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Entry level jobs in Account Management

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Account Management. You can also look at internships in Account Management.

Yodle

by Willy Franzen on June 13, 2011

I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.

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Tagged as: account management, advertising, all employers, Arizona, California, consulting, local, local marketing, marketing, Massachusetts, New York, North Carolina, online marketing, Philadelphia, sales, sem, seo, Texas, Virginia

Balihoo

by Willy Franzen on June 1, 2011

Yesterday we talked about social media marketing. Today we’re going to dive into local business marketing. I’m far more excited by the latter–maybe it’s because there’s something that I love about small businesses or maybe it’s because the payoff from local marketing seems like it can come much more quickly. We’ve seen a variety of companies including Groupon, SinglePlatform, and BrandMuscle that have developed products and services to help local businesses market themselves, and today we’re going to look at a company that has taken a slightly different approach to local marketing. Balihoo is based in Boise, ID, and they are “the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs.” In other words they help big companies with lots of locations tailor their marketing efforts to specific locales.

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Tagged as: account management, advertising, all employers, analyst, Idaho, local, local marketing, marketing, online marketing, quality assurance, quality engineer, sales, software development, web development

Network Communications, Inc.

by Willy Franzen on May 26, 2011

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, editorial, Georgia, interactive media, magazines, media, publishing, real estate, sales, social media, software development, web development, writing

YuMe

by Willy Franzen on May 20, 2011

Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.

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Tagged as: account management, advertising, all employers, analyst, California, Illinois, interactive media, media, Michigan, mobile, New York, operations, planner, sales, technical support, Texas, video

Banyan Branch

by Willy Franzen on May 16, 2011

I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?

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Tagged as: account management, advertising, agency, all employers, analyst, business development, communications, interactive media, marketing, online marketing, public relations, social media, Washington

Metromix

by Willy Franzen on May 13, 2011

My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.

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Tagged as: account management, advertising, all employers, blogging, Colorado, editorial, events, food, Illinois, journalism, local, marketing, music, nationwide, Ohio, online marketing, restaurants, sales, social media, writing

Involver

by Willy Franzen on April 20, 2011

Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.

These days it’s hard to find an advertisement where a brand isn’t encouraging you to Like them on Facebook or Follow them on Twitter. (And since I mentioned it, you should Like Us, Follow Me, and Join our LinkedIn Group.) I’m still not convinced that it’s a better idea to send traffic to your presence on someone else’s site than it is to send people to your own site, but everybody is doing it. And if you’re going to do it, you might as well do it right. Involver is a company that “provides marketers with everything they need to create rich experiences across the social web.” They’re based in San Francisco, CA, but they’re adding offices rapidly. So far they also have locations in New York, NY; Austin, TX; Los Angeles, CA; and Chicago, IL. To put it more simply, Involver has built a platform on top of the major social media platforms. By using Involver, you can more simply craft an exceptional user experience within the framework of sites like Facebook and Twitter.

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Tagged as: account management, all employers, California, design, engineering, Illinois, marketing, New York, online marketing, sales, social media, social networking, software development, Texas, user experience, web development

SinglePlatform

by Willy Franzen on April 18, 2011

This is a sponsored post for SinglePlatform.

There’s no doubt that the web has changed the way that people find and make reservations at restaurants, yet most restaurants seem stuck in 2002 when it comes to handling their own web presences. It doesn’t make any sense considering how competitive the food industry is. You’d think that restaurant owners would want to use every possible advantage to capture customers and encourage people to eat at their restaurants. The only answer is that managing a web presence is too complicated for the average restaurant owner. That’s why SinglePlatform was founded. They’re a New York, NY based company (with job offerings across the country) that “provides hotels, restaurants, bars and PR firms one stop to manage their digital presence and gain customers.”

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Tagged as: account management, advertising, all employers, business development, food, local, local marketing, New York, online marketing, restaurants, sales, seo, social media

Elance

by Willy Franzen on April 14, 2011

You know all about looking for work–that’s why you’re reading this. You’re looking for a full-time, permanent job because that’s what you’re supposed to do after you graduate. But what if that’s not for you? Or what if you’re just trying to earn some money until you find the right gig? You can freelance. But where do you find those kinds of opportunities? Here’s a hint: it rhymes with freelance. Elance is a Mountain View, CA based company that has built the “world’s leading platform for online employment.” And they really mean online employment. If you’re looking to work (or hire) on an hourly or project basis and meeting face to face isn’t important, then Elance is the place to go.

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Tagged as: account management, all employers, California, customer service, human resources, sales, software development, web development

Octagon

by Willy Franzen on April 11, 2011

Usually when readers recommend companies, I put them on my list and cover them soon after if they look interesting and have relevant opportunities. Lately I’ve had two readers mention that they applied to Octagon, but I somehow overlooked the company. My only excuse is that I’m often skeptical of sports and entertainment marketing companies because there are so many sports marketing hiring scams. But that’s very clearly not the case with Octagon, they’ve been around since 1983 and they have offices all across the world. As they put it, they’re “the recognized, global thought leader in passion-based, sports & entertainment marketing.” Some of people they represent are Chris Paul, Michael Phelps, Randy Johnson, John Elway, Elena Dementieva, Landry Fields, Michael Johnson, Anna Kournikova, Apolo Anton Ohno, and many more huge names.

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Tagged as: account management, all employers, Argentina, Arkansas, Australia, baseball, basketball, bilingual, Brazil, California, Canada, China, communications, Connecticut, entertainment, events, Florida, football, France, Georgia, Germany, hockey, Illinois, India, interactive media, international, Japan, journalismw, Maine, marketing, media, Minnesota, music, New York, North Carolina, public relations, qatar, Russia, sales, Singapore, social media, south africa, Spain, sports, Sweden, turkey, United Kingdom, Virginia, web development, writing

Shecky’s

by Willy Franzen on April 8, 2011

I like writing about companies that I find interesting, which isn’t hard because I have very broad interests. However, I occasionally come across a company that I know is interesting, but it just doesn’t resonate with me. That’s definitely the case with Shecky’s. They’re a New York, NY based company that makes it their “mission to create social experiences that empower and reward women to discover and socialize with their girlfriends.” I think you can understand why that doesn’t resonate with me, but you’ll impressed to learn that Shecky’s was actually founded in 1998 by a Wall Street executive named Chris Hoffman. Despite the potentially ambiguous first name, Chris is a man who is apparently very in touch with “what women want.” He started by publishing the 1st Shecky’s Bar, Club & Lounge Guide in 1998, and then moved on to hosting hosts the “1st Girls Night Out” in New York City in 2001. In 2002 Chris found Claudia Chan and made her president after merging her company into Shecky’s. The business has continued to grow with a focus on improving the interactions that women have with their girlfriends, and I’m sure having a woman at the helm who understands the market better than any man ever could is a big reason for that.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, customer service, editorial, events, Florida, Georgia, Illinois, Massachusetts, media, Missouri, New York, Pennsylvania, photography, publishing, sales, Texas, Washington DC, writing

ConsumerTrack

by Willy Franzen on April 7, 2011

Advertising is supposed to deliver results, but for the longest time it was nearly impossible to tell whether an ad was actually performing as it should. The Internet has changed that, and it’s caused problems for lots of businesses that rely on ad sales for revenue. However, there are plenty of other businesses that are reacting quickly to these market changes and giving advertisers what they want. One of these companies is ConsumerTrack, which is based in El Segundo, CA. They specialize “in creating, managing, optimizing and monetizing marketing campaigns for a variety of companies ranging from small lenders and finance groups, to Fortune 500 banks and blue chip companies.” These aren’t just any marketing campaigns though, they’re designed in a way to ensure that clients are getting a maximum return on investment for their advertising dollars.

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Tagged as: account management, advertising, affiliate marketing, all employers, California, marketing, media, media planner, online marketing, sales, sem, seo, software development, web development

Corbis

by Willy Franzen on April 4, 2011

Have you ever grabbed a photograph off the Internet for an assignment? I’ll bet most students have done this at some point. But how many actually think about whether or not they have the right to use that image? It may not seem important, but what if that photo is being published in a newspaper, magazine, or blog? The person who created the image needs to be compensated. The same can be said for other creative works like videos, illustrations, music, and more. The problem is that individual creators don’t want to spend their time selling their work and protecting their copyrights–they want to keep putting out more quality work. That’s why companies like Seattle, WA based Corbis exist. They buy and sell the rights for creative intellectual property. They have a massive catalog, so if you needed an image of fly fisherman with a mountain in the background at sunset, they have what you need. In other words they bring efficiency to a market that would otherwise be extremely fragmented and inefficient.

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Tagged as: account management, all employers, arts, Canada, creative, design, Hong Kong, international, legal, licensing, New York, photography, sales, user experience, Washington, web development

Coyote Logistics

by Willy Franzen on March 25, 2011

Did you know that there’s a wild coyote population that lives in downtown Chicago? I’ve heard plenty about suburban coyotes (my dog was attacked by one a while back), but you don’t hear much about urban coyotes. I even saw one running through the streets once, but I assumed it was someone’s German Shepherd that got loose until I learned about Chi-town’s coyotes and their affinity for eating vermin. Anyway, there are also coyotes on the North Shore–Lake Forest, IL to be specific, but I’m not talking about wild dogs. I’m talking about Coyote Logistics, a logistics firm that was referred to me by a reader and that came in at #6 on the Inc. 500 last year with 13,847% three-year growth to $249.8 million in revenue. Since many of you probably know less about logistics than you do about urban coyotes (now that I’ve told you all about them), I’m going to enlighten you with a definition straight from Wikipedia. Logistics is “the management of the flow of goods and services between the point of origin and the point of consumption in order to meet the requirements of customers,” and it “involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and occasionally security.”

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Tagged as: account management, all employers, business development, customer service, Illinois, logistics, operations, rotation program, sales, supply chain, transportation

Reader’s Digest Association

by Willy Franzen on March 23, 2011

I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.

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Tagged as: account management, accounting, advertising, all employers, editorial, finance, food, interactive media, interior design, leadership development, magazines, marketing, media, New York, online media, project management, publishing, sales, Washington, Wisconsin

Corporate Executive Board

by Willy Franzen on March 8, 2011

As someone who started a bootstrapped business straight out of college, I’ve had to rely on free resources to learn the tricks of the trade. Sites like Hacker News, SEOmoz, Mixergy have been invaluable to me. But you can only get so much for free. Fortune 500 companies often spend many millions of dollars to ensure that their executives are well informed and well advised. One place that 80% of Fortune 500 companies go for advice is The Corporate Executive Board. They are an Arlington, VA based company that helps “senior executives at the world’s leading organizations… and their teams with actionable insights, analytic tools, and advisory support to quickly and confidently focus efforts on what they need to know, and do, next.” The Corporate Executive Board spun off from The Advisory Board Company (they focus only on healthcare and higher education) in 1997 and has since IPO’d.

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Tagged as: account management, all employers, analyst, Arizona, Australia, business development, California, Canada, communications, community management, compliance, consulting, customer service, data, design, finance, human resources, Illinois, India, information technology, law, market research, marketing, Massachusetts, member services, Minnesota, New York, quantitative, research, sales, Singapore, software development, strategy, training, United Kingdom, Virginia, Washington DC, web development

Voxiva

by Willy Franzen on February 18, 2011

Looking for an entry level job in Boston, MA? MATCH might have just what you’re looking for.

If you’ve been a reader for a while, you probably know that I love using magazine lists to find interesting companies. I just found out that Fast Company released their list of Most Innovative Companies. It’s led by names like Apple, Twitter, and Facebook, but there are also some unfamiliar names on there–and that’s what we’re looking for. One of the names on the list that caught my eye was Voxiva. They’re a Washington, DC based company that delivers “interactive mobile health services.” They’ve been around since 2001, and they offer patient engagement services that “combine multiple technologies – SMS text messaging, interactive voice, email, mobile apps, devices, and the web – to support prevention and wellness, disease management, adherence, and more.”

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Tagged as: account management, all employers, business development, health care, mobile, project management, public health, sales, software development, Washington DC, web development

Clickable

by Willy Franzen on February 15, 2011

Good news! We’re switching e-mail providers today. We have a sponsored e-mail (with awesome opportunities) coming later today, and that should come from our new provider, Aweber (check out their jobs). You probably won’t notice any changes right away (forgive us if we run into any glitches), but it’s going to help us offer you a much better e-mail experience in the long run.

A couple of weeks ago I got an e-mail from a high school friend saying that she’s collecting “class notes” for our school’s newsletter. She didn’t suppress the recipient list, so it’s been a big reply all fest (luckily my graduating class was only 46). It’s truly interesting to see where all of my friends and what they’re doing 9 years after graduating high school. Beyond that, it’s a great source of new ideas for companies to feature. One of my friends is currently working at Clickable, a New York, NY based company that offers a “live Web platform to make online advertising Simple, Sophisticated and Profitable.” Chances are that you’ve never dabbled in online advertising (though maybe you should), but I can assure you that it gets complex very quickly–especially when you are running ads through platforms like Google AdWords, Facebook Ads, and Microsoft AdCenter. Clickable offers a software solution that makes everything way simpler.

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Tagged as: account management, advertising, all employers, business development, design, marketing, New York, online marketing, sales, sem, social media, social networking, web development

Return Path

by Willy Franzen on February 9, 2011

There’s only one thing more annoying than getting spam in your inbox—getting real messages sent to your spam box. Unfortunately, because spam is such a problem, ISPs are extremely strict about which e-mail messages get through spam filters. This can sometimes be a problem when you’re sending e-mail individually, but it becomes a much bigger problem when you’re sending bulk. Whether you’re sending hundreds of thousands of messages a month like I am or billions of messages a month like Facebook does, you have to ensure that your e-mails get to your users inboxes. It’s a complicated science, but there are companies that specialize in e-mail deliverability. One of—if not the biggest name in the industry is Return Path. They’re headquartered in New York, NY with major offices in Broomfield, CO and Sunnyvale, CA, and they’re experts on all of the issues surrounding e-mail deliverability and spam detection.

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Tagged as: account management, all employers, analyst, California, Colorado, customer service, e-mail, finance, information technology, New York, sales, software development, web development

Wieden + Kennedy

by Willy Franzen on February 7, 2011

I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.

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Tagged as: account management, advertising, all employers, analyst, arts, China, copywriting, design, entertainment, finance, India, international, Japan, media planner, Netherlands, New York, Oregon, planning, risk management, sales, United Kingdom

Cardlytics

by Willy Franzen on January 27, 2011

Just yesterday I had a few people complaining to me that they weren’t having any success finding interesting, non-scammy jobs on job boards. That’s like complaining that you can’t find any healthy options at Cinnabon. You’re missing the point. The best way to go about the job search is to seek out interesting companies that appear to be growing, regardless of whether or not they have jobs posted that match up with your qualifications. It’s not easy, and it can often feel like a waste of time, but when it pays off, it pays off big. A perfect example is Cardlytics. Their name has popped up in a couple of articles that I’ve read recently including this one from The Washington Post. They’re an Atlanta, GA based company that has developed a “Transaction Marketing System” that “integrates into a financial institution to deliver relevant offers to consumers based on their everyday purchases.” I know it sounds really creepy, but it’s happening, and you’re probably going to be better off because of it.

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Tagged as: account management, advertising, all employers, credit, finance, Georgia, marketing, personal finance, sales

Wikia

by Willy Franzen on January 26, 2011

Yesterday our e-mail provider failed to send out our daily e-mail about Organic Motion. You can find that post here. We’re working on changing providers to make sure this doesn’t happen again.

If you’re not spending at least 15 minutes a week reading Wikipedia articles, you’re selling yourself short. As a job seeker you need to be constantly learning about new stuff. Wikipedia is an amazing, free resource for learning about general concepts, but what if you are seeking more specific knowledge? The Wiki format is great, but that’s not what Wikipedia is about. Luckily, there are all kinds of Wiki-powered communities that cover niche topics “ranging from video games, TV shows and movies to food, fashion, and environmental sustainability.” Wikia is a San Francisco, CA based company that provides the platform for many of these Wiki-based communities. The company was founded by Jimmy Wales, who also founded Wikipedia (he’s the creepy guy who stares at you and asks for donations on all of their pages). Both sites use very similar technology, but Wikia is a place for more focused communities that may or may not have a commercial purpose.

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Tagged as: account management, advertising, all employers, bilingual, California, community management, design, entertainment, international, marketing, sales, social media, social networking, software development, user experience, video games, web development

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

TastingTable

by Willy Franzen on January 17, 2011

Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”

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Tagged as: account management, advertising, all employers, blogging, California, e-mail, editing, editorial, food, hospitality management, Illinois, Massachusetts, New York, Pennsylvania, restaurants, sales, social media, Washington DC, writing

Seeing Interactive

by Willy Franzen on January 14, 2011

Ten years ago, who would have thought that both major and local newspapers would be losing money, and small no-name online publishers would be raking in millions of dollars? We all know that the Internet has changed the way that information is distributed and consumed, but far fewer people are aware of the economics behind it all. Newspaper advertising was all about offering the chance to be seen. The Internet came along and now you can know how many views, clicks, and purchases your advertising dollars delivering. There’s still a ton of value in the content that traditional newspapers are producing, but many of them have failed to figure out how to make producing that content profitable in the Internet age. Seeing Interactive is an Austin, TX based company that hopes to change that. They provide web-based products to publishers that cost nothing up-front while guaranteeing customers new revenue. It sounds a little crazy, but it sounds to me like Seeing Interactive has productized what a “web monetization consultant” (if such a thing exists) would do.

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Tagged as: account management, administrative, advertising, all employers, newspaper, operations, publishing, sales, software development, Texas, web development

Golin Harris

by Willy Franzen on January 12, 2011

It’s been a while since we took a look at a full-fledge PR firm (we’ve covered a ton in the past, check our public relations and communications tags). It’s not that they don’t offer great entry level opportunities, it’s just that they’re kind of boring to write about. As an outsider it’s hard for me to tell what makes one PR firm better than the other—I usually focus on clients lists, but even that’s not enough. You really need to dig deep and do some serious research to get a read on a PR firm. You’re probably wondering what about Chicago, IL (with offices across the world) based Golin Harris made them stand out to me. Well, someone I follow tweeted about the company’s jobs, and then I saw that they were named 2010 “Large PR Agency of the Year” by PRWeek. They were also a 2009 Holmes Report “Best Agency to Work For,” and that’s just the tip of the iceberg when it comes to honors and awards.

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Tagged as: account management, all employers, California, communications, entertainment, Florida, Georgia, health care, Illinois, Maryland, public relations, puerto rico, Texas, Virginia, Washington DC

BodyBuilding.com

by Willy Franzen on January 10, 2011

Does anyone else find it vexing that gyms get completely packed in the first few weeks of January? I have a lot of respect for people who use the new year to motivate themselves into getting in shape, and I’m certainly approaching my workouts with more energy than I was in December, but I hate the crowds. Last month I mentioned that I was reading Tim Ferriss’ new book, The 4-Hour Body. I recently finished it, and it has encouraged me to try some new things at the gym. One of the suggestions that I’m excited to try is “kettlebell swings.” They were a bit hard to understand until I saw a video of how to do them in one of Tim’s blog posts. The video was hosted on BodyBuilding.com, and when I went to check the site out I saw a link to a Careers section at the bottom of the page. I started looking around, and I learned that the Boise, ID based company is the most visited bodybuilding and fitness site in the world, the #1 sports nutrition e-commerce site, one of the top 500 e-commerce sites in America, and a former Inc. 500 company. I knew that online fitness could be big business, but I had no idea that BodyBuilding.com owned such a dominant place in the market.

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Tagged as: account management, all employers, blogging, customer service, e-commerce, fitness, Idaho, international affairs, marketing, online marketing, sales, sports, writing

Alloy Media + Marketing

by Willy Franzen on January 7, 2011

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

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Tagged as: account management, all employers, California, editing, editorial, entertainment, experiential marketing, information technology, interactive media, Iowa, marketing, Massachusetts, media, media planner, Minnesota, negotiation, New York, online marketing, project management, promotions, public relations, publishing, sales, social media, software development, web development

Loyaltyworks

by Willy Franzen on January 5, 2011

Very few brands can truly claim that they have loyal customers. And if you think about the ones that can (Apple for example), they usually don’t offer “loyalty programs.” If someone is loyal because you constantly reward them, then it’s not really loyalty, right? But that’s ok! Loyalty programs are an extremely effective marketing technique, and results are what matter—regardless of whether customer loyalty is genuine or synthetic. Loyaltyworks is an Atlanta, GA based company that “creates and manages full-service incentive, loyalty and reward solutions” for other businesses. Because running these types of programs can be complex for companies who want to stay focused on their core business, there’s a lot of room for Loyaltyworks to offer a full suite of of incentive, loyalty, and reward solutions.

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Tagged as: account management, all employers, Georgia, marketing, online marketing, promotions, sales, seo

E-Poll Market Research

by Willy Franzen on December 13, 2010

You’d be amazed if you knew how much research went into every little thing that you buy, consume, watch, and wear. Many companies can predict exactly how you will respond to a given marketing message (and I’m not talking about Hunch), and if they can’t, they’ll find a way to find out. Market research has been around for a long time, but the Internet has really changed the way its done.
Now you can reach nearly any person or any group of people with a survey nearly instantly—and at an extremely low cost. The problem is that online surveys and polls can be plagued by low quality results (think about how tv news Internet polls get hijacked by online groups). We’ve seen some big social networks like LinkedIn and Facebook start moving into online market research, but there are some companies that have been doing it a lot longer. E-Poll Market Research is a perfect example. They’re a Los Angeles, CA based market research firm that has been around since 1997, and they’re experts at helping clients meet “extremely tight deadlines” and overcome “research challenges that demand non-traditional approaches.”

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Tagged as: account management, all employers, California, data, market research, marketing, New York, research, sales

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