Comments on: Use Facebook Ads to Make Employers Hunt You Down

By: Laura

Laura — Sat, 24 Oct 2009 16:51:48 +0000

OK, this is the best idea I have seen in a long time!!! I already called my nephew and told him about it.
You are a genius!!!
By the way, if you’re not married yet, you should be featured on my interview site for single entrepreneurs…

By: 93 Most Popular Articles of Top Job Search and Career Blogs | JobMob

93 Most Popular Articles of Top Job Search and Career Blogs | JobMob — Mon, 19 Oct 2009 19:20:35 +0000

[...] Use Facebook Ads to Make Employers Hunt You Down from One Day, One Job [...]

By: Guide To Using Facebook as a Job Search Tool | Job Search Tips and Advice - Applicant - A Guide To All Things Career

Mon, 21 Sep 2009 08:18:05 +0000

[...] Here is an article where some job seekers share their experience on using Facebook Ads for Job Search [...]

By: Marian Schembari

Marian Schembari — Sat, 22 Aug 2009 02:43:43 +0000

These worked like a charm. Totally spurred an entire social media campaign that already has me interviewing at tons of places. Got me some freelance work too. HarperStudio actually wrote an article about it and I chronicled the whole thing on my blog:
http://marianlibrarian.com/?p=1
It’s all about building a brand for yourself It’s like relationships – you’re so much more desirable if you’re not actively looking! I haven’t applied for a job since I started this campaign but already I have more offers and opportunities than in all the months of job hunting put together. I’m telling you guys, it works!
(though, part of me wants no one to read this so it doesn’t catch on!)

By: Would You Advertise Yourself on Facebook? | Social Media Law Student

Would You Advertise Yourself on Facebook? | Social Media Law Student — Thu, 06 Aug 2009 20:17:52 +0000

[...] Franzen of One Day One Job wrote an article last year that I just stumbled onto. In it, he discusses an experiment to have job-seeking college [...]

By: Brett Farmiloe

Brett Farmiloe — Tue, 28 Jul 2009 18:05:27 +0000

Great idea. I’m a little late to the game on this one, but Facebook ads have a lot of potential to hone in on who you want to connect with.

With that said, does anyone have any leads for how to score some free Facebook ad credit?

By: This Week In Search Marketing Staffing – 9/15/08 — Onward Search Blog

This Week In Search Marketing Staffing – 9/15/08 — Onward Search Blog — Fri, 24 Jul 2009 17:33:00 +0000

[...] you are looking to be more proactive in your job search, maybe you should consider the Use of Facebook Ads to Make Employers Hunt You Down. About a month ago One Day One Job began an experiment to see if advertising yourself on [...]

By: Using Facebook Groups for Job Hunting – Placement Agency Tele-Ressources

Using Facebook Groups for Job Hunting – Placement Agency Tele-Ressources — Mon, 22 Jun 2009 19:52:59 +0000

[...] image. For instance, www.onedayonejob.com created a job search experiment using Facebook ads. The idea was to target potential employers and have the job hunters become the hunted. Be creative and respectful and you may be surprised by the [...]

By: Sebastien

Sebastien — Thu, 28 May 2009 20:16:52 +0000

I think this idea is genius, and I’m going to test it in a totally different niche. I’m going to set up a campaign to promote a dating profile, and report the results (i’m not actually looking for someone, just a personal marketing professional and enthusiast)

By: FacebookAdvice.com » Blog Archive » Facebook Ads Lands A Guy A Job

FacebookAdvice.com » Blog Archive » Facebook Ads Lands A Guy A Job — Fri, 22 May 2009 23:10:35 +0000

[...] a new idea, though… check out One Day, One Job’s post titled Use Facebook Ads to Make Employers Hunt You Down. That was posted back in September of 2008… go [...]

By: Use Facebook Ads to Find Your Next Job | Andrei Petrik

Use Facebook Ads to Find Your Next Job | Andrei Petrik — Mon, 30 Mar 2009 02:43:07 +0000

[...] job hunting through the latter part of ‘08 and some of ‘09, I came across this article: Use Facebook Ads to Make Employers Hunt You Down. A good friend of mine and a fellow blogger Andrew Kinnear sent it to me via StumbleUpon. After [...]

By: M.K.

M.K. — Sat, 28 Mar 2009 06:16:22 +0000

I’m very interested to know how long these ads ran. Also, how soon afterward did contacts emerge?

I’ve been running my ad for 2 weeks now, targeted at a specific business with 53 clicks but no contact.

I’m beginning to fear that the problem is my qualifications. (She said with a great deal of mirth)

By: Alex

Alex — Tue, 17 Mar 2009 18:00:09 +0000

has anyone tried branching out beyond facebook? say pimping yourself through Google Ads?

By: Willy Franzen

Willy Franzen — Tue, 03 Mar 2009 18:13:03 +0000

I think that You, Inc. would be an appropriate business to include. If you’re job searching, you shouldn’t see yourself as unemployed. You should see yourself as self-employed. You are the CEO of a company that is completely devoted to landing you a job. Does that help?

By: Laura

Laura — Mon, 02 Mar 2009 22:53:16 +0000

I really enjoyed the article. I think it is a terrific idea and I would like to employ it as a part of my job search strategy. I just have one question about using the Visa Small Business application to obtain the free ad credits. In order to receive the credits the application’s instructions state that you must add the app and fill out a Visa Business Network profile which asks for your business name and type. Obviously, since the ad I plan to develop is for personal use I don’t really have that information to provide. Was this required when the experiment was done? If so, what did the participants do to get around this problem?

By: Amani

Amani — Mon, 23 Feb 2009 18:31:34 +0000

Excellent article. I enjoyed hearing the results and stories as well. I will pass this on to some friends.

By: Amber

Amber — Sat, 21 Feb 2009 01:28:39 +0000

This is a great idea. I’m thrilled about using Facebook to help me get a job instead of working against me. I don’t feel like I should get rid of Facebook because I enjoy being on it and staying connected but I was going to because I didn’t want it to cost me a chance at a career, until I saw this information. Thanks!

By: Michael Gum

Michael Gum — Tue, 03 Feb 2009 07:37:30 +0000

I am graduating in May with an Electronic Arts: Multimedia degree from Missouri State University. I will defiantly give this a shot. Thank you for the tip on how to get $100 free credit.

By: Kathy

Kathy — Thu, 22 Jan 2009 21:23:44 +0000

I think this is a great idea – even for us “older” job searchers (beyond 30). Shows that we can be young and hip too! I can’t wait to see what happens after doing this experiment!

By: Jessica

Jessica — Fri, 05 Dec 2008 17:48:20 +0000

I agree. I’ve tried again and again; it’s just not going to work.

By: Willy Franzen

Willy Franzen — Thu, 04 Dec 2008 22:43:54 +0000

Hey Jessica,

I haven’t seen that happen before. My fear is that you might be out of luck.

By: Jessica

Jessica — Thu, 04 Dec 2008 22:35:49 +0000

I am running into a problem: The box in which I am typing the workplace I want to target will not accept the workplace. It’s not in the drop-down box that appears as I start typing, so as soon as I type the workplace and click somewhere else on the page, the text disappears. I know that plenty of people on Facebook work at this place. How do I get the workplace to stay in the box?

By: Willy Franzen

Willy Franzen — Tue, 02 Dec 2008 00:00:33 +0000

The only reason that I didn’t recommend using one’s Facebook page as a landing page is that most college students use Facebook for social purposes. For many it may not present the best image.

By: John

John — Thu, 27 Nov 2008 18:37:08 +0000

Fantastic post. Thanks for the Visa Business Network tip – I will be making use of those free credits

I was wondering why none of the ads were directed at a Facebook page instead of LinkedIn, VisualCV, etc? Seems like that would be a great place to start & continue a conversation, and you would also benefit from the “Social Actions” capabilities built in to Facebook Ads.

From Facebook:
“If an advertiser chooses to include Social Actions with his/her ads, you may see stories about actions your friends have taken on Facebook attached to ads you see.”

That approach might help with the “authenticity” and “trackability” of the ad, which was brought up in previous comments.

By: Willy Franzen

Willy Franzen — Tue, 25 Nov 2008 21:24:14 +0000

Jessica, good luck! Please report back with results.

By: Jessica

Jessica — Mon, 24 Nov 2008 15:32:55 +0000

I’ve been curious to try this myself ever since this was posted. I’m a mid-level professional who just got laid off, and I’d like to work for a higher-education institution. I’m going to target a few universities and see what happens!

By: moi

moi — Wed, 12 Nov 2008 03:51:34 +0000

The timing for this experiment was perfect. The job search process is getting more and more competitive each day, and I’m afraid to see what 2009 brings to job seekers. But with pro-active concepts like Willy’s, the journey will be much less random and have more positive, directed results.

By: The Workosaur Blog » Blog Archive » How desperate are you to get that dream job?

Mon, 27 Oct 2008 20:45:10 +0000

[...] Now it seems there is one more way out, some never say die souls are using their Facebook connections to help them out and they are not shy to advertise themselves, through Facebook ads. Read more about it here. [...]

By: Facebook as a resume « cubicles

Facebook as a resume « cubicles — Sat, 18 Oct 2008 20:09:29 +0000

[...] have to be more creative. Willy Franzen wrote a couple of posts about students using LinkedIn and Facebook to advertise themselves during job search. To help prove his point, I’ve experienced the [...]

By: Jenica

Jenica — Mon, 13 Oct 2008 00:24:45 +0000

I too thought the name of the company (or field or geography) and my name is_______and I want to work here, can you help? approach was a bit lacking. It would maybe motivate me to check on curiousity but not much else.

The issue I had with thinking of something else is what would fit in the ad space? There really isn’t much there. I think it would be a worthwhile activity to spend some time figuring out what types of phrases might compel more action.