target

Despite the fact that RadiumOne claims to be the first at what they’re doing, I’m sure you’ve heard the term social advertising before. It’s not really a new idea, but it’s an idea that is now ready for the mainstream. So what makes RadiumOne stand out? Results.(What else matters?) This TechCrunch article discusses how RadiumOne has significantly increased advertising ROI for clients. RadiumOne is able to do this because they have great data source. You may assume that they’re partnered with Facebook, but they actually gather data from partners like “niche social networks, blogs, URL shorteners, and media-sharing sites.” RadiumOne has built an entire social ad network parallel to traditional online ad network–they work with different publishers, they use different data, and they deliver different ads. It seems to be working for everyone. If you’re excited about the future of social advertising, check out RadiumOne’s Jobs page. They have a number of positions suitable for new grads including Technical Operations Analyst, Display Optimization Analyst, and Media – Account Manager. There are also a few positions that don’t have job descriptions, so you may want to look at those too.

Links to Help You Begin Your Research

What do you think of what RadiumOne is doing?

Complex Media Network

Willy Franzen — Tue, 19 Jul 2011 16:22:09 +0000

I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.

It’s Complex

I had heard about Complex before from some internship postings that I came across, but I only really took another look at them after a reader e-mailed me to tell me that he had landed an internship with Complex Media Network. After taking a closer look, I realized that Complex has done something really impressive. They took a magazine (which always has two covers–one male celebrity and one female celebrity) that was started in Mark Ecko in 2002 and used it to launch a much larger network. By getting publishers who cover similar topics to join they’re network, they’re able to sell advertising on a much larger scale while still staying true to their target demographic. Here are some case studies to give you a better idea of how Complex Media actually leverages their network. If you’re a true “influential 20-something male consumer” or you want work in a business that focuses them, check out jobs at Complex Media Network. While they don’t have any positions posted for new grads, I’ve heard that both applying through their General Inquiries form and tweeting at Complex employees can deliver good results.

Links to Help You Begin Your Research

Do you read Complex?