Did you know that there’s a wild coyote population that lives in downtown Chicago? I’ve heard plenty about suburban coyotes (my dog was attacked by one a while back), but you don’t hear much about urban coyotes. I even saw one running through the streets once, but I assumed it was someone’s German Shepherd that got loose until I learned about Chi-town’s coyotes and their affinity for eating vermin. Anyway, there are also coyotes on the North Shore–Lake Forest, IL to be specific, but I’m not talking about wild dogs. I’m talking about Coyote Logistics, a logistics firm that was referred to me by a reader and that came in at #6 on the Inc. 500 last year with 13,847% three-year growth to $249.8 million in revenue. Since many of you probably know less about logistics than you do about urban coyotes (now that I’ve told you all about them), I’m going to enlighten you with a definition straight from Wikipedia. Logistics is “the management of the flow of goods and services between the point of origin and the point of consumption in order to meet the requirements of customers,” and it “involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and occasionally security.”
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I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.
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Wisconsin
As someone who started a bootstrapped business straight out of college, I’ve had to rely on free resources to learn the tricks of the trade. Sites like Hacker News, SEOmoz, Mixergy have been invaluable to me. But you can only get so much for free. Fortune 500 companies often spend many millions of dollars to ensure that their executives are well informed and well advised. One place that 80% of Fortune 500 companies go for advice is The Corporate Executive Board. They are an Arlington, VA based company that helps “senior executives at the world’s leading organizations… and their teams with actionable insights, analytic tools, and advisory support to quickly and confidently focus efforts on what they need to know, and do, next.” The Corporate Executive Board spun off from The Advisory Board Company (they focus only on healthcare and higher education) in 1997 and has since IPO’d.
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Looking for an entry level job in Boston, MA? MATCH might have just what you’re looking for.
If you’ve been a reader for a while, you probably know that I love using magazine lists to find interesting companies. I just found out that Fast Company released their list of Most Innovative Companies. It’s led by names like Apple, Twitter, and Facebook, but there are also some unfamiliar names on there–and that’s what we’re looking for. One of the names on the list that caught my eye was Voxiva. They’re a Washington, DC based company that delivers “interactive mobile health services.” They’ve been around since 2001, and they offer patient engagement services that “combine multiple technologies – SMS text messaging, interactive voice, email, mobile apps, devices, and the web – to support prevention and wellness, disease management, adherence, and more.”
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Good news! We’re switching e-mail providers today. We have a sponsored e-mail (with awesome opportunities) coming later today, and that should come from our new provider, Aweber (check out their jobs). You probably won’t notice any changes right away (forgive us if we run into any glitches), but it’s going to help us offer you a much better e-mail experience in the long run.
A couple of weeks ago I got an e-mail from a high school friend saying that she’s collecting “class notes” for our school’s newsletter. She didn’t suppress the recipient list, so it’s been a big reply all fest (luckily my graduating class was only 46). It’s truly interesting to see where all of my friends and what they’re doing 9 years after graduating high school. Beyond that, it’s a great source of new ideas for companies to feature. One of my friends is currently working at Clickable, a New York, NY based company that offers a “live Web platform to make online advertising Simple, Sophisticated and Profitable.” Chances are that you’ve never dabbled in online advertising (though maybe you should), but I can assure you that it gets complex very quickly–especially when you are running ads through platforms like Google AdWords, Facebook Ads, and Microsoft AdCenter. Clickable offers a software solution that makes everything way simpler.
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There’s only one thing more annoying than getting spam in your inbox—getting real messages sent to your spam box. Unfortunately, because spam is such a problem, ISPs are extremely strict about which e-mail messages get through spam filters. This can sometimes be a problem when you’re sending e-mail individually, but it becomes a much bigger problem when you’re sending bulk. Whether you’re sending hundreds of thousands of messages a month like I am or billions of messages a month like Facebook does, you have to ensure that your e-mails get to your users inboxes. It’s a complicated science, but there are companies that specialize in e-mail deliverability. One of—if not the biggest name in the industry is Return Path. They’re headquartered in New York, NY with major offices in Broomfield, CO and Sunnyvale, CA, and they’re experts on all of the issues surrounding e-mail deliverability and spam detection.
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I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.
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Just yesterday I had a few people complaining to me that they weren’t having any success finding interesting, non-scammy jobs on job boards. That’s like complaining that you can’t find any healthy options at Cinnabon. You’re missing the point. The best way to go about the job search is to seek out interesting companies that appear to be growing, regardless of whether or not they have jobs posted that match up with your qualifications. It’s not easy, and it can often feel like a waste of time, but when it pays off, it pays off big. A perfect example is Cardlytics. Their name has popped up in a couple of articles that I’ve read recently including this one from The Washington Post. They’re an Atlanta, GA based company that has developed a “Transaction Marketing System” that “integrates into a financial institution to deliver relevant offers to consumers based on their everyday purchases.” I know it sounds really creepy, but it’s happening, and you’re probably going to be better off because of it.
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Yesterday our e-mail provider failed to send out our daily e-mail about Organic Motion. You can find that post here. We’re working on changing providers to make sure this doesn’t happen again.
If you’re not spending at least 15 minutes a week reading Wikipedia articles, you’re selling yourself short. As a job seeker you need to be constantly learning about new stuff. Wikipedia is an amazing, free resource for learning about general concepts, but what if you are seeking more specific knowledge? The Wiki format is great, but that’s not what Wikipedia is about. Luckily, there are all kinds of Wiki-powered communities that cover niche topics “ranging from video games, TV shows and movies to food, fashion, and environmental sustainability.” Wikia is a San Francisco, CA based company that provides the platform for many of these Wiki-based communities. The company was founded by Jimmy Wales, who also founded Wikipedia (he’s the creepy guy who stares at you and asks for donations on all of their pages). Both sites use very similar technology, but Wikia is a place for more focused communities that may or may not have a commercial purpose.
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There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.
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Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”
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Ten years ago, who would have thought that both major and local newspapers would be losing money, and small no-name online publishers would be raking in millions of dollars? We all know that the Internet has changed the way that information is distributed and consumed, but far fewer people are aware of the economics behind it all. Newspaper advertising was all about offering the chance to be seen. The Internet came along and now you can know how many views, clicks, and purchases your advertising dollars delivering. There’s still a ton of value in the content that traditional newspapers are producing, but many of them have failed to figure out how to make producing that content profitable in the Internet age. Seeing Interactive is an Austin, TX based company that hopes to change that. They provide web-based products to publishers that cost nothing up-front while guaranteeing customers new revenue. It sounds a little crazy, but it sounds to me like Seeing Interactive has productized what a “web monetization consultant” (if such a thing exists) would do.
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It’s been a while since we took a look at a full-fledge PR firm (we’ve covered a ton in the past, check our public relations and communications tags). It’s not that they don’t offer great entry level opportunities, it’s just that they’re kind of boring to write about. As an outsider it’s hard for me to tell what makes one PR firm better than the other—I usually focus on clients lists, but even that’s not enough. You really need to dig deep and do some serious research to get a read on a PR firm. You’re probably wondering what about Chicago, IL (with offices across the world) based Golin Harris made them stand out to me. Well, someone I follow tweeted about the company’s jobs, and then I saw that they were named 2010 “Large PR Agency of the Year” by PRWeek. They were also a 2009 Holmes Report “Best Agency to Work For,” and that’s just the tip of the iceberg when it comes to honors and awards.
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Does anyone else find it vexing that gyms get completely packed in the first few weeks of January? I have a lot of respect for people who use the new year to motivate themselves into getting in shape, and I’m certainly approaching my workouts with more energy than I was in December, but I hate the crowds. Last month I mentioned that I was reading Tim Ferriss’ new book, The 4-Hour Body
. I recently finished it, and it has encouraged me to try some new things at the gym. One of the suggestions that I’m excited to try is “kettlebell swings.” They were a bit hard to understand until I saw a video of how to do them in one of Tim’s blog posts. The video was hosted on BodyBuilding.com, and when I went to check the site out I saw a link to a Careers section at the bottom of the page. I started looking around, and I learned that the Boise, ID based company is the most visited bodybuilding and fitness site in the world, the #1 sports nutrition e-commerce site, one of the top 500 e-commerce sites in America, and a former Inc. 500 company. I knew that online fitness could be big business, but I had no idea that BodyBuilding.com owned such a dominant place in the market.
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Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.
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Very few brands can truly claim that they have loyal customers. And if you think about the ones that can (Apple for example), they usually don’t offer “loyalty programs.” If someone is loyal because you constantly reward them, then it’s not really loyalty, right? But that’s ok! Loyalty programs are an extremely effective marketing technique, and results are what matter—regardless of whether customer loyalty is genuine or synthetic. Loyaltyworks is an Atlanta, GA based company that “creates and manages full-service incentive, loyalty and reward solutions” for other businesses. Because running these types of programs can be complex for companies who want to stay focused on their core business, there’s a lot of room for Loyaltyworks to offer a full suite of of incentive, loyalty, and reward solutions.
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You’d be amazed if you knew how much research went into every little thing that you buy, consume, watch, and wear. Many companies can predict exactly how you will respond to a given marketing message (and I’m not talking about Hunch), and if they can’t, they’ll find a way to find out. Market research has been around for a long time, but the Internet has really changed the way its done.
Now you can reach nearly any person or any group of people with a survey nearly instantly—and at an extremely low cost. The problem is that online surveys and polls can be plagued by low quality results (think about how tv news Internet polls get hijacked by online groups). We’ve seen some big social networks like LinkedIn and Facebook start moving into online market research, but there are some companies that have been doing it a lot longer. E-Poll Market Research is a perfect example. They’re a Los Angeles, CA based market research firm that has been around since 1997, and they’re experts at helping clients meet “extremely tight deadlines” and overcome “research challenges that demand non-traditional approaches.”
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We love Bonobos because they make and sell awesome men’s clothing, but they also have awesome jobs. Right now they’re looking for a new Customer Service Ninja. If you’re interested, send your application to willy@onedayonejob.com and I’ll make sure it gets the attention it deserves (I’ve got an in). And if you want to try before you “buy,” here’s $50 off your first order.
If you’ve been doing some online holiday shopping, you may have noticed a new Internet trend. Once you visit a company’s site, you keep seeing their ads on every other site you go to. It’s called retargeting, and it’s the next big thing in Internet marketing/advertising. Why? Because it’s often cheaper than other forms of advertising, yet way more effective. The way it works is that companies drop a cookie (see the Wikipedia entry on cookies to learn more) on your computer when you visit their website. Ad networks can read this cookie, and they know to show you ads for products that you’ve already shown interest in (which means that you’re way more likely to buy). Lately I’ve been seeing a lot of ads for Bonobos and TOMS Shoes. Hopefully you haven’t been shopping for anything too embarrassing. Anyway, retargeting is taking off, and one of the big names in the business is Tempe, AZ based FetchBack. In fact, they’ve already been acquired, but they still seem to be running independently.
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Now that we’re entering the holiday season, it’s time for all kinds of promotions, sales, and contests. The holidays can be financially stressful for a lot of people, which is why so many companies offer promotions that try to ease that burden a little bit. Black Friday sales are probably the most visible way that retailers do this, but you also see plenty of interactive promotions this time of year. If one of your favorite brands is doing a holiday promotion, there’s a decent chance that ePrize is behind it. They’re a Detroit, MI based company that offers a wide range of solutions—from sweepstakes to collect & win to loyalty programs. I’ve run contests on this site before, and it’s not easy to do effectively—especially if you don’t have experience. ePrize brings more of a decade of experience to the table, so they can ensure that their clients get a serious return on all of the free stuff that they’re giving away.
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Today is One Day, One Job’s 3rd Anniversary! We’re celebrating by launching a Success Stories section. If you have a success story or just want to send along some feedback, e-mail me today at willy@onedayonejob.com.
It’s been fun running through the Inc. 500 in search of companies with entry level opportunities, but the time has come to move on. I’m sure that I’ll eventually revisit a number of the companies that seemed cool but didn’t appear to have the right opportunities when I looked at them; however, we’re going to give this “series” a fitting finish by looking at #500 AtTask. They’re an Orem, UT based company that “develops project and portfolio management software that increases efficiency for businesses of all sizes.” They’ve seen 604% growth over the past three years, which puts them at $19 million in revenue for last year. Online collaboration is a huge and growing area, so I wouldn’t be surprised to see AtTask continue to put up exceptional growth rates.
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Hope you’re all wishing the veterans in your life a Happy Veterans Day! If you’re interested in related jobs, you should check out jobs at the Department of Veteran Affairs.
If you’ve been following One Day, One Job for any time at all, you’re probably sick of my telling you how important online marketing is. You’d love to be able to get a job in this burgeoning field, but you have no idea where to start. I mean, not many colleges teach this stuff. Luckily, there are plenty of free online resources that can get you up to speed. There are also quite a few businesses that exist solely to teach people online marketing. One of these is Gaithersburg, MD based Lurn. They are an Inc. 500 company that has seen 609% three year growth to $7.1 million in annual revenue. Their business consists of providing “a range of products and services including online training courses and live events on a variety of online marketing topics, online communities and publications for Internet marketers, and e-learning technology platforms for educators of business and marketing professionals.” In other words, they teach people how to do what they’re doing to grow their business.
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ppc,
sales
I get asked all the time about how a new grad with no experience or connections can get an entry level job in sports (click that link for all of the sports related opportunities that we’ve featured in the past). The truth is that I don’t have a good answer. Jobs in sports are in low supply and high demand, which means that you probably need experience in the form of internships or solid connections to get your foot in the door. It also means that there are a ton of scammers who use “sports marketing jobs” to lure wet behind the ears grads into MLM scams. Fortunately, there are some legitimate options out there. Take Reach Sports Marketing Group for example, they’re an Eden Prairie, MN based company that made the Inc. 500 with 806% three-year growth and $2.5 million in annual revenue. Their business is pretty simple, they sell local advertisements on “digital signage screens and direct mail coupon sheets.” They have digital signage in more than 300 recreation and fitness centers across the country, and there’s a decent chance that they’re in the gyms at your school.
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Hopefully you’ve started to notice some trends as we’ve worked our way through the Inc. 500 list of the country’s fastest growing private companies. These trends are really important for you as a job seeker, because they are a strong indicator of where economic growth is happening. Even if your major doesn’t match up with the trends, you should start thinking about how you can adapt and start educating yourself to be a good candidate to work in growing industries like performance marketing, which we’re going to talk about today. Marketing and advertising campaigns have a single goal: increasing sales. Yet, until recently it has been extremely hard to link campaigns with results. Now you can not only track results, but you can actually pay advertisers only for sales that they’ve influenced. That’s what IMM Interactive is all about (they just changed their name from Intermark Media). They’re a Woodbury, NY (Long Island) based company that has spent the last decade “helping advertisers and agencies of all shapes and sizes execute strategic digital marketing campaigns that expand reach, define perceptions and drive revenue growth.”
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I’ve been watching a lot of 
Mad Men on Netflix lately, and I’m almost through the first season. It’s pretty cool to see what an ad agency looked like 50 years ago, since things seem to be changing pretty rapidly now. Obviously, drinking and smoking are out at work, but what’s way more interesting is how many upstarts are taking on big name clients. Yes, the old guard is still going strong, but companies like The1stMovement, which was founded in 2006, are tearing it up. They’re based in Pasadena, CA and Denver, CO, and they’ve seen 1,077% three-year growth to $2.3 million in annual revenue. They are a full-service digital advertising agency, and they actually admit to putting a mastery of technology before creativity. Sometimes the medium is more important than the art, and that definitely seems to be the case when it comes interactive advertising.
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Thanks to all of you who wished me a happy birthday. It’s great hearing from readers! And if you didn’t e-mail me, why not take a few minutes to let me know why you love One Day, One Job or how I can make it better. Just hit reply.
I moved to a new apartment two weeks ago, but I’ve been forced to work out of my local Starbucks since then because AT&T likes to make you wait a couple of weeks until they install your Internet. It was fun watching people stop in as part of their morning routine, and I also ran into a few friends who apparently frequent this particular Starbucks (I had no idea). And I got offered a job. Some CEO saw that I was reading SEOmoz’s Blog, and asked if I did SEO. When I told him yes, he asked if I needed a job. I obviously said no, but I did give him my card. There are two points to this story. The first is that serendipity can happen in the job search, but nobody is going to offer you a job if they see you browsing Monster.com at Starbucks. You need to be working on something interesting and valuable. People will notice, and they’ll want to hire you. The second is that this guy has some needs at his company, which happens to be #262 on the Inc. 500. The company is named Cellit, and it’s based here in Chicago, IL. They provide “mobile solutions to all by combining world-class customer service and marketing know-how with engineering expertise.” And they must be doing it well—they’ve seen 1,187% growth over the past three years to $2.5 million in revenue.
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web development
Today is my 26th birthday! If you love One Day, One Job, today is a great day to say thank you. Make my birthday awesome by sending me something from my Amazon Wishlist or writing me a note at willy@onedayonejob.com telling me how One Day, One Job is helping your job search.
Last year we looked at jobs at Charm City Cakes for my birthday, but today we’re going continue with a theme that we focused on yesterday—advertising. More specifically, we’re going to continue looking at advertising that reaches you in places where you might not expect it. Yesterday we talked about billboards and taxi cabs, but today’s company, StoreBoard Media, likes to you reach you via an even less traditional medium. They’re a New York City based company that has exclusive rights to place advertising on security pedestals in many retail stores across the United States. What’s a security pedestal? It’s that thing that beeps when you’re shoplifting—or the clerk forgot to take the tag off of your merchandise. Apparently, it’s a pretty decent place to put advertising. Why else would StoreBoard Media be seeing 1229% three-year growth to $5.2 million in annual revenue?
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account management,
advertising,
all employers,
arts,
design,
events,
interactive media,
marketing,
New York,
retail,
sales
If you’d been through Found Your Career (our online job search course), you’d know all about what I call the “always looking approach.” It means using your surrounding to generate new job search ideas. One of the best sources for those ideas is advertising. It’s not quite as good as the Inc. 500 (which led me to today’s company), but I love learning about new businesses by flipping through magazines, watching tv, looking at billboards, and browsing Facebook. Show Media is a New York based advertising agency that focuses on reaching people on the move. That means billboards, taxi cabs, events, and more. Most of the growth in advertising to be in areas with easily measurable results, but Show Media is bucking that trend as they’ve grown 1296% over the past three years to $9.2 million in annual revenue.
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account management,
advertising,
all employers,
arts,
design,
events,
interactive media,
marketing,
New York,
sales
So, yesterday we looked at a creative/interactive agency called Modea. Apparently interactive media is a good place to be, because The Visionaire Group, which is based in Los Angeles, CA, also made the Inc. 500. They reached $5 million in annual revenue last year, and they’re doing it with “websites, banner advertising, and application development.” The Visionaire Group seems less focused on offering a full-range of services, and more focused on doing a few things well. Their website consists of only a home page, but it will give you an idea of what kind of work they do.
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account management,
all employers,
California,
design,
flash,
information technology,
interactive media,
marketing,
project management,
quality assurance,
sales,
software development,
user experience,
video,
web development
When it comes to Internet marketing, one of the most important pieces is something that you’ve probably never heard of. It’s called a landing page. For all intents and purposes, it’s the page that you land on when you click an ad, search result, link, or anything else that is part of a marketing campaign. In reality a landing page should be much more focused than that. It should have a clear call to action and few, if any, options to do anything but the desired action. If you’re going to spend money advertising your product, you want people to buy that product—not browse around your website. The science behind landing pages is actually really intense, which is why many companies use software to run, track, and optimize their landing pages. Ion Interactive is a Boca Raton, FL based company (with an office in Cambridge, MA) that develops software that “creates, tests and optimizes advanced landing experiences.” They are yet another Inc. 500 company—the numbers are $2.2 million in annual revenue and 1438% three-year growth.
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account management,
all employers,
design,
Florida,
marketing,
Massachusetts,
sales,
user experience
Nestle Purina is sponsoring One Day, One Job this week! Check out our post on them and their awesome entry level job opportunities for animal lovers.
Yesterday we talked about search engine optimization and how powerful it can be for driving new customers to businesses. Today we’re going to talk about Genius.com, a San Mateo, CA based company that helps businesses make the most of the leads that they get. Their software as a service solution provides “a complete sales and marketing solution including: email marketing, lead nurturing, lead scoring, website tracking, instant alerts, and closed-loop reporting capabilities to manage and qualify sales leads, shorten sales cycles, drive revenues and prove marketing ROI.” Yes, there are some buzzwords there, but Genius.com seems to be delivering on their promise—they’ve managed to increase their revenue by 1,842% over the past three years to $3 million.
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account management,
all employers,
business development,
California,
customer service,
engineering,
information technology,
marketing,
operations,
sales,
software development,
web development
