Comments on: Use Facebook Ads to Make Employers Hunt You Down http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/ One Day, One Job is the insider's guide to unique and exciting entry level job and career opportunities for recent college graduates. Our daily employer profiles highlight the best entry level jobs and offer innovative job search tips. Sat, 13 Mar 2010 03:56:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Top 5 Posts About How Your Facebook Profile Affects Your Job Search | Brand-Yourself.com Blog http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-14513 Top 5 Posts About How Your Facebook Profile Affects Your Job Search | Brand-Yourself.com Blog Thu, 04 Mar 2010 13:46:06 +0000 http://www.onedayonejob.com/?p=1704#comment-14513 [...] Halloween costume. She suggests that it’s best to keep your privacy settings very tight. 4. Use Facebook Ads to Make Employers Hunt You Down by Willy Franzen, One Day One  Job Willy Franzen of One Day One Job challenged his blog’s [...] [...] Halloween costume. She suggests that it’s best to keep your privacy settings very tight. 4. Use Facebook Ads to Make Employers Hunt You Down by Willy Franzen, One Day One  Job Willy Franzen of One Day One Job challenged his blog’s [...]

]]> By: Five reasons ‘hire me’ Facebook ads need to die, now | D. Cecelia Martinez http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-14499 Five reasons ‘hire me’ Facebook ads need to die, now | D. Cecelia Martinez Mon, 01 Mar 2010 21:19:12 +0000 http://www.onedayonejob.com/?p=1704#comment-14499 [...] Update: Check out the original case studies/project outline for the Facebook ads: http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/ [...] [...] Update: Check out the original case studies/project outline for the Facebook ads: http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/ [...]

]]> By: Give Unconventional Job Search a Try In 2010 « MyOnlineCareerSpace.com http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-14233 Give Unconventional Job Search a Try In 2010 « MyOnlineCareerSpace.com Thu, 14 Jan 2010 17:40:56 +0000 http://www.onedayonejob.com/?p=1704#comment-14233 [...] something new. Many have tried with decent success. In September 2008, OneDayOneJob.com released a case study on how some job hunters are using Facebook ads to be seen by employers. The results were quite impressive. Creating a Facebook ad is pretty cheap [...] [...] something new. Many have tried with decent success. In September 2008, OneDayOneJob.com released a case study on how some job hunters are using Facebook ads to be seen by employers. The results were quite impressive. Creating a Facebook ad is pretty cheap [...]

]]> By: Nicolò http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-14189 Nicolò Sun, 10 Jan 2010 19:04:54 +0000 http://www.onedayonejob.com/?p=1704#comment-14189 I was inspired by this experiment and I also set up my Facebook job search ads campaign. I got definitely some good results out of it (if you're interested, I'd be happy to provide details) and I will keep on using it in the future, whenever appropriate. I actually ran 4 different ads: - by job type ("I want to be a consultant") - by issue ("I want to mobilize youth") - by organization ("I want to work at Ashoka") - by place ("I want to work in DC") A few lessons learned: 1) diversify your ads, in order to reach your target groups through multiple angles (like I did by focusing on job type, issue, etc.) 2) change your ads periodically: after a while, people get used to them and they stop clicking 3) tune your max bid option according to the size of your target group, or else you'll either run out of money soon or you won't get enough clicks 4) start with a small budget and some test ads, and then if a certain strategy is successful give it some more so the number of clicks can grow freely, but still keep it pretty low (you want a long-term investment, not a one-week campaign where you spend all of your budget) 5) analyze the stats and play with the options: there's no one-rule-fits-all I was inspired by this experiment and I also set up my Facebook job search ads campaign. I got definitely some good results out of it (if you’re interested, I’d be happy to provide details) and I will keep on using it in the future, whenever appropriate. I actually ran 4 different ads:
- by job type (“I want to be a consultant”)
- by issue (“I want to mobilize youth”)
- by organization (“I want to work at Ashoka”)
- by place (“I want to work in DC”)

A few lessons learned:
1) diversify your ads, in order to reach your target groups through multiple angles (like I did by focusing on job type, issue, etc.)
2) change your ads periodically: after a while, people get used to them and they stop clicking
3) tune your max bid option according to the size of your target group, or else you’ll either run out of money soon or you won’t get enough clicks
4) start with a small budget and some test ads, and then if a certain strategy is successful give it some more so the number of clicks can grow freely, but still keep it pretty low (you want a long-term investment, not a one-week campaign where you spend all of your budget)
5) analyze the stats and play with the options: there’s no one-rule-fits-all

]]> By: Laura http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-13463 Laura Sat, 24 Oct 2009 16:51:48 +0000 http://www.onedayonejob.com/?p=1704#comment-13463 OK, this is the best idea I have seen in a long time!!! I already called my nephew and told him about it. You are a genius!!! By the way, if you're not married yet, you should be featured on my interview site for single entrepreneurs... OK, this is the best idea I have seen in a long time!!! I already called my nephew and told him about it.
You are a genius!!!
By the way, if you’re not married yet, you should be featured on my interview site for single entrepreneurs…

]]> By: 93 Most Popular Articles of Top Job Search and Career Blogs | JobMob http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-13429 93 Most Popular Articles of Top Job Search and Career Blogs | JobMob Mon, 19 Oct 2009 19:20:35 +0000 http://www.onedayonejob.com/?p=1704#comment-13429 [...] Use Facebook Ads to Make Employers Hunt You Down from One Day, One Job [...] [...] Use Facebook Ads to Make Employers Hunt You Down from One Day, One Job [...]

]]> By: Guide To Using Facebook as a Job Search Tool | Job Search Tips and Advice - Applicant - A Guide To All Things Career http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-13114 Guide To Using Facebook as a Job Search Tool | Job Search Tips and Advice - Applicant - A Guide To All Things Career Mon, 21 Sep 2009 08:18:05 +0000 http://www.onedayonejob.com/?p=1704#comment-13114 [...] Here is an article where some job seekers share their experience on using Facebook Ads for Job Search [...] [...] Here is an article where some job seekers share their experience on using Facebook Ads for Job Search [...]

]]> By: Marian Schembari http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-10846 Marian Schembari Sat, 22 Aug 2009 02:43:43 +0000 http://www.onedayonejob.com/?p=1704#comment-10846 These worked like a charm. Totally spurred an entire social media campaign that already has me interviewing at tons of places. Got me some freelance work too. HarperStudio actually wrote an article about it and I chronicled the whole thing on my blog: http://marianlibrarian.com/?p=1 It's all about building a brand for yourself It's like relationships - you're so much more desirable if you're not actively looking! I haven't applied for a job since I started this campaign but already I have more offers and opportunities than in all the months of job hunting put together. I'm telling you guys, it works! (though, part of me wants no one to read this so it doesn't catch on!) These worked like a charm. Totally spurred an entire social media campaign that already has me interviewing at tons of places. Got me some freelance work too. HarperStudio actually wrote an article about it and I chronicled the whole thing on my blog:
http://marianlibrarian.com/?p=1
It’s all about building a brand for yourself It’s like relationships – you’re so much more desirable if you’re not actively looking! I haven’t applied for a job since I started this campaign but already I have more offers and opportunities than in all the months of job hunting put together. I’m telling you guys, it works!
(though, part of me wants no one to read this so it doesn’t catch on!)

]]> By: Would You Advertise Yourself on Facebook? | Social Media Law Student http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-9707 Would You Advertise Yourself on Facebook? | Social Media Law Student Thu, 06 Aug 2009 20:17:52 +0000 http://www.onedayonejob.com/?p=1704#comment-9707 [...] Franzen of One Day One Job wrote an article last year that I just stumbled onto. In it, he discusses an experiment to have job-seeking college [...] [...] Franzen of One Day One Job wrote an article last year that I just stumbled onto. In it, he discusses an experiment to have job-seeking college [...]

]]> By: Brett Farmiloe http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-9536 Brett Farmiloe Tue, 28 Jul 2009 18:05:27 +0000 http://www.onedayonejob.com/?p=1704#comment-9536 Great idea. I'm a little late to the game on this one, but Facebook ads have a lot of potential to hone in on who you want to connect with. With that said, does anyone have any leads for how to score some free Facebook ad credit? Great idea. I’m a little late to the game on this one, but Facebook ads have a lot of potential to hone in on who you want to connect with.

With that said, does anyone have any leads for how to score some free Facebook ad credit?

]]> By: This Week In Search Marketing Staffing – 9/15/08 — Onward Search Blog http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-9513 This Week In Search Marketing Staffing – 9/15/08 — Onward Search Blog Fri, 24 Jul 2009 17:33:00 +0000 http://www.onedayonejob.com/?p=1704#comment-9513 [...] you are looking to be more proactive in your job search, maybe you should consider the Use of Facebook Ads to Make Employers Hunt You Down.  About a month ago One Day One Job began an experiment to see if advertising yourself on [...] [...] you are looking to be more proactive in your job search, maybe you should consider the Use of Facebook Ads to Make Employers Hunt You Down.  About a month ago One Day One Job began an experiment to see if advertising yourself on [...]

]]> By: Using Facebook Groups for Job Hunting – Placement Agency Tele-Ressources http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-9313 Using Facebook Groups for Job Hunting – Placement Agency Tele-Ressources Mon, 22 Jun 2009 19:52:59 +0000 http://www.onedayonejob.com/?p=1704#comment-9313 [...] image.  For instance, www.onedayonejob.com created a job search experiment using Facebook ads. The idea was to target potential employers and have the job hunters become the hunted. Be creative and respectful and you may be surprised by the [...] [...] image.  For instance, www.onedayonejob.com created a job search experiment using Facebook ads. The idea was to target potential employers and have the job hunters become the hunted. Be creative and respectful and you may be surprised by the [...]

]]> By: Sebastien http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-8599 Sebastien Thu, 28 May 2009 20:16:52 +0000 http://www.onedayonejob.com/?p=1704#comment-8599 I think this idea is genius, and I'm going to test it in a totally different niche. I'm going to set up a campaign to promote a dating profile, and report the results (i'm not actually looking for someone, just a personal marketing professional and enthusiast) I think this idea is genius, and I’m going to test it in a totally different niche. I’m going to set up a campaign to promote a dating profile, and report the results (i’m not actually looking for someone, just a personal marketing professional and enthusiast)

]]> By: FacebookAdvice.com » Blog Archive » Facebook Ads Lands A Guy A Job http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-8372 FacebookAdvice.com » Blog Archive » Facebook Ads Lands A Guy A Job Fri, 22 May 2009 23:10:35 +0000 http://www.onedayonejob.com/?p=1704#comment-8372 [...] a new idea, though… check out One Day, One Job’s post titled Use Facebook Ads to Make Employers Hunt You Down. That was posted back in September of 2008… go [...] [...] a new idea, though… check out One Day, One Job’s post titled Use Facebook Ads to Make Employers Hunt You Down. That was posted back in September of 2008… go [...]

]]> By: Use Facebook Ads to Find Your Next Job | Andrei Petrik http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7796 Use Facebook Ads to Find Your Next Job | Andrei Petrik Mon, 30 Mar 2009 02:43:07 +0000 http://www.onedayonejob.com/?p=1704#comment-7796 [...] job hunting through the latter part of ‘08 and some of ‘09, I came across this article: Use Facebook Ads to Make Employers Hunt You Down.  A good friend of mine and a fellow blogger Andrew Kinnear sent it to me via StumbleUpon.  After [...] [...] job hunting through the latter part of ‘08 and some of ‘09, I came across this article: Use Facebook Ads to Make Employers Hunt You Down.  A good friend of mine and a fellow blogger Andrew Kinnear sent it to me via StumbleUpon.  After [...]

]]> By: M.K. http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7779 M.K. Sat, 28 Mar 2009 06:16:22 +0000 http://www.onedayonejob.com/?p=1704#comment-7779 I'm very interested to know how long these ads ran. Also, how soon afterward did contacts emerge? I've been running my ad for 2 weeks now, targeted at a specific business with 53 clicks but no contact. I'm beginning to fear that the problem is my qualifications. (She said with a great deal of mirth) I’m very interested to know how long these ads ran. Also, how soon afterward did contacts emerge?

I’ve been running my ad for 2 weeks now, targeted at a specific business with 53 clicks but no contact.

I’m beginning to fear that the problem is my qualifications. (She said with a great deal of mirth)

]]> By: Alex http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7683 Alex Tue, 17 Mar 2009 18:00:09 +0000 http://www.onedayonejob.com/?p=1704#comment-7683 has anyone tried branching out beyond facebook? say pimping yourself through Google Ads? has anyone tried branching out beyond facebook? say pimping yourself through Google Ads?

]]> By: Willy Franzen http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7550 Willy Franzen Tue, 03 Mar 2009 18:13:03 +0000 http://www.onedayonejob.com/?p=1704#comment-7550 I think that You, Inc. would be an appropriate business to include. If you're job searching, you shouldn't see yourself as unemployed. You should see yourself as self-employed. You are the CEO of a company that is completely devoted to landing you a job. Does that help? I think that You, Inc. would be an appropriate business to include. If you’re job searching, you shouldn’t see yourself as unemployed. You should see yourself as self-employed. You are the CEO of a company that is completely devoted to landing you a job. Does that help?

]]> By: Laura http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7542 Laura Mon, 02 Mar 2009 22:53:16 +0000 http://www.onedayonejob.com/?p=1704#comment-7542 I really enjoyed the article. I think it is a terrific idea and I would like to employ it as a part of my job search strategy. I just have one question about using the Visa Small Business application to obtain the free ad credits. In order to receive the credits the application's instructions state that you must add the app and fill out a Visa Business Network profile which asks for your business name and type. Obviously, since the ad I plan to develop is for personal use I don't really have that information to provide. Was this required when the experiment was done? If so, what did the participants do to get around this problem? I really enjoyed the article. I think it is a terrific idea and I would like to employ it as a part of my job search strategy. I just have one question about using the Visa Small Business application to obtain the free ad credits. In order to receive the credits the application’s instructions state that you must add the app and fill out a Visa Business Network profile which asks for your business name and type. Obviously, since the ad I plan to develop is for personal use I don’t really have that information to provide. Was this required when the experiment was done? If so, what did the participants do to get around this problem?

]]> By: Amani http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7491 Amani Mon, 23 Feb 2009 18:31:34 +0000 http://www.onedayonejob.com/?p=1704#comment-7491 Excellent article. I enjoyed hearing the results and stories as well. I will pass this on to some friends. Excellent article. I enjoyed hearing the results and stories as well. I will pass this on to some friends.

]]> By: Amber http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7481 Amber Sat, 21 Feb 2009 01:28:39 +0000 http://www.onedayonejob.com/?p=1704#comment-7481 This is a great idea. I'm thrilled about using Facebook to help me get a job instead of working against me. I don't feel like I should get rid of Facebook because I enjoy being on it and staying connected but I was going to because I didn't want it to cost me a chance at a career, until I saw this information. Thanks! This is a great idea. I’m thrilled about using Facebook to help me get a job instead of working against me. I don’t feel like I should get rid of Facebook because I enjoy being on it and staying connected but I was going to because I didn’t want it to cost me a chance at a career, until I saw this information. Thanks!

]]> By: Michael Gum http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7349 Michael Gum Tue, 03 Feb 2009 07:37:30 +0000 http://www.onedayonejob.com/?p=1704#comment-7349 I am graduating in May with an Electronic Arts: Multimedia degree from Missouri State University. I will defiantly give this a shot. Thank you for the tip on how to get $100 free credit. I am graduating in May with an Electronic Arts: Multimedia degree from Missouri State University. I will defiantly give this a shot. Thank you for the tip on how to get $100 free credit.

]]> By: Kathy http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-7231 Kathy Thu, 22 Jan 2009 21:23:44 +0000 http://www.onedayonejob.com/?p=1704#comment-7231 I think this is a great idea - even for us "older" job searchers (beyond 30). Shows that we can be young and hip too! I can't wait to see what happens after doing this experiment! I think this is a great idea – even for us “older” job searchers (beyond 30). Shows that we can be young and hip too! I can’t wait to see what happens after doing this experiment!

]]> By: Jessica http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5919 Jessica Fri, 05 Dec 2008 17:48:20 +0000 http://www.onedayonejob.com/?p=1704#comment-5919 I agree. I've tried again and again; it's just not going to work. I agree. I’ve tried again and again; it’s just not going to work.

]]> By: Willy Franzen http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5873 Willy Franzen Thu, 04 Dec 2008 22:43:54 +0000 http://www.onedayonejob.com/?p=1704#comment-5873 Hey Jessica, I haven't seen that happen before. My fear is that you might be out of luck. Hey Jessica,

I haven’t seen that happen before. My fear is that you might be out of luck.

]]> By: Jessica http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5871 Jessica Thu, 04 Dec 2008 22:35:49 +0000 http://www.onedayonejob.com/?p=1704#comment-5871 I am running into a problem: The box in which I am typing the workplace I want to target will not accept the workplace. It's not in the drop-down box that appears as I start typing, so as soon as I type the workplace and click somewhere else on the page, the text disappears. I know that plenty of people on Facebook work at this place. How do I get the workplace to stay in the box? I am running into a problem: The box in which I am typing the workplace I want to target will not accept the workplace. It’s not in the drop-down box that appears as I start typing, so as soon as I type the workplace and click somewhere else on the page, the text disappears. I know that plenty of people on Facebook work at this place. How do I get the workplace to stay in the box?

]]> By: Willy Franzen http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5838 Willy Franzen Tue, 02 Dec 2008 00:00:33 +0000 http://www.onedayonejob.com/?p=1704#comment-5838 The only reason that I didn't recommend using one's Facebook page as a landing page is that most college students use Facebook for social purposes. For many it may not present the best image. The only reason that I didn’t recommend using one’s Facebook page as a landing page is that most college students use Facebook for social purposes. For many it may not present the best image.

]]> By: John http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5792 John Thu, 27 Nov 2008 18:37:08 +0000 http://www.onedayonejob.com/?p=1704#comment-5792 Fantastic post. Thanks for the Visa Business Network tip - I will be making use of those free credits :) I was wondering why none of the ads were directed at a Facebook page instead of LinkedIn, VisualCV, etc? Seems like that would be a great place to start & continue a conversation, and you would also benefit from the "Social Actions" capabilities built in to Facebook Ads. From Facebook: "If an advertiser chooses to include Social Actions with his/her ads, you may see stories about actions your friends have taken on Facebook attached to ads you see." That approach might help with the "authenticity" and "trackability" of the ad, which was brought up in previous comments. Fantastic post. Thanks for the Visa Business Network tip – I will be making use of those free credits :)

I was wondering why none of the ads were directed at a Facebook page instead of LinkedIn, VisualCV, etc? Seems like that would be a great place to start & continue a conversation, and you would also benefit from the “Social Actions” capabilities built in to Facebook Ads.

From Facebook:
“If an advertiser chooses to include Social Actions with his/her ads, you may see stories about actions your friends have taken on Facebook attached to ads you see.”

That approach might help with the “authenticity” and “trackability” of the ad, which was brought up in previous comments.

]]> By: Willy Franzen http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5755 Willy Franzen Tue, 25 Nov 2008 21:24:14 +0000 http://www.onedayonejob.com/?p=1704#comment-5755 Jessica, good luck! Please report back with results. Jessica, good luck! Please report back with results.

]]> By: Jessica http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/#comment-5741 Jessica Mon, 24 Nov 2008 15:32:55 +0000 http://www.onedayonejob.com/?p=1704#comment-5741 I've been curious to try this myself ever since this was posted. I'm a mid-level professional who just got laid off, and I'd like to work for a higher-education institution. I'm going to target a few universities and see what happens! I’ve been curious to try this myself ever since this was posted. I’m a mid-level professional who just got laid off, and I’d like to work for a higher-education institution. I’m going to target a few universities and see what happens!

]]>